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Health Behaviour Change

This page shows the latest Health Behaviour Change news and features for those working in and with pharma, biotech and healthcare.

Innovating patient care

Innovating patient care

Voice pattern recognition, face recognition and artificial intelligence will allow the likes of Amazon Echo and your video GP to detect a change in your health early enough to intervene with ... On the back of this, we have just launched a new weight

Latest news

  • Behaviour change that inspires healthy decisions Behaviour change that inspires healthy decisions

    Talk of behaviour change is rife at the moment, and nowhere is this more pertinent than in health. " /. ... Behaviour change that inspires healthy decisions. Push. Nudge. Carrot. Stick. Talk of behaviour change is rife at the moment, and nowhere is this

  • Making a list and checking it twice… Making a list and checking it twice…

    Making a list and checking it twice…. The promise of mobile health lies not in recording information but in promoting behaviour change. ... Hang on tight. The promise of mobile health lies not in recording information but in promoting behaviour change.

  • Health apps won't change behaviour, says professor Health apps won't change behaviour, says professor

    Health apps won't change behaviour, says professor. New op-ed argues that many applications have not been tested or approved by a regulator. ... New health applications for smartphones can be useful tools - but their use and outcomes are not guarantors

  • Ogilvy CommonHealth releases pharmacy report Ogilvy CommonHealth releases pharmacy report

    As the healthcare professional that is often closest to the public, their recommendations and advice have the power to truly change health behavior on a daily basis. “ ... Ogilvy CommonHealth Worldwide is the health behaviour change specialist of

  • Delivering 'beyond the pill' Delivering 'beyond the pill'

    To have real behaviour change you need to understand three basic things about your patient:. ... Correctly adhering to a medication (or indeed any health-based lifestyle change) is an intentional behaviour.

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Latest Intelligence

  • If a nudge doesn’t last forever, how do we ensure sustained behaviour change? If a nudge doesn’t last forever, how do we ensure sustained behaviour change?

    If a nudge doesn’ t last forever, how do we ensure sustained behaviour change? ... In order to achieve sustained behaviour change in relation to most health-related behaviour (adherence, weight loss, exercise, smoking cessation, clinical

  • Why we do it Why we do it

    When Lucid wanted to understand how to change behaviour, it built health psychology capability. ... To do this, we research health economics literature to understand the required clinical interventions, we visit clinics to understand how to practically

  • Behaviour Change Behaviour Change

    Behaviour Change. Investigating the science behind behaviour change. Behaviour change is increasingly recognised as central to human well-being, social cohesion and sustainability. ... Its application has mainly been in health behaviour change but has

  • Making digital health personal Making digital health personal

    Behaviour change is still a complex phenomenon and digital health solutions have to work hard if they are going to deliver the desired outcomes. ... These insights were then leveraged to personalise the content of the digital health intervention, ie

  • Why health psychology is the answer to tackling adherence Why health psychology is the answer to tackling adherence

    Here Clare Moloney, Clinical Strategy Director at Atlantis Healthcare, discusses the topic of adherence and why pharma must look to health psychology to encourage behaviour change. ... At Atlantis Healthcare we work with a number of pharmaceutical

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Latest from PMHub

  • PEGASUS OPENS THE HEALTHCARE INSIGHTS STAGE AT CANNES LIONS

    organisations and academics can work better together to use behaviour change science to solve real world health challenges. ... ensure its integrated programmes have impact with audiences and drive behaviour change in health.

  • How to design digital health behaviour change initiatives

    How to design digital health behaviour change initiatives. Effecting digital health behaviour change is a challenging arena for pharma. ... For pharma, effecting digital health behaviour change can be a double-edged sword.

  • How health behaviours and clinical outcomes are related

    Patient activation is a term that describes a concept concerning health behaviour, and is used to determine how likely a patient is to engage actively in their health care. ... Patient activation differs from other concepts. Other concepts around

  • How to measure health behaviour change programmes

    How to measure health behaviour change programmes. Creating health intervention programmes based on outcomes rather than processes provides new ways of measuring health behaviour change. ... Many of the methods in use today for measuring health behaviour

  • Where is health behaviour change heading?

    If they hear us properly, they are infinitely more likely to undertake health behaviour change and, therefore, adhere to treatments. ... Health behaviour change is the essential ingredient in greater adherence, but – fortunately – it is not the sole

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Developing advocacy in the pharmaceutical industry.
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Many people in the pharma industry still aren’t following the rules set out by the GDPR when it comes to running events and attending tradeshows. But with eye-watering fines for...
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The modern approach to B2B sales is data-driven, and enabled by digital tools....

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