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HCP engagement

This page shows the latest HCP engagement news and features for those working in and with pharma, biotech and healthcare.

Pharma's first 'performance marketing' agency launched

Pharma's first 'performance marketing' agency launched

He added: "As the industry re-calibrates its approach to HCP, patient, consumer and carer engagement, it is fundamental that we redefine performance in healthcare.

Latest news

  • UK Sepsis Trust named Communiqué charity of the year UK Sepsis Trust named Communiqué charity of the year

    Wins praise from the judges for its HCP engagement. The UK Sepsis Trust picked up the Charity, Patient or Professional Association of the Year at last week’s Comm uniqué Awards. ... The level of engagement from HCPs is absolutely fantastic and the

  • La La Land? The myth of multichannel excellence La La Land? The myth of multichannel excellence

    This has led companies to rebrand their digital teams as ‘MCM’, ‘Integrated MCM’ and ‘customer engagement’. ... Only 15% measure results across all channels, 12% measure HCP engagement and just 11% claim a good mix of qualitative and

  • Two-thirds of HCPs access drug data online every week Two-thirds of HCPs access drug data online every week

    The platform's upgrade came in response to user feedback and market research undertaken by the digital communications firm relayed in its 'Pharmaceutical Industry: HCP engagement' report.

  • Things can only get better Things can only get better

    Improve HCP engagement. Pharma may also need to work harder to bring HCPs more actively into the adherence discussion. ... Whilst not being flippant about serious conditions, we must understand that more fun equals more patient engagement, relevance and

  • Engagement strategies Engagement strategies

    Being a small brand doesn't mean the HCP engagement strategy can't be progressive. ... Furthermore, being a small brand doesn't mean the HCP engagement strategy can't be progressive.

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Latest Intelligence

  • How to create real, lasting change after COVID-19 How to create real, lasting change after COVID-19

    As pharma companies consider their plans for 2021, there is a huge opportunity to create a blueprint for the future of HCP and patient engagement, which is guided by insights into

  • Facing up to virtual reality Facing up to virtual reality

    The signs, it seems, are encouraging, with burgeoning attendances confirming HCPs’ growing appetite for digital engagement. ... We need to leverage more of the direct and immediate engagement tools that digital platforms offer.

  • The power of high-value, highly relevant content to support clinical decisions The power of high-value, highly relevant content to support clinical decisions

    The gap is made credible because it is based on real HCP engagement – including Key Opinion Leaders and aggregate polling data from each of the two specialties targeted in this programme. ... Sandrine Veillet is Vice President of Global HCP Product

  • AI’s role in pharma marketing AI’s role in pharma marketing

    There are clear opportunities to increase the impact of customer engagement through personalised approaches. ... Using machine learning for persona development. Clearly, understanding preferences and behaviours at the individual HCP level is important

  • The social dilemma: is it time for pharma to join the party?

    Tapas Mukherjee. But is the industry’s emphasis on KOLs dictating – and perhaps even restricting – modern HCP engagement? ... Personalisation driving the future. The future of HCP engagement will ultimately depend on pharma harnessing the

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Latest appointments

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Latest from PMHub

  • Demonstrating the value of HCP self-serve portals Demonstrating the value of HCP self-serve portals

    For advice on tracking HCP engagement with you Key Educational Message, read the whitepaper:  Accomplish Meaningful HCP Engagement Online. ... They will play a vital role in digital transformation through COVID-19, and for successful HCP engagement

  • July 2020: diversity and inclusion in clinical trials round-up July 2020: diversity and inclusion in clinical trials round-up

    The conclusion was that a multisector approach, partnerships, patient engagement, HCP engagement and sharing best practices will all be vital if diversity is really going to increase in clinical trials. ... One program managed to increase enrolment of

  • When community can inspire a social media movement When community can inspire a social media movement

    Maximising the influence of popular online social communications channels can enable companies to reach their audiences in a way they never have before; from congress updates to driving HCP engagement, to ... their Rosacea Awareness Month activity during

  • EPG Health launches Medthority, a medical website personalised for doctors and tailored for pharma EPG Health launches Medthority, a medical website personalised for doctors and tailored for pharma

    Pushing the boundaries of digital channel delivery in the pharma sector, EPG Health’s new HCP website uses AI to surface credible content aligned to individual HCP search journeys and treatment ... This has become even more important, with HCP contact

  • Engaging physicians during COVID-19

    COVID-19 has drastically changed the lives of healthcare professionals. They are emotionally and physically drained and under huge amounts of pressure. They also need pharma’s help. Senior Consultant Pany Koizi outlines five principles for

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COVID-19 Updates and Daily News

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Anthill Agency

Digital communications agency empowering clients through their digital transformation journey. Whether through training, delivering solutions or devising digital strategies, we...

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Alone we can do so little, together we can do so much
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You might have noticed that all of us here at COUCH Health are big advocates for taking action to improve diversity and inclusion in the world of clinical research. ‘Taking...

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