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HCP

This page shows the latest HCP news and features for those working in and with pharma, biotech and healthcare.

Havas Lynx Group scoops nine Golds at PM Society Awards

Havas Lynx Group scoops nine Golds at PM Society Awards

Craft Award for Film &Animation (HCPs): Havas Lynx for AstraZeneca. Craft Award for Film &Animation (Patients): Union by Havas Lynx for ViiV. ... Craft Award for Disease Awareness (HCPs): Havas Lynx for AstraZeneca. Craft Award for Disease Awareness

Latest news

  • D-day: time to make digital deliver D-day: time to make digital deliver

    designing an app without first considering the unmet needs they’re trying to solve for patients or HCPs. ... As such, a patient could potentially encounter many of those products during a ten-year period, while an HCP will likely encounter them all

  • The Healthcare Partnership is launched The Healthcare Partnership is launched

    Delivering Salesforce effectiveness consultancy and marketing expertise, The Healthcare Partnership (HCP) supports the pharmaceutical industry with brand implementation deliveries. ... We aim to be an integral part of the brand team, hence why HCPs

  • GSK to reverse ‘no KOLs’ policy, admitting it has hit marketing GSK to reverse ‘no KOLs’ policy, admitting it has hit marketing

    The effect of this has been that our educational programmes have not been as widely available, or seen as compelling to HCPs, compared to other company programmes.". ... period in which HCPs have the greatest need to know about new products.

  • Gilead and ViiV among winners at PM Society Digital Awards Gilead and ViiV among winners at PM Society Digital Awards

    HCP education &support. emotive. ART Perspectives. Patient programmes. 90TEN My journey: Flight HIV101. ... Big Pink HCP education side effects App. Innovation: Creativity. DDB Remedy IFOS Hologram.

  • PharmaTimes Sales Awards entry deadline approaching soon PharmaTimes Sales Awards entry deadline approaching soon

    Luci Sargood, PharmaTimes business manager and competition lead, said: “Highlighting the real difference that individual sales people can deliver to both patients and HCP’s, this competition offers a crucial opportunity ... The initial evaluation

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Latest Intelligence

  • The first, my last, my everything The first, my last, my everything

    Second, co-create the solution with the entire ecosystem – patients, carers, patient advocacy, HCPs and payers.

  • Galderma launches Rosacea awareness campaign Galderma launches Rosacea awareness campaign

    treat with over-the-counter skincare products on an episodical basis, rather than visiting an HCP for prescription treatment advice. ... Experts in the field are calling for HCPs to reassure patients and help encourage them back into the healthcare system

  • Three billboards on the road to multichannel Three billboards on the road to multichannel

    Research from Across Health shows that a growing number of HCPs want to communicate digitally with pharma, but a far smaller number are currently reached via digital channels. ... It’s an effective approach that builds on the existing relationship

  • Changing healthcare communications Changing healthcare communications

    And that feeling is emphasised when I hear moving testimonials from patients and HCPs.

  • Leicester NHS Trust’s staff intranet is integral to HCPs’ working day

    The clinical section contains everything a doctor, nurse or other HCP might need, including clinical guidelines, training and education programmes, infection prevention policies and general hospital policies. ... Conclusion. As the University Hospitals

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