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Health Behaviour Change

This page shows the latest Health Behaviour Change news and features for those working in and with pharma, biotech and healthcare.

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In today’s behavioural sciences-driven world, the prevailing thought is that by ‘nudging’ people to change their behaviour, we can get them to improve their own health. . ... But what might be infinitely more important and insightful is that by

Latest news

Innovating patient care

Voice pattern recognition, face recognition and artificial intelligence will allow the likes of Amazon Echo and your video GP to detect a change in your health early enough to intervene with ... On the back of this, we have just launched a new weight
Behaviour change that inspires healthy decisions

Push. Nudge. Carrot. Stick. Talk of behaviour change is rife at the moment, and nowhere is this more pertinent than in health. . ... The Behaviour Change Wheel itself was developed from 19 frameworks of behaviour change identified in a systematic
Making a list and checking it twice…

The promise of mobile health lies not in recording information but in promoting behaviour change. ... Hang on tight. The promise of mobile health lies not in recording information but in promoting behaviour change.
Health apps won't change behaviour, says professor

New health applications for smartphones can be useful tools - but their use and outcomes are not guarantors of healthier behaviour, according to a new report in The BMJ. . ... But despite no evidence of harm, there still may be drawbacks of using health
Ogilvy CommonHealth releases pharmacy report

As the healthcare professional that is often closest to the public, their recommendations and advice have the power to truly change health behavior on a daily basis. ... Ogilvy CommonHealth Worldwide is the health behaviour change specialist of Ogilvy

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Latest Intelligence

Persuasive technology: designing behaviour change initiatives for digital

Researchers have made significant efforts to understand the relationship between digital technologies and behaviour change across many disciplines including health. ... Access to these is facilitated through:. Discovery – intuitive search, navigation
Breaking free

The paper urges a greater focus on ‘behaviour change maintenance’ and the increased development of interventions that promote ‘sustained change’ in health behaviours. ... Behaviour change doesn’t happen in isolation,” said Houda Kamoun Follot,
The power of behaviour change lies in the basics

In health communications, there are a number of fundamentals we need to better focus on in order to encourage and motivate stakeholders through their personal, positive behaviour change journeys. ... Communications can be a central driver of significant
Five things you didn't realise you already know about influencer marketing

This helps ensure that key campaign messages land and there’s a stronger possibility of achieving behaviour change. ... 5. Keep it compliant. The health and pharmaceutical sector has its fair share of regulations.
Redefining communications excellence

In each case, the first steps involve understanding the target audience and what it is about their behaviour or views the campaign wants to change. ... If a campaign causes healthcare professionals or patients to change their behaviour, it could improve

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Latest from PMHub

HealthCare21 experience the Lucid magic at its Engagement Day

Lucid Group were the first to incorporate health psychology and behaviour change principles into education. ... It was also the first to demonstrate healthcare professional behaviour change and its impact on patient outcomes.
Thrive Agency

We are a specialist agency, creating powerful health and behaviour change content, campaigns and programmes. ... Since 2001 our researchers, writers, medical and behavioural experts have been on a mission to inform and inspire people around the world,
PEGASUS OPENS THE HEALTHCARE INSIGHTS STAGE AT CANNES LIONS

based framework to identify current behaviour barriers and diagnose the creative interventions that will ensure its integrated programmes have impact with audiences and drive behaviour change in health. ... Stuart Hehir continues, “More than any sector,
Eleven Magical Years for Lucid Group

They were the first to incorporate health psychology and behaviour change principles into education. ... They were the first to demonstrate HCP behaviour change. They were the first to measure the impact of programmes on patient outcomes. .
Over two thirds of UK residents don’t believe that the state will be able to provide for their healthcare needs in later life

to engage with them to help support positive behaviour change. ... Tim Bird continues: “Supporting positive health and lifestyle behaviour change can only be done through deep understanding of the needs of consumers today and tomorrow.

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Approximately 1 fully matching, plus 13 partially matching documents found.

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