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Geo-targeting

This page shows the latest Geo-targeting news and features for those working in and with pharma, biotech and healthcare.

Physicians Interactive acquires Tomorrow Networks

Physicians Interactive acquires Tomorrow Networks

This platform enables customers to build a scalable marketing strategy based on rigorous data analysis, execute a mobile campaign leveraging geo-targeting technology and analyse the results based on point of ... The convergence of Big Data, data

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  • Creating an engaging experience for patients Creating an engaging experience for patients

    Geo-targeting segmentation strategies that leverage condition prevalence, insurance access and other indicators can drive highly targeted and relevant campaigns - delivering a more personalised experience that leads to better results.

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