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Forrester

This page shows the latest Forrester news and features for those working in and with pharma, biotech and healthcare.

Adapting to the digital age

Adapting to the digital age

Stop me if you've heard this before. Recent analysis by Forrester Research predicts that a million B2B sales representatives in the US alone will lose their jobs to e-commerce ... Forrester's 2015 findings are actually reassuring for pharma. Its Death of

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Latest Intelligence

  • Your clinical trial participants are precious, so treat them as such Your clinical trial participants are precious, so treat them as such

    patients. 4. Understanding how to connect insight to action:according to a 2019 Forrester survey, 74% of firms say they want to be ‘insight-driven’, but only 29% are successful at

  • Creativity in storytelling: why pharma must invest more in creativity Creativity in storytelling: why pharma must invest more in creativity

    It has a huge influence on current performance too, with Forrester research showing that 82% of executives think creativity has helped their companies increase revenue and grow market share.

  • Is anybody listening? Is anybody listening?

    However, a Forrester evaluation of listening platforms conducted in 2018 found that, although the technology has great potential, the world is still holding its breath for that innovation to come good.

  • How Augmented reality is disrupting healthcare How Augmented reality is disrupting healthcare

    There are more than 2, 000 AR applications available today, with more coming, according to a report by research firm, Forrester Research. ... Virtual reality (VR) and AR solutions are revolutionising the way large and complex B2B products are marketed

  • A marathon and a sprint A marathon and a sprint

    It’s no surprise that companies are investing in more CX; 2016 Forrester research revealed that 72% of businesses saw customer experience as their top priority.

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Latest appointments

  • Verastem promotes Robert Forrester to CEO Verastem promotes Robert Forrester to CEO

    Takes over from Christoph Westphal who moves to executive chairman. US biotech Verastem has announced a change in personnel at the very top, with Robert Forrester to replace Christoph Westphal as ... Forrester currently serves as president and chief

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