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HCP

This page shows the latest HCP news and features for those working in and with pharma, biotech and healthcare.

D-day: time to make digital deliver

D-day: time to make digital deliver

designing an app without first considering the unmet needs they’re trying to solve for patients or HCPs. ... As such, a patient could potentially encounter many of those products during a ten-year period, while an HCP will likely encounter them all

Latest news

  • The Healthcare Partnership is launched The Healthcare Partnership is launched

    Delivering Salesforce effectiveness consultancy and marketing expertise, The Healthcare Partnership (HCP) supports the pharmaceutical industry with brand implementation deliveries. ... We aim to be an integral part of the brand team, hence why HCPs

  • GSK to reverse ‘no KOLs’ policy, admitting it has hit marketing GSK to reverse ‘no KOLs’ policy, admitting it has hit marketing

    The effect of this has been that our educational programmes have not been as widely available, or seen as compelling to HCPs, compared to other company programmes.". ... period in which HCPs have the greatest need to know about new products.

  • Gilead and ViiV among winners at PM Society Digital Awards Gilead and ViiV among winners at PM Society Digital Awards

    HCP education &support. emotive. ART Perspectives. Patient programmes. 90TEN My journey: Flight HIV101. ... Big Pink HCP education side effects App. Innovation: Creativity. DDB Remedy IFOS Hologram.

  • PharmaTimes Sales Awards entry deadline approaching soon PharmaTimes Sales Awards entry deadline approaching soon

    Luci Sargood, PharmaTimes business manager and competition lead, said: “Highlighting the real difference that individual sales people can deliver to both patients and HCP’s, this competition offers a crucial opportunity ... The initial evaluation

  • Healthcare Comms news Healthcare Comms news

    I truly believe that an agency must evolve with the relevant needs of patients and HCPs to provide the best service and experience to our clients.”.

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Latest Intelligence

  • Leicester NHS Trust’s staff intranet is integral to HCPs’ working day

    The clinical section contains everything a doctor, nurse or other HCP might need, including clinical guidelines, training and education programmes, infection prevention policies and general hospital policies. ... Conclusion. As the University Hospitals

  • New models of NHS care – new models of pharma response? New models of NHS care – new models of pharma response?

    years. This has resulted in an 18% reduction in the number of calls that the industry makes on HCPs. ... I think this means HCPs see less value in those traditional interactions that we have with them,” he says.

  • Three steps forward, four steps back Three steps forward, four steps back

    This technology not only helps people with asthma take more control over their care, it also keeps healthcare professionals (HCPs) in touch with their patients in- between appointments. ... And, assuming that the HCPs can act on the data and proactively

  • Five things you didn't realise you already know about influencer marketing Five things you didn't realise you already know about influencer marketing

    From befriending journalists to speaking with healthcare professionals (HCPs) and connecting with patients, we adapt our communication to different people on a daily basis.

  • Nudge-nudge, think-think Nudge-nudge, think-think

    There’s even NICE Guidance to help public health professionals and HCPs change people’s behaviours. ... Guidelines recommend that diabetes patients abstain from fasting during Ramadan. However, many choose to proceed to fast without seeking support

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Latest appointments

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Healthcare Media Europe – HME Ltd

HME are an innovative and technology enabled agency offering our clients over 35+ years of knowledge and expertise in delivering...

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China’s clinical trial shake-up
As many of the obstacles to running clinical trials in China fall away, the country is proving to be a better research location...
Alzheimer’s disease – is Europe prepared if a breakthrough treatment becomes available?
Healthcare leaders in the European Union should begin preparing for a breakthrough now...
The UK’s new five-year pricing agreement
Pharma has agreed to capped growth again - in exchange for uptake promises...

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