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HCP Access

This page shows the latest HCP Access news and features for those working in and with pharma, biotech and healthcare.

NICE recognises Smartinhaler as best practice for asthma care

NICE recognises Smartinhaler as best practice for asthma care

The Medtech Innovation Briefing - designed to accelerate NHS access to innovation in new treatments and diagnostics - reports that the device has also been proven more effective than the current practice in ... The Smartinhaler is priced at £100 per

Latest news

  • Monitoring the social media activity of HCPs Monitoring the social media activity of HCPs

    HCP social media monitoring gives you access to tens of thousands of HCP discussions which can be used like an extensive focus group. ... 3. Monitoring HCP-only conversation typically means less pharmacovigilance and adverse event (AE) reporting issues.

  • The right way to go digital

    Either you can contact the HCP directly via a verified email list or you can deliver the messages to a closed, verified-HCP community. ... Remember however that some sites allow access when any number is typed into their landing page.

  • Tighten the loop

    Long-term HCP relationship building. • Round-the-clock access to information and key people for HCPs. ... Relevance of content. • Trustworthiness. • No marketing speak. • Easy to access, navigate and find content.

  • Critical connections

    To be successful in the dynamic European healthcare marketplace, public relations companies need to have real, first-hand experience in dealing with the challenges, whether they stem from regulations, market access, ... the media, or patient and HCP

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Latest Intelligence

  • Simplifying HCP access to digital information Simplifying HCP access to digital information

    This new standard will improve how life science companies interact with their customers, and help to streamline HCP access to the drug and treatment information required to facilitate patient engagement. ... For example, one HCP may want to receive

  • Warning signs Warning signs

    The challenges around call rates, access and inefficiencies in the traditional representative model are well known. ... gaining HCP access.

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Latest from PMHub

  • EPG Health EPG Health

    Majoring in customer-centric website design and personalised user journeys, Medthority provides a trusted learning environment with convenient access to content that supports HCP treatment decisions and patient outcomes. ... With advanced technology, an

  • The Art of Agile Marketing

    HCP access: Because access rates continue to fall, the moments when we can actually get into dialogue with HCPs become vital.

  • How personalising multichannel improves customer experience

    Great! Providing content in other channels extends customer relationships. Now, with HCP access at a premium, look to personalize the experience to deliver more value. ... You can also use ‘social proof’ to highlight what a HCP’s peers recently

  • How do you solve a problem like non-adherence? Part 2

    The HCP has to determine whether this is due to non-adherence, or to an underlying effect in a real-world scenario. ... the patients relationship with their HCP and ease of access. The solution isn't just about communicating the benefits of adherence –

  • Anthill Agency Anthill Agency

    Great! Providing content in other channels extends customer relationships. Now, with HCP access at a premium, look to personalize the experience to deliver more value. ... Your customer now expects to access knowledge in any format and at any time that

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PMEA Awards 2020

COVID-19 Updates and Daily News

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AMICULUM Limited

AMICULUM® is an independent global healthcare communications, consulting and learning business with a global team of >220 healthcare communications professionals,...

Latest intelligence

Mistrust in medical research: a patient perspective
The recent development of several COVID-19 vaccines has placed medical research firmly in the spotlight, highlighting public confusion and misinformation about clinical trials. Patient advocate, Trishna Bharadia reveals what the...
Real-world evidence: breaking boundaries in rare disease
Generating data for drug launches is a challenging process. In rare diseases, with small patient populations and high unmet need, evidence generation is even more complex. Consultant Sarah Poole and...
The heavy toll of COVID-19 on cancer patients
We all know that finding and treating cancer early saves lives. During the COVID-19 pandemic, oncology treatments paused while cancer continued to spread. So, what has been the impact of...

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