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- PMLiVE

Health Agency

Why are we still talking about multichannel?

Interview with Sebastian Kölsch, Chief Solutions Officer at Anthill.

Anthill Agency

- PMLiVE

A balanced multichannel communications process

Uncover the customer experience and reflect it in your strategy

How to jump-start your multichannel strategy

A strong vision, well-communicated strategy and clear leadership are all key

How to nail pre-launch positioning in Pharma

Head of Commercial Matt Bolton lays out three key points for getting your pre-launch positioning right in Pharma and healthcare.

Blue Latitude Health

How do you solve a problem like non-adherence? Part 2

Following her previous piece on patient medical non-adherence, Head of Customer Experience Elisa del Galdo takes a look at the different patient personas that emerge during the diagnosis and treatment...

Blue Latitude Health

How to design patient services with social media within the ABPI code guidelines

In this blog, Senior Consultant Craig Moore, from the Blue Latitude Strategy team, discusses the application of the ABPI Code, including incorporating social media into digital patient services.

Blue Latitude Health

Evolution of the wearable tech revolution

Stuart Goodman delves into the world of wearables, further analysing what role they play in pharma’s future.

Blue Latitude Health

- PMLiVE

Not all data is created equal

Aurélie Pols from Mind Your Privacy has written this guest blog post on data privacy and security, and specifically the risks of HIPAA or PII non-compliance, in both the USA...

Blue Latitude Health

- PMLiVE

Nurturing change in pharma marketing

Multichannel pharma marketing could be ready to hatch

Top 7 Trends in Pharma Marketing for 2015

Toward the end of 2014 the Blue Latitude team gathered together for breakfast in the boardroom to discuss how pharma marketing will change in the year ahead and what trends...

Blue Latitude Health

How to prepare and execute a multichannel campaign

You may be familiar with digital marketing, however Multichannel Marketing is quite different.

Blue Latitude Health

- PMLiVE

Boehringer Ingelheim promotes Debraj Dasgupta

He will lead on its global marketing and sales platforms

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