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GfK

This page shows the latest GfK news and features for those working in and with pharma, biotech and healthcare.

Ipsos to buy GfK Research divisions

Ipsos to buy GfK Research divisions

It will also buy GfK’s customer experience business that operates around employee satisfaction, customer satisfaction and loyalty, and mystery shopping services. ... GfK’s innovation arm, which incorporates research in car clinics, VR technology,

Latest news

  • Strong sales increase for connected mobile health devices Strong sales increase for connected mobile health devices

    In the UK, Germany, France and the Netherlands the number of mobile-connected blood pressure monitors purchased last year rose by 42 per cent, according GfK.  . ... Netherlands.  . Overall, however, GfK found that connected devices currently account

  • Risk sharing: mitigate uncertainty

    The Author. Dr Marco Rauland is head of pricing &market access, GfK HealthCare.

  • BOBI rewards best in the business

    Two Best Newcomer Awards will be awarded for:. • Best Industry Newcomer - sponsored by GfK Healthcare.

  • Kantar regroups

    TNS was taken over in a £1.1bn deal last October by WPP, owners of Kantar, after German company, GfK, failed to come up with a cash offer to buy TNS

  • Make it obvious

    Added extras. When it comes to the stopping power of an advert, GfK Martin Hamblin uses the key measures of interest and impact to evaluate its success. ... The survey. The data for gp monitor was gathered using Generator, the monthly omnibus from GfK

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  • GfK HealthCare

    GfK is one of the world’s leading market research companies, with more than 11, 000 experts working to discover new insights into the way people live, think and shop, in ... GfK is constantly innovating and using the latest technologies and the

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