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HCP

This page shows the latest HCP news and features for those working in and with pharma, biotech and healthcare.

World Castleman Disease Day

World Castleman Disease Day

Prior to 2014, treatment options for patients with iMCD were limited to chemotherapies and corticosteroids, and there were no treatment guidelines in place, making it challenging for HCPs to determine the ... EUSA Pharma are a sponsor of ACCELERATE, the

Latest news

  • Current and future trends for developing digital medical communications Current and future trends for developing digital medical communications

    audiences, whether they are HCPs or patients, can fully utilise these products to help them prevent and manage illnesses and health risks. ... 4. Alignment and efficiency. We are acutely aware that beyond HCPs, pharma clients themselves are an audience.

  • No patient left behind No patient left behind

    Supporting HCPs too. As healthcare communicators, it’s important that we don’t focus purely on the patient but also consider how we include the healthcare professional. ... Helping HCPs navigate a condition they may only come into contact with a

  • Havas Lynx Group and VCCP Health win big at PM Society Awards Havas Lynx Group and VCCP Health win big at PM Society Awards

    Craft Award for Film &Animation (HCPs): VCCP Health for Edwards Lifesciences. ... Craft Award for Disease Awareness (HCPs): Syneos Health Communications for Immunocore.

  • The digital shift in pharma marketing The digital shift in pharma marketing

    Efficiencies had to be built in to respond to HCP needs in a faster and better way. ... Millennial HCPs with smart devices are adding a new dimension to the channel mix utilised by pharma companies.

  • Pharma’s race to digital Pharma’s race to digital

    No wonder then that pharmaceutical companies are keen to leverage digital health as a competitive advantage and as a means to get closer to both patients and healthcare professionals (HCPs). ... For example, digital platforms offer the opportunity to

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Latest Intelligence

  • How COVID-19 is accelerating the threat of antimicrobial resistance How COVID-19 is accelerating the threat of antimicrobial resistance

    Importance of antimicrobial stewardship. With HCPs showing concern about the acceleration of AMR, posts raising awareness about AMR and encouraging antimicrobial stewardship were the main driver in the HCP online conversation. ... Other organisations

  • The flexible salesforce The flexible salesforce

    How have HCPs responded? ChannelDynamics data also provides an important insight into HCP preferences through a net promoter score (NPS) that we can compare across promotional channels and time from January ... to see HCPs in hospitals and the volume of

  • How AI and digital innovations can help HCPs in the fight against COVID-19 How AI and digital innovations can help HCPs in the fight against COVID-19

    Educational,  non-promotional content is key to pharma engagement strategies, and digital technology will play a fundamental role in sustaining, and even improving, the quality of that content while enabling HCPs ... The long-term value of creating

  • What’s next? How behavioural science can support pharma’s future What’s next? How behavioural science can support pharma’s future

    Communication channels: as HCPs increasingly adopt the digital health interface during the pandemic, we’ll see an increasing acceptance of these channels for promotional and non- promotional services. ... Customers are increasingly relying on the

  • Post-COVID-19 behaviour – the new normal or nothing new? Post-COVID-19 behaviour – the new normal or nothing new?

    In fact, many sources suggest that the industry’s renewed emphasis upon digital communications has seen a greater depth of engagement from healthcare professionals (HCPs). ... And, based on a recent review by Pegasus of quantitative data plus in-depth

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Latest appointments

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Latest from PMHub

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COVID-19 Updates and Daily News

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Syneos Health™

Syneos Health™ is the only fully integrated biopharmaceutical solutions organization. Our company, including a Contract Research Organization (CRO) and Contract...

Latest intelligence

Are patient recruitment and retention rates rising or falling?
First up, the good news. Over the past seven years, clinical trial recruitment rates have been on the rise....
Could formulary intelligence be your brand differentiator?
Proprietary research, and the COVID-19 experience, shows how formulary intelligence can drive competitive advantage at launch...
Lara Meyer
How COVID-19 is accelerating the threat of antimicrobial resistance
Why antimicrobial resistance needs to be addressed with the same urgency as COVID-19...

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