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Forrester

This page shows the latest Forrester news and features for those working in and with pharma, biotech and healthcare.

Adapting to the digital age

Adapting to the digital age

Stop me if you've heard this before. Recent analysis by Forrester Research predicts that a million B2B sales representatives in the US alone will lose their jobs to e-commerce ... Forrester's 2015 findings are actually reassuring for pharma. Its Death of

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  • A marathon and a sprint A marathon and a sprint

    It’s no surprise that companies are investing in more CX; 2016 Forrester research revealed that 72% of businesses saw customer experience as their top priority.

  • Transformational technology Transformational technology

    Enza Iannopollo, an analyst at Forrester specialising in data protection and privacy, pointed to the role that trust and transparency play in building strong customer relationships and opening up new business

  • It's behind you! It's behind you!

    According to Forrester Research, the future of any business is digital.

  • How to jump-start your multichannel strategy How to jump-start your multichannel strategy

    Meanwhile, according to Forrester 42% of service agents are currently unable to efficiently resolve customer issues due to disconnected systems, archaic user interfaces and multiple applications. “

  • Are you talking to digital natives? Are you talking to digital natives?

    Even without the wealth of data provided by highly respected bodies such as Manhattan Research or Forrester, which irrefutably proves our customer are online, why do we find this so hard

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  • Verastem promotes Robert Forrester to CEO Verastem promotes Robert Forrester to CEO

    Verastem promotes Robert Forrester to CEO. Takes over from Christoph Westphal who moves to executive chairman. ... Forrester currently serves as president and chief operating officer at the company, which specialises in developing drugs to treat cancer

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Rainmaker Healthcare Communications

Rainmaker is an independent, award-winning communications agency with offices in London and Atlanta. Our experience across pharmaceuticals, generics, OTC, medical...

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