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HCP engagement

This page shows the latest HCP engagement news and features for those working in and with pharma, biotech and healthcare.

Pharma's first 'performance marketing' agency launched

Pharma's first 'performance marketing' agency launched

He added: "As the industry re-calibrates its approach to HCP, patient, consumer and carer engagement, it is fundamental that we redefine performance in healthcare.

Latest news

  • UK Sepsis Trust named Communiqué charity of the year UK Sepsis Trust named Communiqué charity of the year

    Wins praise from the judges for its HCP engagement. The UK Sepsis Trust picked up the Charity, Patient or Professional Association of the Year at last week’s Comm uniqué Awards. ... The level of engagement from HCPs is absolutely fantastic and the

  • La La Land? The myth of multichannel excellence La La Land? The myth of multichannel excellence

    This has led companies to rebrand their digital teams as ‘MCM’, ‘Integrated MCM’ and ‘customer engagement’. ... Only 15% measure results across all channels, 12% measure HCP engagement and just 11% claim a good mix of qualitative and

  • Two-thirds of HCPs access drug data online every week Two-thirds of HCPs access drug data online every week

    The platform's upgrade came in response to user feedback and market research undertaken by the digital communications firm relayed in its 'Pharmaceutical Industry: HCP engagement' report.

  • Things can only get better Things can only get better

    Improve HCP engagement. Pharma may also need to work harder to bring HCPs more actively into the adherence discussion. ... Whilst not being flippant about serious conditions, we must understand that more fun equals more patient engagement, relevance and

  • Engagement strategies Engagement strategies

    Being a small brand doesn't mean the HCP engagement strategy can't be progressive. ... Furthermore, being a small brand doesn't mean the HCP engagement strategy can't be progressive.

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Latest Intelligence

  • The power of high-value, highly relevant content to support clinical decisions The power of high-value, highly relevant content to support clinical decisions

    The gap is made credible because it is based on real HCP engagement – including Key Opinion Leaders and aggregate polling data from each of the two specialties targeted in this programme. ... Sandrine Veillet is Vice President of Global HCP Product

  • AI’s role in pharma marketing AI’s role in pharma marketing

    There are clear opportunities to increase the impact of customer engagement through personalised approaches. ... Using machine learning for persona development. Clearly, understanding preferences and behaviours at the individual HCP level is important

  • The social dilemma: is it time for pharma to join the party?

    Tapas Mukherjee. But is the industry’s emphasis on KOLs dictating – and perhaps even restricting – modern HCP engagement? ... Personalisation driving the future. The future of HCP engagement will ultimately depend on pharma harnessing the

  • Understanding HCPs to build a meaningful brand Understanding HCPs to build a meaningful brand

    So how does understanding online HCP behaviours help? The team at CREATION identified three insights-led recommendations for successful HCP engagement by pharmaceutical companies seeking to build a meaningful brand. ... 2. Add value to HCP Digital

  • Six degrees of participation Six degrees of participation

    It’s no surprise that patient engagement has become a hot issue right at the top of pharma. ... The HCP typically questions the robustness of the data and its relevance to local practice.

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Latest appointments

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Latest from PMHub

  • Lucid Group bolsters its senior client services team with two magical new hires

    With 15 years of Med Comms experience, David has a passion for exploring innovations in healthcare, especially developments that help improve the engagement and communication between pharma and the healthcare community. ... Sandra specialises in

  • Bedrock Group strengthens its senior team

    patient/HCP engagement.

  • Mixing up Focus Groups

    Furthermore, sessions reveal the dynamics and ‘rules’ that characterise patient/HCP engagement which, when moderated well, generate uniquely illuminating insights.  One example of this was seen when we moderated mixed

  • Who says remote sales can't be personal?

    It’s the personalised approach that gets results.  . The key to successful HCP engagement, is sourcing exceptional sales professionals who have the competence to sell using all channels, and then furnishing ... these individuals with valuable

  • Genetic counsellors: the new healthcare influencers?

    Blue Latitude Health explores the relationship between physicians and genetic counsellors, and the impact this has on turning precision medicine into a reality for oncology patients. In April 2018, Medicare &Medicaid Services  announced  patients

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