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- PMLiVE

Global Awards

- PMLiVE

Social media and inflation penalties for generic drugs

US generic drug companies are under more scrutiny as the US public becomes more vocal 

- PMLiVE

Pharma needs to ‘better articulate’ its value to society

And that includes its need to finance new medical discoveries by making a profit

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McCann Health promotes Charlie Buckwell to president EMEA

And Michel Nakache becomes head of global clients

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Insights from the Authenticity Gap research

Successful companies align their brand with their reputation

- PMLiVE

A better direction

Could behavioural science be the key to improving patient outcomes?

- PMLiVE

Why don’t big pharma brands win creative awards?

There’s a striking lack of correlation between commercial and creative success

- PMLiVE

Who don’t need no education?

It’s time pharma rebelled against its own risk-averse traditions

- PMLiVE

Changing behaviour by design

Are we underestimating the power of design in encouraging behaviours for the good of our health?

- PMLiVE

Measurement: It’s time to get with the real world

We’ve known for years how important it is to exercise, to manage the amount of calories we eat and to sleep well. Over the last five years, we have been...

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Consilium wins Allergy Therapeutics account

Will advise the firm on international investor relations

- PMLiVE

US precision medicine push gathers momentum

Hopes to ‘revolutionise’ medicines through creation of shared healthcare databases

- PMLiVE

Death by Numbers

The iconic ads that could have been

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