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- PMLiVE

future of pharma

- PMLiVE

How AbbVie Care is putting patients at the centre

And why this is good news for everyone

- PMLiVE

Pharma’s reputation rises, but pricing still a sore point

Patient group survey sees the industry's corporate reputation increase

- PMLiVE

The new EU clinical trial lay summaries

New regulations will require both a trial summary and a lay person’s summary

The new EU clinical trial lay summaries

New regulations will require both a trial summary and a lay person’s summary

- PMLiVE

A five-step plan for patient-centred digital communications

Every functional area should be able to interact with patients

- PMLiVE

Reflections on marketing excellence

Looking back over 20 years of change in pharma marketing

- PMLiVE

Truly, madly, cheaply

The ongoing rhetoric of patient-centricity

- PMLiVE

Challenging perceptions

Alvaro Herreros on the ADHD landscape

Not as we know it

We shouldn’t expect our descendants to look like us

- PMLiVE

Boehringer Ingelheim on walking the talk in patient-centricity

UK medical director Professor Klaus Dugi on patient engagement

Patient-Centricity: Improving the model with patient journeys

Head of Customer Experience Elisa del Galdo takes us through a better way to look at patient-centricity: with the patient's journey at the centre.

Blue Latitude Health

- PMLiVE

Harnessing clinical data

A greater focus on stakeholders could improve pharma's trial challenges

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