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Health Behaviour Change

This page shows the latest Health Behaviour Change news and features for those working in and with pharma, biotech and healthcare.

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Externalities

In today’s behavioural sciences-driven world, the prevailing thought is that by ‘nudging’ people to change their behaviour, we can get them to improve their own health. . ... But what might be infinitely more important and insightful is that by

Latest news

  • Innovating patient care Innovating patient care

    Voice pattern recognition, face recognition and artificial intelligence will allow the likes of Amazon Echo and your video GP to detect a change in your health early enough to intervene with ... On the back of this, we have just launched a new weight

  • Behaviour change that inspires healthy decisions Behaviour change that inspires healthy decisions

    Push. Nudge. Carrot. Stick. Talk of behaviour change is rife at the moment, and nowhere is this more pertinent than in health.  . ... The Behaviour Change Wheel itself was developed from 19 frameworks of behaviour change identified in a systematic

  • Making a list and checking it twice… Making a list and checking it twice…

    The promise of mobile health lies not in recording information but in promoting behaviour change. ... Hang on tight. The promise of mobile health lies not in recording information but in promoting behaviour change.

  • Health apps won't change behaviour, says professor Health apps won't change behaviour, says professor

    New health applications for smartphones can be useful tools - but their use and outcomes are not guarantors of healthier behaviour, according to a new report in The BMJ. . ... But despite no evidence of harm, there still may be drawbacks of using health

  • Ogilvy CommonHealth releases pharmacy report Ogilvy CommonHealth releases pharmacy report

    As the healthcare professional that is often closest to the public, their recommendations and advice have the power to truly change health behavior on a daily basis. ... Ogilvy CommonHealth Worldwide is the health behaviour change specialist of Ogilvy

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Latest Intelligence

  • Breaking free Breaking free

    The paper urges a greater focus on ‘behaviour change maintenance’ and the increased development of interventions that promote ‘sustained change’ in health behaviours. ... Behaviour change doesn’t happen in isolation,” said Houda Kamoun Follot,

  • The power of behaviour change lies in the basics The power of behaviour change lies in the basics

    In health communications, there are a number of fundamentals we need to better focus on in order to encourage and motivate stakeholders through their personal, positive behaviour change journeys. ... Communications can be a central driver of significant

  • Five things you didn't realise you already know about influencer marketing Five things you didn't realise you already know about influencer marketing

    This helps ensure that key campaign messages land and there’s a stronger possibility of achieving behaviour change. ... 5. Keep it compliant. The health and pharmaceutical sector has its fair share of regulations.

  • Redefining communications excellence Redefining communications excellence

    In each case, the first steps involve understanding the target audience and what it is about their behaviour or views the campaign wants to change. ... If a campaign causes healthcare professionals or patients to change their behaviour, it could improve

  • How behavioural design is transforming the role and impact of life sciences in healthcare How behavioural design is transforming the role and impact of life sciences in healthcare

    However, research has shown that when it comes to human behaviour, we often act instinctively and irrationally. ... This will force life sciences companies to support patients with behaviour change in order to improve health outcomes in a real-world

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