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HCP engagement
This page shows the latest HCP engagement news and features for those working in and with pharma, biotech and healthcare.
Pharma's first 'performance marketing' agency launched
He added: "As the industry re-calibrates its approach to HCP, patient, consumer and carer engagement, it is fundamental that we redefine performance in healthcare.
Latest news
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UK Sepsis Trust named Communiqué charity of the year
Wins praise from the judges for its HCP engagement. The UK Sepsis Trust picked up the Charity, Patient or Professional Association of the Year at last week’s Comm uniqué Awards. ... The level of engagement from HCPs is absolutely fantastic and the
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La La Land? The myth of multichannel excellence
This has led companies to rebrand their digital teams as ‘MCM’, ‘Integrated MCM’ and ‘customer engagement’. ... Only 15% measure results across all channels, 12% measure HCP engagement and just 11% claim a good mix of qualitative and
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Two-thirds of HCPs access drug data online every week
The platform's upgrade came in response to user feedback and market research undertaken by the digital communications firm relayed in its 'Pharmaceutical Industry: HCP engagement' report.
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Things can only get better
Improve HCP engagement. Pharma may also need to work harder to bring HCPs more actively into the adherence discussion. ... Whilst not being flippant about serious conditions, we must understand that more fun equals more patient engagement, relevance and
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Engagement strategies
Being a small brand doesn't mean the HCP engagement strategy can't be progressive. ... Furthermore, being a small brand doesn't mean the HCP engagement strategy can't be progressive.
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Approximately 1 fully matching, plus 8 partially matching documents found.
Latest Intelligence
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Understanding HCPs to build a meaningful brand
So how does understanding online HCP behaviours help? The team at CREATION identified three insights-led recommendations for successful HCP engagement by pharmaceutical companies seeking to build a meaningful brand. ... 2. Add value to HCP Digital
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Six degrees of participation
It’s no surprise that patient engagement has become a hot issue right at the top of pharma. ... The HCP typically questions the robustness of the data and its relevance to local practice.
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Bridging pharma’s digital gap
We see digital playing a big role in making conversation exchanges between the life science industry and the HCP more frictionless.” But riding that digital disruption wave brings about another challenge ... We’ve seen multiple roles for the rep”,
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Simplifying HCP access to digital information
Initially, the group is focusing on two new standards to facilitate seamless digital engagement and simplify the HCP experience: identity management, and consent and communication preferences. ... This new standard will improve how life science companies
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Are we #winning?
Reputable experts who are influential in traditional activities remain centre stage; however, healthcare organisations are expanding their engagement strategies to explore the realm of digital influence. ... with the traditional outlets of medical
More from intelligence
Approximately 0 fully matching, plus 14 partially matching documents found.
Latest from PMHub
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Mixing up Focus Groups
Furthermore, sessions reveal the dynamics and ‘rules’ that characterise patient/HCP engagement which, when moderated well, generate uniquely illuminating insights. One example of this was seen when we moderated mixed
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Who says remote sales can't be personal?
It’s the personalised approach that gets results. . The key to successful HCP engagement, is sourcing exceptional sales professionals who have the competence to sell using all channels, and then furnishing ... these individuals with valuable
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Genetic counsellors: the new healthcare influencers?
Blue Latitude Health explores the relationship between physicians and genetic counsellors, and the impact this has on turning precision medicine into a reality for oncology patients. In April 2018, Medicare &Medicaid Services announced patients
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Access to this HCP intelligence will improve your sales delivery
To get the best results, HCP interactions should be driven by customer preferences - so who has access to this intelligence? ... With face-to-face access in decline, digital channels have breathed new life into HCP engagement.
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Lucid expands both UK and US operations with new hires
Before joining, I heard good things about the diverse projects, culture, HCP engagement and the instigation of positive behavioural change in practice.
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Approximately 14 fully matching, plus 21 partially matching documents found.
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