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HCP
This page shows the latest HCP news and features for those working in and with pharma, biotech and healthcare.
World Castleman Disease Day
Prior to 2014, treatment options for patients with iMCD were limited to chemotherapies and corticosteroids, and there were no treatment guidelines in place, making it challenging for HCPs to determine the ... EUSA Pharma are a sponsor of ACCELERATE, the
Latest news
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Current and future trends for developing digital medical communications
audiences, whether they are HCPs or patients, can fully utilise these products to help them prevent and manage illnesses and health risks. ... 4. Alignment and efficiency. We are acutely aware that beyond HCPs, pharma clients themselves are an audience.
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No patient left behind
Supporting HCPs too. As healthcare communicators, it’s important that we don’t focus purely on the patient but also consider how we include the healthcare professional. ... Helping HCPs navigate a condition they may only come into contact with a
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Havas Lynx Group and VCCP Health win big at PM Society Awards
Craft Award for Film &Animation (HCPs): VCCP Health for Edwards Lifesciences. ... Craft Award for Disease Awareness (HCPs): Syneos Health Communications for Immunocore.
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The digital shift in pharma marketing
Efficiencies had to be built in to respond to HCP needs in a faster and better way. ... Millennial HCPs with smart devices are adding a new dimension to the channel mix utilised by pharma companies.
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Pharma’s race to digital
No wonder then that pharmaceutical companies are keen to leverage digital health as a competitive advantage and as a means to get closer to both patients and healthcare professionals (HCPs). ... For example, digital platforms offer the opportunity to
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Approximately 29 fully matching, plus 267 partially matching documents found.
Latest Intelligence
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How COVID-19 is accelerating the threat of antimicrobial resistance
Importance of antimicrobial stewardship. With HCPs showing concern about the acceleration of AMR, posts raising awareness about AMR and encouraging antimicrobial stewardship were the main driver in the HCP online conversation. ... Other organisations
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The flexible salesforce
How have HCPs responded? ChannelDynamics data also provides an important insight into HCP preferences through a net promoter score (NPS) that we can compare across promotional channels and time from January ... to see HCPs in hospitals and the volume of
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How AI and digital innovations can help HCPs in the fight against COVID-19
Educational, non-promotional content is key to pharma engagement strategies, and digital technology will play a fundamental role in sustaining, and even improving, the quality of that content while enabling HCPs ... The long-term value of creating
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What’s next? How behavioural science can support pharma’s future
Communication channels: as HCPs increasingly adopt the digital health interface during the pandemic, we’ll see an increasing acceptance of these channels for promotional and non- promotional services. ... Customers are increasingly relying on the
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Post-COVID-19 behaviour – the new normal or nothing new?
In fact, many sources suggest that the industry’s renewed emphasis upon digital communications has seen a greater depth of engagement from healthcare professionals (HCPs). ... And, based on a recent review by Pegasus of quantitative data plus in-depth
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Approximately 24 fully matching, plus 190 partially matching documents found.
Latest appointments
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Health comms agency emotive hires new cell and gene therapy leader
It is also charged with developing HCP engagement on gene silencing technology and educating on cell therapies such as CAR-T, and the new business unit will provide core expertise in
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Streaming Well to “raise the bar in pharma film making”
Together, our mission is to raise the bar on what HCP and patient engagement looks like for the healthcare industry through powerful storytelling and interactive experiences.
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New creative director for emotive
He said: “emotive impressed me because they take an innovative approach to everything they produce, and are actually out there, delivering creative ways of engaging HCPs and consumers for their clients.
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emotive appoints new medical director
and strengthens an extremely high calibre senior leadership team with backgrounds from HCP, agency and client-side.
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Brandcast Health expands account management team
agency. Williams has been appointed as an account manager with a remit to deliver projects geared toward developing media content for HCPs and patients.
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Approximately 0 fully matching, plus 11 partially matching documents found.
Latest from PMHub
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OPEN Health’s Learning & Development team have won a Bronze Award at the PM Society Digital Awards 2020
This annual training was fundamental to ensure that the teams were equipped to develop skills and expertise that enable them to be responsive to the needs of HCPs and ultimately improve
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Havas Health & You Launches Behind the Mask, a Global Research Initiative to Document Health Experiences During the COVID-19 Pandemic and Beyond
So, we’ve asked doctors and other participating HCPs to conduct an “auto-ethnography”, essentially recording their own observations from the inside.
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7 important considerations for creating an inclusive clinical trial website
Our latest white paper - Unleash the power of a clinical study website to engage patients and inform HCPS- is full insight that unearths why a website is vital to any clinical
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Demonstrating the value of HCP self-serve portals
At this time, many pharma marketers are turning up the dial on self-serve content for healthcare professionals (HCPs), investing in upgrades to websites and digital activities for 2021. ... For advice on tracking HCP engagement with you Key Educational
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Learning about Rare Genetic Disorders on Undiagnosed Children’s Day
For the first time, HCPs have been able to give some SWAN patients an answer.
More from PMHub
Approximately 33 fully matching, plus 276 partially matching documents found.
COVID-19 Updates and Daily News
Featured jobs
- BioNTech bolsters COVID-19 vaccine capacity with Novartis deal
- New study identifies drugs that are safe to use in COVID-19 treatment
- Pfizer’s ALK inhibitor Lorbrena hits the mark in head-to-head lung cancer trial
- BMS eyes approval for second Opdivo combo in kidney cancer
- New medical communications agency BOLDSCIENCE launches
- Moderna inks R&D agreements with Vertex and Chiesi
- Are patient recruitment and retention rates rising or falling?
- FDA hands BMS and bluebird bio a priority review for ide-cel
- Janssen’s EGFR-targeting treatment regimen shows early benefit in lung cancer
- Relief Therapeutics seeks US emergency approval for COVID-19 drug
- Could formulary intelligence be your brand differentiator?
- How COVID-19 is accelerating the threat of antimicrobial resistance
PMHub
Syneos Health™
Syneos Health™ is the only fully integrated biopharmaceutical solutions organization. Our company, including a Contract Research Organization (CRO) and Contract...
Latest intelligence
- Are patient recruitment and retention rates rising or falling?
- First up, the good news. Over the past seven years, clinical trial recruitment rates have been on the rise....
- Could formulary intelligence be your brand differentiator?
- Proprietary research, and the COVID-19 experience, shows how formulary intelligence can drive competitive advantage at launch...
- How COVID-19 is accelerating the threat of antimicrobial resistance
- Why antimicrobial resistance needs to be addressed with the same urgency as COVID-19...
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