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Global Value Dossier

This page shows the latest Global Value Dossier news and features for those working in and with pharma, biotech and healthcare.

Latest Intelligence

  • The true meaning of market access? The true meaning of market access?

    The global value proposition and global value dossier (key deliverables from market access developed in collaboration with the key markets and across functions) must be adapted to specific market access customers ... proposition. and value dossier must

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Healthcare communications with unique thinking, insight and attitude...

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InSite Events™ National Pharma Meeting: A Customer Story
How our client leveraged Impetus Digital’s white-glove service, 360° coverage and care, and award-winning InSite Events™ platform to successfully transfer their annual national meeting online....
Fear or encouragement, which is best to drive behaviour change?
The communications industry depends on fear of the perceived loss of something, in order to create the hope found in a product benefit. But, if if left too long unchecked,...
The unheard, unseen, and uncorrected effects of COVID-19
The disproportionate effects of the pandemic have been highlighted amongst ethnic minorities, so is it likely that ethnic minorities will be more worried about participating? And could this exacerbate inequalities...