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HCP centricity

This page shows the latest HCP centricity news and features for those working in and with pharma, biotech and healthcare.

PC: Patient-centricity or merely politically correct?

PC: Patient-centricity or merely politically correct?

the pharma company plays a real role in ensuring genuine patient-centricity, gaining both kudos from the HCP, and a proper, appropriate - and effective - prescription for the right medication. ... the patient-centricity mantra, but that we are genuinely

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BOLDSCIENCE

We know what it takes to create brands, to start new conversations, to simply communicate complex science, to change lives…...

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Gilead Headquarters
The search for effective drug treatments for COVID-19
PME talks to Julian Cole, Senior Director, Medical Affairs at Gilead Sciences...
PME Jan cover
AstraZeneca’s focus on diagnosing and managing chronic kidney disease
People living with chronic kidney disease are in urgent need of new and improved approaches to diagnosis and care...
Delphi Technique Virtual Co-creation: A Customer Story
How a client leveraged the Delphi technique to co-create a consensus statement and algorithm using virtual touchpoints....

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