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Health Behaviour Change

This page shows the latest Health Behaviour Change news and features for those working in and with pharma, biotech and healthcare.

Externalities

Externalities

In today’s behavioural sciences-driven world, the prevailing thought is that by ‘nudging’ people to change their behaviour, we can get them to improve their own health. . ... But what might be infinitely more important and insightful is that by

Latest news

  • Innovating patient care Innovating patient care

    Voice pattern recognition, face recognition and artificial intelligence will allow the likes of Amazon Echo and your video GP to detect a change in your health early enough to intervene with ... On the back of this, we have just launched a new weight

  • Behaviour change that inspires healthy decisions Behaviour change that inspires healthy decisions

    Push. Nudge. Carrot. Stick. Talk of behaviour change is rife at the moment, and nowhere is this more pertinent than in health.  . ... The Behaviour Change Wheel itself was developed from 19 frameworks of behaviour change identified in a systematic

  • Making a list and checking it twice… Making a list and checking it twice…

    The promise of mobile health lies not in recording information but in promoting behaviour change. ... Hang on tight. The promise of mobile health lies not in recording information but in promoting behaviour change.

  • Health apps won't change behaviour, says professor Health apps won't change behaviour, says professor

    New health applications for smartphones can be useful tools - but their use and outcomes are not guarantors of healthier behaviour, according to a new report in The BMJ. . ... But despite no evidence of harm, there still may be drawbacks of using health

  • Ogilvy CommonHealth releases pharmacy report Ogilvy CommonHealth releases pharmacy report

    As the healthcare professional that is often closest to the public, their recommendations and advice have the power to truly change health behavior on a daily basis. ... Ogilvy CommonHealth Worldwide is the health behaviour change specialist of Ogilvy

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Latest Intelligence

  • Persuasive technology: designing behaviour change initiatives for digital

    Researchers have made significant efforts to understand the relationship between digital technologies and behaviour change across many disciplines including health. ... Access to these is facilitated through:. Discovery – intuitive search, navigation

  • Breaking free Breaking free

    The paper urges a greater focus on ‘behaviour change maintenance’ and the increased development of interventions that promote ‘sustained change’ in health behaviours. ... Behaviour change doesn’t happen in isolation,” said Houda Kamoun Follot,

  • The power of behaviour change lies in the basics The power of behaviour change lies in the basics

    In health communications, there are a number of fundamentals we need to better focus on in order to encourage and motivate stakeholders through their personal, positive behaviour change journeys. ... Communications can be a central driver of significant

  • Five things you didn't realise you already know about influencer marketing Five things you didn't realise you already know about influencer marketing

    This helps ensure that key campaign messages land and there’s a stronger possibility of achieving behaviour change. ... 5. Keep it compliant. The health and pharmaceutical sector has its fair share of regulations.

  • Redefining communications excellence Redefining communications excellence

    In each case, the first steps involve understanding the target audience and what it is about their behaviour or views the campaign wants to change. ... If a campaign causes healthcare professionals or patients to change their behaviour, it could improve

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Approximately 1 fully matching, plus 13 partially matching documents found.

Latest from PMHub

  • Advance Outcomes named of the most innovative strategies of 2020 by PM360

    PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has named Lucid Group’s pioneering behaviour-change methodology, Advance Outcomes. ... The approach was developed

  • The impact of COVID-19 on cancer care

    Over the course of the pandemic so far, it is clear that there has been a change in health-seeking behaviour. ... It is unknown if, and for how long, this change in behaviour will continue and how much of an impact this will have on the diagnosis and

  • Our latest additions Our latest additions

    With skills in strategy, digital, crisis management, public affairs, behaviour change and transformation, these new team members join us at the perfect time as we work to enable our clients to ... His impressive healthcare credentials include directing

  • HealthCare21 experience the Lucid magic at its Engagement Day

    Lucid Group were the first to incorporate health psychology and behaviour change principles into education. ... It was also the first to demonstrate healthcare professional behaviour change and its impact on patient outcomes.

  • Thrive Agency

    We are a specialist agency, creating powerful health and behaviour change content, campaigns and programmes. ... Since 2001 our researchers, writers, medical and behavioural experts have been on a mission to inform and inspire people around the world,

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Approximately 1 fully matching, plus 13 partially matching documents found.

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The recent development of several COVID-19 vaccines has placed medical research firmly in the spotlight, highlighting public confusion and misinformation about clinical trials. Patient advocate, Trishna Bharadia reveals what the...
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Generating data for drug launches is a challenging process. In rare diseases, with small patient populations and high unmet need, evidence generation is even more complex. Consultant Sarah Poole and...
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We all know that finding and treating cancer early saves lives. During the COVID-19 pandemic, oncology treatments paused while cancer continued to spread. So, what has been the impact of...

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