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Free Thinking

This page shows the latest Free Thinking news and features for those working in and with pharma, biotech and healthcare.

Janssen’s quest to prevent diseases taking hold

Janssen’s quest to prevent diseases taking hold

enjoy their extended life expectancy free from the chronic illnesses that are currently shackled to the later years of many people. ... Although bolting together pharmaceutical, political and economic components can be frustratingly difficult and

Latest news

  • New age of web-enabled tools

    Choose the right technology to support workers so that they are free to extend their marketing creativity. ... Again, web-based applications can do much of this preparatory work, leaving the marketer free to do the thinking and analysis needed to turn

  • Free thinking

    Pharma is a traditionally conservative marketplace where brands adhere to very similar manifestos. Isn't it time for a more liberal approach to pharmaceutical marketing?

  • Young blood!

    I think that having little or no industry baggage can sometimes be a blessing, as it doesn't inhibit free-thinking. ... While it is obviously important to have this experience, I often look at ads and wonder if years of working in healthcare advertising

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Fishawack Group of Companies

The Fishawack Group of Companies is one of the largest independent medical communications and medical marketing specialists, with teams in...

Latest intelligence

The relevance of patient perspectives to value
Exploring the evolution of patient involvement in health technology assessment, and the role of the patient voice in market access....
How is the NHS Long-term Plan being put into action?
Steve How, Paul Midgley and Oli Hudson, of Wilmington Healthcare, explore some of the changes that have occurred since the plan was published...
real world studies
The evolution of real-world studies
How industry and regulators are using real-world data...

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