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HCP engagement

This page shows the latest HCP engagement news and features for those working in and with pharma, biotech and healthcare.

Pharma's first 'performance marketing' agency launched

Pharma's first 'performance marketing' agency launched

He added: "As the industry re-calibrates its approach to HCP, patient, consumer and carer engagement, it is fundamental that we redefine performance in healthcare.

Latest news

  • UK Sepsis Trust named Communiqué charity of the year UK Sepsis Trust named Communiqué charity of the year

    Wins praise from the judges for its HCP engagement. The UK Sepsis Trust picked up the Charity, Patient or Professional Association of the Year at last week’s Comm uniqué Awards. ... The level of engagement from HCPs is absolutely fantastic and the

  • La La Land? The myth of multichannel excellence La La Land? The myth of multichannel excellence

    This has led companies to rebrand their digital teams as ‘MCM’, ‘Integrated MCM’ and ‘customer engagement’. ... Only 15% measure results across all channels, 12% measure HCP engagement and just 11% claim a good mix of qualitative and

  • Two-thirds of HCPs access drug data online every week Two-thirds of HCPs access drug data online every week

    The platform's upgrade came in response to user feedback and market research undertaken by the digital communications firm relayed in its 'Pharmaceutical Industry: HCP engagement' report.

  • Things can only get better Things can only get better

    Improve HCP engagement. Pharma may also need to work harder to bring HCPs more actively into the adherence discussion. ... Whilst not being flippant about serious conditions, we must understand that more fun equals more patient engagement, relevance and

  • Engagement strategies Engagement strategies

    Being a small brand doesn't mean the HCP engagement strategy can't be progressive. ... Furthermore, being a small brand doesn't mean the HCP engagement strategy can't be progressive.

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Latest Intelligence

  • Understanding HCPs to build a meaningful brand Understanding HCPs to build a meaningful brand

    So how does understanding online HCP behaviours help? The team at CREATION identified three insights-led recommendations for successful HCP engagement by pharmaceutical companies seeking to build a meaningful brand. ... 2. Add value to HCP Digital

  • Six degrees of participation Six degrees of participation

    It’s no surprise that patient engagement has become a hot issue right at the top of pharma. ... The HCP typically questions the robustness of the data and its relevance to local practice.

  • Bridging pharma’s digital gap Bridging pharma’s digital gap

    We see digital playing a big role in making conversation exchanges between the life science industry and the HCP more frictionless.” But riding that digital disruption wave brings about another challenge ... We’ve seen multiple roles for the rep”,

  • Simplifying HCP access to digital information Simplifying HCP access to digital information

    Initially, the group is focusing on two new standards to facilitate seamless digital engagement and simplify the HCP experience: identity management, and consent and communication preferences. ... This new standard will improve how life science companies

  • Are we #winning? Are we #winning?

    Reputable experts who are influential in traditional activities remain centre stage; however, healthcare organisations are expanding their engagement strategies to explore the realm of digital influence. ... with the traditional outlets of medical

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Latest appointments

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Latest from PMHub

  • Mixing up Focus Groups

    Furthermore, sessions reveal the dynamics and ‘rules’ that characterise patient/HCP engagement which, when moderated well, generate uniquely illuminating insights.  One example of this was seen when we moderated mixed

  • Who says remote sales can't be personal?

    It’s the personalised approach that gets results.  . The key to successful HCP engagement, is sourcing exceptional sales professionals who have the competence to sell using all channels, and then furnishing ... these individuals with valuable

  • Genetic counsellors: the new healthcare influencers?

    Blue Latitude Health explores the relationship between physicians and genetic counsellors, and the impact this has on turning precision medicine into a reality for oncology patients. In April 2018, Medicare &Medicaid Services  announced  patients

  • Access to this HCP intelligence will improve your sales delivery

    To get the best results, HCP interactions should be driven by customer preferences - so who has access to this intelligence? ... With face-to-face access in decline, digital channels have breathed new life into HCP engagement.

  • Lucid expands both UK and US operations with new hires

    Before joining, I heard good things about the diverse projects, culture, HCP engagement and the instigation of positive behavioural change in practice.

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OPEN Access Consulting

OPEN Access Consulting is a specialist market access agency within the OPEN Health Group. As value communications experts we specialise...

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