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HCPs

This page shows the latest HCPs news and features for those working in and with pharma, biotech and healthcare.

Pharma Times Sales Awards entry deadline approaching soon

Pharma Times Sales Awards entry deadline approaching soon

Luci Sargood, PharmaTimes business manager and competition lead, said: “Highlighting the real difference that individual sales people can deliver to both patients and HCP’s, this competition offers a crucial opportunity ... The initial evaluation

Latest news

  • Healthcare Comms news Healthcare Comms news

    I truly believe that an agency must evolve with the relevant needs of patients and HCPs to provide the best service and experience to our clients.”.

  • Huntsworth buys Giant Creative Strategy Huntsworth buys Giant Creative Strategy

    Evoke has built our offering to accommodate this market shift and the addition of Giant adds an even more robust and differentiated HCP marketing offering to the group, as well as

  • Communiqué: big wins for obesity and sugar tax campaigners Communiqué: big wins for obesity and sugar tax campaigners

    The multichannel campaign aimed to better educate the Multiple Sclerosis (MS) community about brain health, which they claim is a subject that’s “painfully absent”from patient and HCP conversations.

  • ABPI blames doctor payment disclosure dip on GDPR ABPI blames doctor payment disclosure dip on GDPR

    The ABPI has been publishing HCP payment data since 2015 under its Disclosure UK initiative in the interests of making sure that the relationships between pharma companies and doctors, nurses, pharmacists ... Until 2017, the trend was for an increase in

  • Chiesi targets patient adherence via mobile app Chiesi targets patient adherence via mobile app

    Patients using Chiesi’s app will be able to review their inhaler technique and can share this during their consultations with their HCPs. ... With this in mind, we have designed an app which aims to support HCPs with patients inhaler technique training.

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Latest Intelligence

  • Cannes Lions Healthcare Agency of the Year – championing change and demanding more… Cannes Lions Healthcare Agency of the Year – championing change and demanding more…

    demand more. Every year, we see tens of thousands of healthcare professionals (HCPs) retire to be replaced with a new breed of digital natives. ... Our job is to transform HCPs into innovators, so they are the rule vs the exception.

  • Insights from Cannes Lions Health Festival 2018 Insights from Cannes Lions Health Festival 2018

    Not your typical HCP film. Shot in 1:235 cinema formatting, with a tense and atmospheric style, it follows an elderly man who talks about an attack he had in the

  • Trust me, I’m from pharma Trust me, I’m from pharma

    There have, however, been incremental steps. “We’re beginning to see pharma companies work closely with providers to develop ‘above brand’programmes that help HCPs manage specific patient pathways.

  • Cutting through the noise

    Healthcare professionals (HCPs) are currently presented with an overwhelming array of sources of information and changes in best practice.Medical education programmes must compete to stand out, not only by promising ... Show a commitment to supporting

  • Indefinable, incomparable and enduring: the value of creativity Indefinable, incomparable and enduring: the value of creativity

    Pharma has recognised that many HCPs are now digital natives, so they’re engaging them online and having authentic conversations that use ‘human’rather than ‘technical’language. ... The best creative campaigns are those that take a brilliant

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