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HCPs

This page shows the latest HCPs news and features for those working in and with pharma, biotech and healthcare.

Sales Accelerant re-brands as The Healthcare Partnership

Sales Accelerant re-brands as The Healthcare Partnership

Delivering Salesforce effectiveness consultancy and marketing expertise, The Healthcare Partnership (HCP) supports the pharmaceutical industry with brand implementation deliveries. ... We aim to be an integral part of the brand team, hence why HCPs

Latest news

  • GSK to reverse ‘no KOL’ policy, admitting it has hit marketing GSK to reverse ‘no KOL’ policy, admitting it has hit marketing

    The effect of this has been that our educational programmes have not been as widely available, or seen as compelling to HCPs, compared to other company programmes.". ... period in which HCPs have the greatest need to know about new products.

  • Gilead and ViiV among winners at PM Society Digital Awards Gilead and ViiV among winners at PM Society Digital Awards

    HCP education &support. emotive. ART Perspectives. Patient programmes. 90TEN My journey: Flight HIV101. ... Big Pink HCP education side effects App. Innovation: Creativity. DDB Remedy IFOS Hologram.

  • Pharma Times Sales Awards entry deadline approaching soon Pharma Times Sales Awards entry deadline approaching soon

    Luci Sargood, PharmaTimes business manager and competition lead, said: “Highlighting the real difference that individual sales people can deliver to both patients and HCP’s, this competition offers a crucial opportunity ... The initial evaluation

  • Healthcare Comms news Healthcare Comms news

    I truly believe that an agency must evolve with the relevant needs of patients and HCPs to provide the best service and experience to our clients.”.

  • Huntsworth buys Giant Creative Strategy Huntsworth buys Giant Creative Strategy

    Evoke has built our offering to accommodate this market shift and the addition of Giant adds an even more robust and differentiated HCP marketing offering to the group, as well as

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Latest Intelligence

  • Three steps forward, four steps back Three steps forward, four steps back

    This technology not only helps people with asthma take more control over their care, it also keeps healthcare professionals (HCPs) in touch with their patients in- between appointments. ... And, assuming that the HCPs can act on the data and proactively

  • Five things you didn't realise you already know about influencer marketing Five things you didn't realise you already know about influencer marketing

    From befriending journalists to speaking with healthcare professionals (HCPs) and connecting with patients, we adapt our communication to different people on a daily basis.

  • Nudge-nudge, think-think Nudge-nudge, think-think

    There’s even NICE Guidance to help public health professionals and HCPs change people’s behaviours. ... Guidelines recommend that diabetes patients abstain from fasting during Ramadan. However, many choose to proceed to fast without seeking support

  • Lonely planet: why there is dwindling value in pharma travelling alone Lonely planet: why there is dwindling value in pharma travelling alone

    For example, the European Medicines Agency has established a framework to develop its interactions with the academic community, aiming to leverage its experience of working with stakeholder associations, patients, HCPs and

  • Pharma social media Pharma social media

    Indeed, it provides a great deal of opportunities for targeting relevant audiences such as healthcare professionals (HCPs), patients and carers across different age groups and demographics.

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