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HCPs

This page shows the latest HCPs news and features for those working in and with pharma, biotech and healthcare.

The Chronicles of Pharma: a creative review of pharma’s journey to omnichannel

The Chronicles of Pharma: a creative review of pharma’s journey to omnichannel

For example, access to HCPs has been declining for years in the US, but clinicians still want and need information. ... Today, pharma wants to put the patient at the centre – but strategies are largely shaped by internal stakeholders and HCPs.

Latest news

  • WebMD acquires UK-based healthcare publisher MGP WebMD acquires UK-based healthcare publisher MGP

    In a statement, WebMD said that the acquisition will combine the ‘core competencies’ of MGP with its flagship global brand for healthcare professionals (HCPs) – Medscape.

  • Italy accelerates the path towards digital therapeutics implementation Italy accelerates the path towards digital therapeutics implementation

    changes. Among the first to act were the University of Rome Unitelma Sapienza, which has already begun designing university training courses for expert patients, general practitioners and other categories of HCPs,

  • World Castleman Disease Day World Castleman Disease Day

    Prior to 2014, treatment options for patients with iMCD were limited to chemotherapies and corticosteroids, and there were no treatment guidelines in place, making it challenging for HCPs to determine the ... EUSA Pharma are a sponsor of ACCELERATE, the

  • Current and future trends for developing digital medical communications Current and future trends for developing digital medical communications

    audiences, whether they are HCPs or patients, can fully utilise these products to help them prevent and manage illnesses and health risks. ... 4. Alignment and efficiency. We are acutely aware that beyond HCPs, pharma clients themselves are an audience.

  • No patient left behind No patient left behind

    Supporting HCPs too. As healthcare communicators, it’s important that we don’t focus purely on the patient but also consider how we include the healthcare professional. ... Helping HCPs navigate a condition they may only come into contact with a

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