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HCPs

This page shows the latest HCPs news and features for those working in and with pharma, biotech and healthcare.

World Castleman Disease Day

World Castleman Disease Day

Prior to 2014, treatment options for patients with iMCD were limited to chemotherapies and corticosteroids, and there were no treatment guidelines in place, making it challenging for HCPs to determine the ... EUSA Pharma are a sponsor of ACCELERATE, the

Latest news

  • Current and future trends for developing digital medical communications Current and future trends for developing digital medical communications

    audiences, whether they are HCPs or patients, can fully utilise these products to help them prevent and manage illnesses and health risks. ... 4. Alignment and efficiency. We are acutely aware that beyond HCPs, pharma clients themselves are an audience.

  • No patient left behind No patient left behind

    Supporting HCPs too. As healthcare communicators, it’s important that we don’t focus purely on the patient but also consider how we include the healthcare professional. ... Helping HCPs navigate a condition they may only come into contact with a

  • Havas Lynx Group and VCCP Health win big at PM Society Awards Havas Lynx Group and VCCP Health win big at PM Society Awards

    Craft Award for Film &Animation (HCPs): VCCP Health for Edwards Lifesciences. ... Craft Award for Disease Awareness (HCPs): Syneos Health Communications for Immunocore.

  • The digital shift in pharma marketing The digital shift in pharma marketing

    Efficiencies had to be built in to respond to HCP needs in a faster and better way. ... Millennial HCPs with smart devices are adding a new dimension to the channel mix utilised by pharma companies.

  • Pharma’s race to digital Pharma’s race to digital

    No wonder then that pharmaceutical companies are keen to leverage digital health as a competitive advantage and as a means to get closer to both patients and healthcare professionals (HCPs). ... For example, digital platforms offer the opportunity to

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PMEA Awards 2020

COVID-19 Updates and Daily News

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Merrill Brink International

Merrill Brink International is a leading provider of life sciences, legal, financial, manufacturing and corporate language solutions for global companies....

Latest intelligence

2020 - a year to remember or forget?
2020 and the Covid pandemic brought immense challenges, and the need for change felt like it happened overnight. What have we learned and what does the future of agency working...
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The search for effective drug treatments for COVID-19
PME talks to Julian Cole, Senior Director, Medical Affairs at Gilead Sciences...
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AstraZeneca’s focus on diagnosing and managing chronic kidney disease
People living with chronic kidney disease are in urgent need of new and improved approaches to diagnosis and care...

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