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- PMLiVE

Global Awards

Cardiorentis hires Tonic Life for global PR strategy

Agency to raise the drug company’s profile in the cardiology drug market

- PMLiVE

Langland appoints new non-exec chairman and board director

Graeme Arkell joins the UK advertising agency and Kate Spencer is promoted

- PMLiVE

Patient Engagement – the Way Forward

We asked Melanie Kirk to tell us – in bite-sized chunks – how to build an integrated campaign for the patient

- PMLiVE

Communications effectiveness – what are we really measuring?

When pharma clients demand more effectiveness, do they really know what they want, asks Michel Nakache?

Havas unifies network under new rebranding

Euro RSCG Worldwide becomes Havas Worldwide, as Euro RSCG Life becomes Havas Life

- PMLiVE

J&J to launch ‘innovation centres’ in US, UK and China

Will target local life sciences partnerships in early-stage innovation

- PMLiVE

Medical communications 2.0

How social is medical communications?

- PMLiVE

Anatomy of your brand

In his feature Dissecting the anatomy of your brand, Kevin talks about ways to add value to your product. Now apply that thinking…

- PMLiVE

7 steps to (briefing) heaven

Don't let your campaign get off to a false start. These seven steps will help you write a creative brief with clarity.

- PMLiVE

Get the research model right

Read the three golden rules that can enhance your campaign’s research model. Written by a leading planning expert, turn now to this valuable, quick-glance advice on the use of methodologies.

- PMLiVE

Create a brief that delivers

Eight important steps to ensure you produce a brief for your agency that contains all the important elements. Plus, your Instant Expert quick checklist to keep you on track.

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