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HCP engagement

This page shows the latest HCP engagement news and features for those working in and with pharma, biotech and healthcare.

Pharma's first 'performance marketing' agency launched

Pharma's first 'performance marketing' agency launched

He added: "As the industry re-calibrates its approach to HCP, patient, consumer and carer engagement, it is fundamental that we redefine performance in healthcare.

Latest news

  • UK Sepsis Trust named Communiqué charity of the year UK Sepsis Trust named Communiqué charity of the year

    Wins praise from the judges for its HCP engagement. The UK Sepsis Trust picked up the Charity, Patient or Professional Association of the Year at last week’s Comm uniqué Awards. ... The level of engagement from HCPs is absolutely fantastic and the

  • La La Land? The myth of multichannel excellence La La Land? The myth of multichannel excellence

    This has led companies to rebrand their digital teams as ‘MCM’, ‘Integrated MCM’ and ‘customer engagement’. ... Only 15% measure results across all channels, 12% measure HCP engagement and just 11% claim a good mix of qualitative and

  • Two-thirds of HCPs access drug data online every week Two-thirds of HCPs access drug data online every week

    The platform's upgrade came in response to user feedback and market research undertaken by the digital communications firm relayed in its 'Pharmaceutical Industry: HCP engagement' report.

  • Things can only get better Things can only get better

    Improve HCP engagement. Pharma may also need to work harder to bring HCPs more actively into the adherence discussion. ... Whilst not being flippant about serious conditions, we must understand that more fun equals more patient engagement, relevance and

  • Engagement strategies Engagement strategies

    Being a small brand doesn't mean the HCP engagement strategy can't be progressive. ... Furthermore, being a small brand doesn't mean the HCP engagement strategy can't be progressive.

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Latest Intelligence

  • Building meaningful customer engagement through data-driven digital insights Building meaningful customer engagement through data-driven digital insights

    By tracking the engagement of HCPs at congress meetings and listening to their conversations you can:. ... has been a key driver of the online HCP conversation around pancreatic cancer.

  • How to create real, lasting change after COVID-19 How to create real, lasting change after COVID-19

    As pharma companies consider their plans for 2021, there is a huge opportunity to create a blueprint for the future of HCP and patient engagement, which is guided by insights into

  • Facing up to virtual reality Facing up to virtual reality

    The signs, it seems, are encouraging, with burgeoning attendances confirming HCPs’ growing appetite for digital engagement. ... We need to leverage more of the direct and immediate engagement tools that digital platforms offer.

  • The power of high-value, highly relevant content to support clinical decisions The power of high-value, highly relevant content to support clinical decisions

    The gap is made credible because it is based on real HCP engagement – including Key Opinion Leaders and aggregate polling data from each of the two specialties targeted in this programme. ... Sandrine Veillet is Vice President of Global HCP Product

  • AI’s role in pharma marketing AI’s role in pharma marketing

    There are clear opportunities to increase the impact of customer engagement through personalised approaches. ... Using machine learning for persona development. Clearly, understanding preferences and behaviours at the individual HCP level is important

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Latest appointments

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Latest from PMHub

  • Intelligenic Health

    Intelligenic Health catalyses HCP engagement with scientific and proprietary content, generates unique data and surfaces valuable insights. ... Intelligenic- Powering scientific engagement for Medical Affairs and Commercial functions. Company Details.

  • 2020 - a year to remember or forget? 2020 - a year to remember or forget?

    Our brand and communication strategies have quickly shifted to a more holistic view of customer engagement. ... and personalise this social engagement?’ How can we help make patient and HCP voices heard, to help create awareness and how can we use this

  • The concordance conundrum: the art of active listening The concordance conundrum: the art of active listening

    Checklist. There are some simple steps that can be taken to improve HCP–patient dialogue. ... How HCP appetite for remote engagement demands that industry embraces technology.

  • Demonstrating the value of HCP self-serve portals Demonstrating the value of HCP self-serve portals

    For advice on tracking HCP engagement with you Key Educational Message, read the whitepaper:  Accomplish Meaningful HCP Engagement Online. ... They will play a vital role in digital transformation through COVID-19, and for successful HCP engagement

  • July 2020: diversity and inclusion in clinical trials round-up July 2020: diversity and inclusion in clinical trials round-up

    The conclusion was that a multisector approach, partnerships, patient engagement, HCP engagement and sharing best practices will all be vital if diversity is really going to increase in clinical trials. ... One program managed to increase enrolment of

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PMEA Awards 2020

COVID-19 Updates and Daily News

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