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Geo-targeting

This page shows the latest Geo-targeting news and features for those working in and with pharma, biotech and healthcare.

Physicians Interactive acquires Tomorrow Networks

Physicians Interactive acquires Tomorrow Networks

This platform enables customers to build a scalable marketing strategy based on rigorous data analysis, execute a mobile campaign leveraging geo-targeting technology and analyse the results based on point of ... The convergence of Big Data, data

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Latest Intelligence

  • Creating an engaging experience for patients Creating an engaging experience for patients

    Geo-targeting segmentation strategies that leverage condition prevalence, insurance access and other indicators can drive highly targeted and relevant campaigns - delivering a more personalised experience that leads to better results.

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COVID-19 Updates and Daily News

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Page & Page and Partners

For those who can imagine better, Page & Page and Partners (P&P) is home to meaningful encounters of a marketing, communication...

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The Chronicles of Pharma: a creative review of pharma’s journey to omnichannel
Chris Ross conducts a literary-inspired review of pharma’s pursuit of communications excellence...
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Powerful therapies that can improve skin clarity dominate the psoriasis landscape, so why are most patients stuck in a cycle of ineffective topicals? Fishawack Health explores the market and reveals...
Virtual Speaker Program: A Customer Story
Learn how we helped our client develop a virtual speaker program and roll out a series of regional peer-to-peer education sessions....