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HCP engagement

This page shows the latest HCP engagement news and features for those working in and with pharma, biotech and healthcare.

Ashfield launches ‘end-to-end’ cell and gene therapy commercialisation network

Ashfield launches ‘end-to-end’ cell and gene therapy commercialisation network

The network will provide guidance on commercialisation strategic support, early clinical development, distribution and logistics, market access and patient and HCP engagement and support.

Latest news

  • Pharma's first 'performance marketing' agency launched Pharma's first 'performance marketing' agency launched

    He added: "As the industry re-calibrates its approach to HCP, patient, consumer and carer engagement, it is fundamental that we redefine performance in healthcare.

  • UK Sepsis Trust named Communiqué charity of the year UK Sepsis Trust named Communiqué charity of the year

    Wins praise from the judges for its HCP engagement. The UK Sepsis Trust picked up the Charity, Patient or Professional Association of the Year at last week’s Comm uniqué Awards. ... The level of engagement from HCPs is absolutely fantastic and the

  • La La Land? The myth of multichannel excellence La La Land? The myth of multichannel excellence

    This has led companies to rebrand their digital teams as ‘MCM’, ‘Integrated MCM’ and ‘customer engagement’. ... Only 15% measure results across all channels, 12% measure HCP engagement and just 11% claim a good mix of qualitative and

  • Two-thirds of HCPs access drug data online every week Two-thirds of HCPs access drug data online every week

    The platform's upgrade came in response to user feedback and market research undertaken by the digital communications firm relayed in its 'Pharmaceutical Industry: HCP engagement' report.

  • Things can only get better Things can only get better

    Improve HCP engagement. Pharma may also need to work harder to bring HCPs more actively into the adherence discussion. ... Whilst not being flippant about serious conditions, we must understand that more fun equals more patient engagement, relevance and

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Latest from PMHub

  • The key to psoriasis innovation? Dispelling the shadow of the JAK inhibitor

    Powerful therapies that can improve skin clarity dominate the psoriasis landscape, so why are most patients stuck in a cycle of ineffective topicals? Fishawack Health explores the market and reveals how life science companies can cut through the

  • Stick or twist? The future of HCP engagement Stick or twist? The future of HCP engagement

    The Covid-19 pandemic forced companies to be more agile and rethink their value offering when engaging with HCPs, but what does the future of HCP engagement look like? ... To gain some initial insight on the topic, we polled our LinkedIn followers to ask

  • [CASE STUDIES] Delivering remote access to congress, symposia and enduring materials [CASE STUDIES] Delivering remote access to congress, symposia and enduring materials

    Healthcare professional (HCP) engagement may have become more challenging for pharmaceutical companies in 2020, but the move to remote conferencing closed a pre- existing gap in industry supply versus HCP demand. ... How insightful is it to compare

  • Intelligenic Health

    Intelligenic Health catalyses HCP engagement with scientific and proprietary content, generates unique data and surfaces valuable insights. ... Intelligenic- Powering scientific engagement for Medical Affairs and Commercial functions. Company Details.

  • 2020 - a year to remember or forget?

    Our brand and communication strategies have quickly shifted to a more holistic view of customer engagement. ... and personalise this social engagement?’ How can we help make patient and HCP voices heard, to help create awareness and how can we use this

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