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Geo-targeting

This page shows the latest Geo-targeting news and features for those working in and with pharma, biotech and healthcare.

Physicians Interactive acquires Tomorrow Networks

Physicians Interactive acquires Tomorrow Networks

This platform enables customers to build a scalable marketing strategy based on rigorous data analysis, execute a mobile campaign leveraging geo-targeting technology and analyse the results based on point of ... The convergence of Big Data, data

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  • Creating an engaging experience for patients Creating an engaging experience for patients

    Geo-targeting segmentation strategies that leverage condition prevalence, insurance access and other indicators can drive highly targeted and relevant campaigns - delivering a more personalised experience that leads to better results.

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COVID-19 Updates and Daily News

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Blue Latitude Health

Blue Latitude Health is a creative marketing consultancy. Founded in 2003, our combination of heritage, approach and capability gives us...

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Working together against COVID-19
Analysing social media conversations to see what HCPs are saying online about the global pandemic...
Vicky Bramham, Managing Director at OPEN Health PR shares tips on media relations during COVID-19
Vicky speaks with freelance health journalist Jacqui Thornton who gives her expert view on how best to approach media relations during this unprecedented time....
Are biobetters a market access opportunity?
Biobetters are biologics that have been improved compared to the marketed originator, for example in efficacy, safety, tolerability or dosing regimen....

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