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Forrester

This page shows the latest Forrester news and features for those working in and with pharma, biotech and healthcare.

Adapting to the digital age

Adapting to the digital age

Stop me if you've heard this before. Recent analysis by Forrester Research predicts that a million B2B sales representatives in the US alone will lose their jobs to e-commerce ... Forrester's 2015 findings are actually reassuring for pharma. Its Death of

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  • How Augmented reality is disrupting healthcare How Augmented reality is disrupting healthcare

    There are more than 2, 000 AR applications available today, with more coming, according to a report by research firm, Forrester Research. ... Virtual reality (VR) and AR solutions are revolutionising the way large and complex B2B products are marketed

  • A marathon and a sprint A marathon and a sprint

    It’s no surprise that companies are investing in more CX; 2016 Forrester research revealed that 72% of businesses saw customer experience as their top priority.

  • Transformational technology Transformational technology

    Enza Iannopollo, an analyst at Forrester specialising in data protection and privacy, pointed to the role that trust and transparency play in building strong customer relationships and opening up new business

  • It's behind you! It's behind you!

    According to Forrester Research, the future of any business is digital.

  • How to jump-start your multichannel strategy How to jump-start your multichannel strategy

    Meanwhile, according to Forrester 42% of service agents are currently unable to efficiently resolve customer issues due to disconnected systems, archaic user interfaces and multiple applications. “

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Latest appointments

  • Verastem promotes Robert Forrester to CEO Verastem promotes Robert Forrester to CEO

    Verastem promotes Robert Forrester to CEO. Takes over from Christoph Westphal who moves to executive chairman. ... Forrester currently serves as president and chief operating officer at the company, which specialises in developing drugs to treat cancer

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