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#GDPR

This page shows the latest #GDPR news and features for those working in and with pharma, biotech and healthcare.

Safety first: AI adoption in the healthcare sector

Safety first: AI adoption in the healthcare sector

The GDPR introduced a right to explanation, which means that the logic of an automated decision can be challenged and the results tested – businesses will need to think carefully before building ... Where required by the GDPR, privacy impact

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    As controllers and processors of data (yes, I am using a GDPR term) we have an opportunity with modern technology to address our KPIs with the same rigor, and properly quantify

  • Three billboards on the road to multichannel Three billboards on the road to multichannel

    GDPR has brought additional scrutiny to customer data and forced companies to strengthen their processes around permissions. ... Despite the undoubted pain of adapting to the new legislation, the introduction of GDPR should have positive repercussions

  • Stepping up in social media: trust and participation are the new imperatives Stepping up in social media: trust and participation are the new imperatives

    And what are the rules of engagement? Trust is the name of the game: in the wake of the Cambridge Analytica scandal and with  GDPR coming into force in May, we

  • Protecting patient privacy Protecting patient privacy

    With the EU’s new General Data Protection Regulation (GDPR) now imminent, the impetus for life science firms to cement their data management strategies has further increased. ... Managed service providers will also keep abreast of data security as they

  • A new era of smart pharma A new era of smart pharma

    Also worth considering is the effect that regulations, specifically GDPR, will have on these developments. ... GDPR’s stipulation that patients who grant companies the use of their data can withdraw consent at any time and have it deleted (‘right to

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Publicis Resolute

Publicis Resolute provides real-life practical solutions to your issues, without fuss or fluff. We are an experienced team with a...

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50 questions for delivering an exceptional healthcare brand experience
Our 50-question brand planning checklist for healthcare ensures you deliver an exceptional experience, based on what your stakeholders want and need...
The brand strategy revolution
Introducing a new tool for developing a stakeholder-centric brand, based on the experience your patients and their HCPs want and need....
How Medisafe is using AI to improve patient adherence
Dina Patel speaks to Omri Shor, Co-Founder and CEO of Medisafe, to find out how his medication management app is tackling the problem of poor adherence....

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