This page shows the latest Health Behaviour Change news and features for those working in and with pharma, biotech and healthcare.
In today’s behavioural sciences-driven world, the prevailing thought is that by ‘nudging’ people to change their behaviour, we can get them to improve their own health. . ... But what might be infinitely more important and insightful is that by
Voice pattern recognition, face recognition and artificial intelligence will allow the likes of Amazon Echo and your video GP to detect a change in your health early enough to intervene with ... On the back of this, we have just launched a new weight
Push. Nudge. Carrot. Stick. Talk of behaviour change is rife at the moment, and nowhere is this more pertinent than in health. . ... The Behaviour Change Wheel itself was developed from 19 frameworks of behaviour change identified in a systematic
The promise of mobile health lies not in recording information but in promoting behaviour change. ... Hang on tight. The promise of mobile health lies not in recording information but in promoting behaviour change.
New health applications for smartphones can be useful tools - but their use and outcomes are not guarantors of healthier behaviour, according to a new report in The BMJ. . ... But despite no evidence of harm, there still may be drawbacks of using health
As the healthcare professional that is often closest to the public, their recommendations and advice have the power to truly change health behavior on a daily basis. ... Ogilvy CommonHealth Worldwide is the health behaviour change specialist of Ogilvy
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Researchers have made significant efforts to understand the relationship between digital technologies and behaviour change across many disciplines including health. ... Access to these is facilitated through:. Discovery – intuitive search, navigation
The paper urges a greater focus on ‘behaviour change maintenance’ and the increased development of interventions that promote ‘sustained change’ in health behaviours. ... Behaviour change doesn’t happen in isolation,” said Houda Kamoun Follot,
In health communications, there are a number of fundamentals we need to better focus on in order to encourage and motivate stakeholders through their personal, positive behaviour change journeys. ... Communications can be a central driver of significant
This helps ensure that key campaign messages land and there’s a stronger possibility of achieving behaviour change. ... 5. Keep it compliant. The health and pharmaceutical sector has its fair share of regulations.
In each case, the first steps involve understanding the target audience and what it is about their behaviour or views the campaign wants to change. ... If a campaign causes healthcare professionals or patients to change their behaviour, it could improve
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PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has named Lucid Group’s pioneering behaviour-change methodology, Advance Outcomes. ... The approach was developed
Over the course of the pandemic so far, it is clear that there has been a change in health-seeking behaviour. ... It is unknown if, and for how long, this change in behaviour will continue and how much of an impact this will have on the diagnosis and
With skills in strategy, digital, crisis management, public affairs, behaviour change and transformation, these new team members join us at the perfect time as we work to enable our clients to ... His impressive healthcare credentials include directing
Lucid Group were the first to incorporate health psychology and behaviour change principles into education. ... It was also the first to demonstrate healthcare professional behaviour change and its impact on patient outcomes.
We are a specialist agency, creating powerful health and behaviour change content, campaigns and programmes. ... Since 2001 our researchers, writers, medical and behavioural experts have been on a mission to inform and inspire people around the world,
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HME are an innovative and technology enabled agency offering our clients over 35+ years of knowledge and expertise in delivering...