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gamification

This page shows the latest gamification news and features for those working in and with pharma, biotech and healthcare.

GSK asthma app wins healthcare technology award

GSK asthma app wins healthcare technology award

The winners and finalists this year show an emergence of artificial intelligence, interactive wearables, gamification and personal medical testing – health tech that would have seemed very ahead of the time when

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  • Making digital health personal Making digital health personal

    Where it is not possible to track patients’behaviour, common gamification techniques such as badges for achievement, levels and leader boards can be used to help patients log their progress through

  • Healthcare industry apps Healthcare industry apps

    Gamification apps. Happy Nurse. Johnson &Johnson say they created this game “… in recognition of the need to have resources to help nurses decompress and unwind from the multitude of professional stressors

  • Digital Yearbook 2012 Digital Yearbook 2012

    Back to 2012 and this year we picked out gamification, social media and mobile technology as the three stand-out trends.

  • Behavioural economics in pharma Behavioural economics in pharma

    Engagement, for example, can be enhanced through gamification, use of characters, branded and/ or video content and emotional or sensorial impact.

  • Guide to gamification Guide to gamification

    So what is gamification? Gamification is a way of using technology to be more engaging, by giving the user certain actions to complete in return for rewards. ... A great example of gamification that contributes to society is the Recycle Bank.

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  • Ogilvy HealthPR appoints social media manager Ogilvy HealthPR appoints social media manager

    Ogilvy HealthPR recently won two EMEA In2 SABRE Awards in the Social Media Presence and Gamification categories, and is currently shortlisted for a Gold EMEA SABRE Award for a social media

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