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HCP engagement

This page shows the latest HCP engagement news and features for those working in and with pharma, biotech and healthcare.

Pharma's first 'performance marketing' agency launched

Pharma's first 'performance marketing' agency launched

He added: "As the industry re-calibrates its approach to HCP, patient, consumer and carer engagement, it is fundamental that we redefine performance in healthcare.

Latest news

  • UK Sepsis Trust named Communiqué charity of the year UK Sepsis Trust named Communiqué charity of the year

    UK Sepsis Trust named Communiqué charity of the year. Wins praise from the judges for its HCP engagement. ... The level of engagement from HCPs is absolutely fantastic and the team really thought about the use of different channels for their audience to

  • La La Land? The myth of multichannel excellence La La Land? The myth of multichannel excellence

    This has led companies to rebrand their digital teams as ‘MCM’, ‘Integrated MCM’and ‘customer engagement’. ... Only 15% measure results across all channels, 12% measure HCP engagement and just 11% claim a good mix of qualitative and

  • Two-thirds of HCPs access drug data online every week Two-thirds of HCPs access drug data online every week

    The platform's upgrade came in response to user feedback and market research undertaken by the digital communications firm relayed in its 'Pharmaceutical Industry: HCP engagement' report.

  • Things can only get better Things can only get better

    Improve HCP engagement. Pharma may also need to work harder to bring HCPs more actively into the adherence discussion. ... Whilst not being flippant about serious conditions, we must understand that more fun equals more patient engagement, relevance and

  • Engagement strategies Engagement strategies

    Being a small brand doesn't mean the HCP engagement strategy can't be progressive. ... Furthermore, being a small brand doesn't mean the HCP engagement strategy can't be progressive.

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Latest Intelligence

  • Six degrees of participation Six degrees of participation

    It’s no surprise that patient engagement has become a hot issue right at the top of pharma. ... The HCP typically questions the robustness of the data and its relevance to local practice.

  • Bridging pharma’s digital gap Bridging pharma’s digital gap

    We see digital playing a big role in making conversation exchanges between the life science industry and the HCP more frictionless.”But riding that digital disruption wave brings about another challenge ... We’ve seen multiple roles for the rep”,

  • Simplifying HCP access to digital information Simplifying HCP access to digital information

    Initially, the group is focusing on two new standards to facilitate seamless digital engagement and simplify the HCP experience: identity management, and consent and communication preferences. ... This new standard will improve how life science companies

  • Are we #winning? Are we #winning?

    Reputable experts who are influential in traditional activities remain centre stage; however, healthcare organisations are expanding their engagement strategies to explore the realm of digital influence. ... with the traditional outlets of medical

  • Beacons for genuinely patient-centric marketing Beacons for genuinely patient-centric marketing

    A strong signal is that your HCP engagement is defined by patient needs as much as HCP and brand needs. ... In a patient-centric engagement programme, the patient plays a much more significant part in the interactions between pharma marketing and the HCP

More from intelligence
Approximately 0 fully matching, plus 12 partially matching documents found.

Latest from PMHub

  • What are you doing to maximise HCP engagement?

    What are you doing to maximise HCP engagement? HCP engagement requires the right mix of voice and content, plus knowledge of the channels to access. ... What are you doing to maximise HCP engagement?

  • HCP Engagement Infographics

    HCP Engagement Infographics. Supply versus demand of medical content for healthcare professionals – getting the balance right. ... These infographics show key insights from the EPG Health Media research study on HCP engagement and highlight the gaps or

  • Multi-channel - giving HCPs a choice

    Multi-channel - giving HCPs a choice. 0330 223 0300. Address:. 5 Kelso Place. Upper Bristol Road. Bath. BA1 3AU. United Kingdom.

  • Are you getting the balance right?

    Are you getting the balance right? Research that helped shape the evolution of epgonline.org, the website for healthcare professionals.

  • Using storytelling as a medium for HCP engagement

    Using storytelling as a medium for HCP engagement. Use storytelling as a way to create HCP engagement by targeting the hopes and dreams of a local health economy. ... In a world of mixed messages, uncertainty and easily-accessible false information, HCP

More from PMHub
Approximately 16 fully matching, plus 9 partially matching documents found.

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Lucid Group Communications Limited

We are industry-leading thinkers when it comes to education. We use the latest academic thinking on the psychology of behaviour...

Latest intelligence

No incentive for a cure
The paradox of ‘cost-effective but unaffordable’ life-saving medicines...
Why heading online for scientific meetings can yield greater HCP engagement
Modern conferencing methods, with enhanced digital information transfers, offer unique opportunities for greater HCP engagement....
The threat of antimicrobial resistance
Why this issue is such a fundamental challenge...

Infographics