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HCP

This page shows the latest HCP news and features for those working in and with pharma, biotech and healthcare.

Communiqué: big wins for obesity and sugar tax campaigners

Communiqué: big wins for obesity and sugar tax campaigners

The multichannel campaign aimed to better educate the Multiple Sclerosis (MS) community about brain health, which they claim is a subject that’s “painfully absent”from patient and HCP conversations.

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  • Cutting through the noise

    Healthcare professionals (HCPs) are currently presented with an overwhelming array of sources of information and changes in best practice.Medical education programmes must compete to stand out, not only by promising ... Show a commitment to supporting

  • Indefinable, incomparable and enduring: the value of creativity Indefinable, incomparable and enduring: the value of creativity

    Pharma has recognised that many HCPs are now digital natives, so they’re engaging them online and having authentic conversations that use ‘human’rather than ‘technical’language. ... The best creative campaigns are those that take a brilliant

  • How can pharma build bridges with HCPs online? How can pharma build bridges with HCPs online?

    Simon Grime, Director of Fendix, explains how pharma can reconnect with disillusioned doctors and other HCPs. " /. ... The programme was targeted to HCPs in haematology, cardiology, geriatrics and elderly care audiences in ten key regions.

  • The Patient Journey

    A failure point of tools generated from patient journey mapping is the resultant lack of awareness from HCPs, patients, carers and other stakeholders.

  • European pharma pips North America in remote physician engagement, according to Indegene-TEVA survey European pharma pips North America in remote physician engagement, according to Indegene-TEVA survey

    One emerging ‘on-demand’trend in engaging with HCPs is connecting remotely to discuss medical content using a dedicated audio-visual and screen-sharing platform.

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Dovetail

Transforming healthcare through effective collaboration. Making work to feel proud of. www.dovetailstrategies.com...

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Developing advocacy in the pharmaceutical industry.
The importance of advocacy programmes...
GDPR and events. What does the pharma industry need to know?
Many people in the pharma industry still aren’t following the rules set out by the GDPR when it comes to running events and attending tradeshows. But with eye-watering fines for...
Digital trends in B2B sales - how far behind is Pharma?
The modern approach to B2B sales is data-driven, and enabled by digital tools....

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