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Geo-targeting

This page shows the latest Geo-targeting news and features for those working in and with pharma, biotech and healthcare.

Physicians Interactive acquires Tomorrow Networks

Physicians Interactive acquires Tomorrow Networks

This platform enables customers to build a scalable marketing strategy based on rigorous data analysis, execute a mobile campaign leveraging geo-targeting technology and analyse the results based on point of ... The convergence of Big Data, data

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Latest Intelligence

  • Creating an engaging experience for patients Creating an engaging experience for patients

    Geo-targeting segmentation strategies that leverage condition prevalence, insurance access and other indicators can drive highly targeted and relevant campaigns - delivering a more personalised experience that leads to better results.

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PMEA Awards 2020

COVID-19 Updates and Daily News

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Frontera Group

A leading global patient-activation group - comprising of a digital insight consultancy, creative activation agency. Our foundations lie in behavioural...

Latest intelligence

4 ways to recruit Alzheimer’s disease patients for your clinical trial
What key things do you need to remember to reach patients living with Alzheimer’s disease?...
competitive intelligence
Integrating competitive intelligence into business development, licensing and M&A strategy
The advantages of partnering with a competitive intelligence or knowledge management team...
reaching HCPs during pandemic
Reaching patients and HCPs during the pandemic
COVID-19 has caused unprecedented disruption to drug launches, but some pharma companies avoided costly delays by quickly pivoting to digital channels...

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