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This page shows the latest gamification news and features for those working in and with pharma, biotech and healthcare.

GSK asthma app wins healthcare technology award

GSK asthma app wins healthcare technology award

The winners and finalists this year show an emergence of artificial intelligence, interactive wearables, gamification and personal medical testing – health tech that would have seemed very ahead of the time when

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Latest Intelligence

  • Making digital health personal Making digital health personal

    Where it is not possible to track patients’behaviour, common gamification techniques such as badges for achievement, levels and leader boards can be used to help patients log their progress through

  • Healthcare industry apps Healthcare industry apps

    Gamification apps. Happy Nurse. Johnson &Johnson say they created this game “… in recognition of the need to have resources to help nurses decompress and unwind from the multitude of professional stressors

  • Digital Yearbook 2012 Digital Yearbook 2012

    Back to 2012 and this year we picked out gamification, social media and mobile technology as the three stand-out trends.

  • Behavioural economics in pharma Behavioural economics in pharma

    Engagement, for example, can be enhanced through gamification, use of characters, branded and/ or video content and emotional or sensorial impact.

  • Guide to gamification Guide to gamification

    So what is gamification? Gamification is a way of using technology to be more engaging, by giving the user certain actions to complete in return for rewards. ... A great example of gamification that contributes to society is the Recycle Bank.

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Latest appointments

  • Ogilvy HealthPR appoints social media manager Ogilvy HealthPR appoints social media manager

    Ogilvy HealthPR recently won two EMEA In2 SABRE Awards in the Social Media Presence and Gamification categories, and is currently shortlisted for a Gold EMEA SABRE Award for a social media

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Latest from PMHub

  • How to deliver visitor value with your pharma exhibition stand

    Alternatively, you can use clever tech such as gamification and competitions to grab attention, attract footfall, and start relevant conversations (both with your business and between other visitors).

  • Corporate Equity Survey

    Corporate Equity Survey. Our client’ s senior management wanted to assess its company’ s image amongst their key HCP stakeholders. The client wanted to measure familiarity and perceptions of the company versus its competitors, particularly in

  • "Not Another Boring Survey?"

    Such as looking at if gamification could be applied to further engage HCPs and also reaching out more through text messages – for easier response on the go. ... Additionally the application of gamification for example drag and drop, sliding scales, etc.

  • emotive proud to sponsor the Gamification category at the PM Digital Awards 2016

    emotive proud to sponsor the Gamification category at the PM Digital Awards 2016. ... Andy Hastie, emotive’ s Experience Director, commented on the sponsorship and the utility of gamification techniques in digital healthcare communications:. “

  • How technology can help influence health behaviour change

    Gamification, in particular, is proving to be hugely effective in the treatment of patients. ... Yet gamification goes beyond the present, as it inspires individuality, creativity and resolve.

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