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HCP

This page shows the latest HCP news and features for those working in and with pharma, biotech and healthcare.

Gilead and ViiV among winners at PM Society Digital Awards

Gilead and ViiV among winners at PM Society Digital Awards

HCP education &support. emotive. ART Perspectives. Patient programmes. 90TEN My journey: Flight HIV101. ... Big Pink HCP education side effects App. Innovation: Creativity. DDB Remedy IFOS Hologram.

Latest news

  • Pharma Times Sales Awards entry deadline approaching soon Pharma Times Sales Awards entry deadline approaching soon

    Luci Sargood, PharmaTimes business manager and competition lead, said: “Highlighting the real difference that individual sales people can deliver to both patients and HCP’s, this competition offers a crucial opportunity ... The initial evaluation

  • Healthcare Comms news Healthcare Comms news

    I truly believe that an agency must evolve with the relevant needs of patients and HCPs to provide the best service and experience to our clients.”.

  • Huntsworth buys Giant Creative Strategy Huntsworth buys Giant Creative Strategy

    Evoke has built our offering to accommodate this market shift and the addition of Giant adds an even more robust and differentiated HCP marketing offering to the group, as well as

  • Communiqué: big wins for obesity and sugar tax campaigners Communiqué: big wins for obesity and sugar tax campaigners

    The multichannel campaign aimed to better educate the Multiple Sclerosis (MS) community about brain health, which they claim is a subject that’s “painfully absent”from patient and HCP conversations.

  • ABPI blames doctor payment disclosure dip on GDPR ABPI blames doctor payment disclosure dip on GDPR

    The ABPI has been publishing HCP payment data since 2015 under its Disclosure UK initiative in the interests of making sure that the relationships between pharma companies and doctors, nurses, pharmacists ... Until 2017, the trend was for an increase in

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Latest Intelligence

  • Cannes Lions Healthcare Agency of the Year – championing change and demanding more… Cannes Lions Healthcare Agency of the Year – championing change and demanding more…

    demand more. Every year, we see tens of thousands of healthcare professionals (HCPs) retire to be replaced with a new breed of digital natives. ... Our job is to transform HCPs into innovators, so they are the rule vs the exception.

  • Insights from Cannes Lions Health Festival 2018 Insights from Cannes Lions Health Festival 2018

    Not your typical HCP film. Shot in 1:235 cinema formatting, with a tense and atmospheric style, it follows an elderly man who talks about an attack he had in the

  • Trust me, I’m from pharma Trust me, I’m from pharma

    There have, however, been incremental steps. “We’re beginning to see pharma companies work closely with providers to develop ‘above brand’programmes that help HCPs manage specific patient pathways.

  • Cutting through the noise

    Healthcare professionals (HCPs) are currently presented with an overwhelming array of sources of information and changes in best practice.Medical education programmes must compete to stand out, not only by promising ... Show a commitment to supporting

  • Indefinable, incomparable and enduring: the value of creativity Indefinable, incomparable and enduring: the value of creativity

    Pharma has recognised that many HCPs are now digital natives, so they’re engaging them online and having authentic conversations that use ‘human’rather than ‘technical’language. ... The best creative campaigns are those that take a brilliant

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Latest appointments

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Latest from PMHub

  • More tell, less sell: HCP-centric comms

    More tell, less sell: HCP-centric comms. Communicating with HCPs 101: we put ourselves in HCPs’ shoes to understand exactly what they want from pharma communications. ... In these times of healthcare flux, HCPs’ problems become the problems of

  • Genetic counsellors: the new healthcare influencers?

    Genetic counsellors: the new healthcare influencers? Blue Latitude Health explores the relationship between physicians and genetic counsellors, and the impact this has on turning precision medicine into a reality for oncology patients. In April 2018,

  • Global Influencers in Diabetes Insights report

    the focus group also felt that Healthcare professionals (HCPs) are no longer their go to for education around diabetes management. ... Where bloggers have experienced HCPs who are supportive of the DIY movement, there is still a perceived element of fear

  • Powerful digital content management for the life sciences

    process, empower local countries to deliver the right content to HCPs in less time. “

  • Irritable Bowel Syndrome (IBS) Patient Insights

    Insights from HCPs caring for patients with IBS. HCPs have been found to[5]:. ... Then, by providing education to HCPs around patients’ illness experience, this may improve the quality of the HCP– patient relationship in the context of IBS.

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Just::Health Communications

Just:: is a different kind of healthcare communications agency. Since 2006, we’ve been collaborating with clients around the world to...

Latest intelligence

PM Society Digital Awards – the power of together
Our chief executive, Emma Statham, writes about the value of awards and the power of together....
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Seduce anyone in four simple steps
You know the health of the global economy is dependent on our ability to seduce one another – don’t you? And you know that we need to be able to...
What Would Jeremy Do? : Assessing the impact of a Corbyn-led Labour government
GK Strategy are delighted to announce the launch our latest briefing paper entitled ‘What Would Jeremy Do? Assessing the impact of a Corbyn-led Labour government’....

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