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HCPs

This page shows the latest HCPs news and features for those working in and with pharma, biotech and healthcare.

World Castleman Disease Day

World Castleman Disease Day

Prior to 2014, treatment options for patients with iMCD were limited to chemotherapies and corticosteroids, and there were no treatment guidelines in place, making it challenging for HCPs to determine the ... EUSA Pharma are a sponsor of ACCELERATE, the

Latest news

  • Current and future trends for developing digital medical communications Current and future trends for developing digital medical communications

    audiences, whether they are HCPs or patients, can fully utilise these products to help them prevent and manage illnesses and health risks. ... 4. Alignment and efficiency. We are acutely aware that beyond HCPs, pharma clients themselves are an audience.

  • No patient left behind No patient left behind

    Supporting HCPs too. As healthcare communicators, it’s important that we don’t focus purely on the patient but also consider how we include the healthcare professional. ... Helping HCPs navigate a condition they may only come into contact with a

  • Havas Lynx Group and VCCP Health win big at PM Society Awards Havas Lynx Group and VCCP Health win big at PM Society Awards

    Craft Award for Film &Animation (HCPs): VCCP Health for Edwards Lifesciences. ... Craft Award for Disease Awareness (HCPs): Syneos Health Communications for Immunocore.

  • The digital shift in pharma marketing The digital shift in pharma marketing

    Efficiencies had to be built in to respond to HCP needs in a faster and better way. ... Millennial HCPs with smart devices are adding a new dimension to the channel mix utilised by pharma companies.

  • Pharma’s race to digital Pharma’s race to digital

    No wonder then that pharmaceutical companies are keen to leverage digital health as a competitive advantage and as a means to get closer to both patients and healthcare professionals (HCPs). ... For example, digital platforms offer the opportunity to

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Branding Science

We are Branding Science Partners in thinking which inspires change in healthcare Branding Science are an award-winning global pharmaceutical market...

Latest intelligence

InSite Mapping™ - a Novel Tool for Insight-gathering and Patient Journey Mapping
Learn how a client engaged 18 rheumatologist advisors over 6 months to create a patient journey map for SLE....
Alone we can do so little, together we can do so much
Collaboration is at the heart of successful patient engagement and effective healthcare provision. But in such a complex, nuanced network, true collaborations are rare. So how can we, as an...
7 important considerations for creating an inclusive clinical trial website
You might have noticed that all of us here at COUCH Health are big advocates for taking action to improve diversity and inclusion in the world of clinical research. ‘Taking...

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