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This page shows the latest Google news and features for those working in and with pharma, biotech and healthcare.

Verily unveils next-gen trials alliance with Novartis, Pfizer

Verily unveils next-gen trials alliance with Novartis, Pfizer

Google’s healthcare spin-off Verily has unveiled a handful of big pharma companies as its first partners in a project to revolutionise clinical trials. ... When it was launched by Google back in 2015, Verily was seen as a potential major disruptor of

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Latest Intelligence

  • Crossing the digital divide between big pharma and real-world patients Crossing the digital divide between big pharma and real-world patients

    The European Commission has called on Google, Facebook and Twitter to do more to tackle fake news in light of its latest report that showed ‘insufficient progress’ had been made.

  • Measures for measures Measures for measures

    And they must. Because as tech giants like Google, Apple and Amazon prepare to disrupt healthcare, and challenge the old guard, the pharmaceutical industry cannot afford to waste its resources on

  • 01000010 01101001 01101110 01100001 01110010 01111001 01000010 01101001 01101110 01100001 01110010 01111001

    In the dark ages before Google, we couldn’t easily capture most of this behavioural information and therefore we used interviews and educated guesses.

  • Three steps forward, four steps back Three steps forward, four steps back

    However, a recent study by the Commonwealth Fund affirmed that only 43% (Apple iTunes store) and 27% (Google Play store) of healthcare apps energised patient engagement.

  • Nudge-nudge, think-think Nudge-nudge, think-think

    It’s tricky. Human behaviour is both complex and personal. Studying it has spawned an ever- expanding evidence-base – a Google search for ‘behaviour change’ throws up 530 million results – and

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Latest appointments

  • Monique Levy joins Google's healthcare advisory board Monique Levy joins Google's healthcare advisory board

    The board itself consists of top pharmaceutical, media, and agency executives as well as prominent thought leaders who all assist in Google's numerous health initiatives. . ... Healthcare has a central place in Google's new holding company Alphabet -

  • Levinson resigns from Roche board Levinson resigns from Roche board

    He has served as CEO at Calico, Google's health research business, since its formation in September 2013 and has since been joined by former Genentech/Roche colleagues Hal Barron, David

  • Arvato turns to Google for head of digital marketing Arvato turns to Google for head of digital marketing

    Monsees joins from Google, where he was most recently responsible for the automotive, consumer goods and healthcare divisions in Germany, Austria and Switzerland. ... He worked for Henkel and the BMW Group before joining Google Deutschland in 2008.

  • M3 recruits Google’s former industry head of healthcare M3 recruits Google’s former industry head of healthcare

    Jenny Cowderoy joins online group's newly-expanded European operations. Google's former industry head of healthcare has joined M3 as the company expands in Europe, where its existing interests including ... Prior to her time at Google, where Cowderoy was

  • Roche CMO joins Google health venture Calico Roche CMO joins Google health venture Calico

    Hal Barron among four new appointments. Dr Hal Barron has left his role as chief medical officer of Swiss pharma company Roche to join Google's recently-launched health research arm ... genes. The appointments were announced by Levinson in a post on

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Latest from PMHub

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Nucleus Global

Nucleus Global is the largest specialist medical communications network in the world. Globally, we have over 700 experts delivering world-class...

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Playing Mind Games
To give a brief strong direction, we need to ascertain how the brand intends to win attention, how it will engage, what its call to action will be and how...
PM Society Digital Award Finalists
P&P are shortlisted for the ‘Craft in Film’ category at this year’s PM Society Digital Awards...
The Exhibition Hall: Past, Present and Future
As I sit here at another pharma conference, I start to reflect on how they have changed over the years....

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