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Health Behaviour Change

This page shows the latest Health Behaviour Change news and features for those working in and with pharma, biotech and healthcare.

Making social sexy

Making social sexy

But does it actually drive behaviour change – especially when it comes to health decisions? ... There’s still a shortage of high-quality evidence for health behaviour change as the result of social media marketing.

Latest news

  • Externalities Externalities

    In today’s behavioural sciences-driven world, the prevailing thought is that by ‘nudging’ people to change their behaviour, we can get them to improve their own health. . ... But what might be infinitely more important and insightful is that by

  • Innovating patient care Innovating patient care

    Voice pattern recognition, face recognition and artificial intelligence will allow the likes of Amazon Echo and your video GP to detect a change in your health early enough to intervene with ... On the back of this, we have just launched a new weight

  • Behaviour change that inspires healthy decisions Behaviour change that inspires healthy decisions

    Push. Nudge. Carrot. Stick. Talk of behaviour change is rife at the moment, and nowhere is this more pertinent than in health.  . ... The Behaviour Change Wheel itself was developed from 19 frameworks of behaviour change identified in a systematic

  • Making a list and checking it twice… Making a list and checking it twice…

    The promise of mobile health lies not in recording information but in promoting behaviour change. ... Hang on tight. The promise of mobile health lies not in recording information but in promoting behaviour change.

  • Health apps won't change behaviour, says professor Health apps won't change behaviour, says professor

    New health applications for smartphones can be useful tools - but their use and outcomes are not guarantors of healthier behaviour, according to a new report in The BMJ. . ... But despite no evidence of harm, there still may be drawbacks of using health

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Latest Intelligence

  • Persuasive technology: designing behaviour change initiatives for digital

    Researchers have made significant efforts to understand the relationship between digital technologies and behaviour change across many disciplines including health. ... Access to these is facilitated through:. Discovery – intuitive search, navigation

  • Breaking free Breaking free

    The paper urges a greater focus on ‘behaviour change maintenance’ and the increased development of interventions that promote ‘sustained change’ in health behaviours. ... Behaviour change doesn’t happen in isolation,” said Houda Kamoun Follot,

  • The power of behaviour change lies in the basics The power of behaviour change lies in the basics

    In health communications, there are a number of fundamentals we need to better focus on in order to encourage and motivate stakeholders through their personal, positive behaviour change journeys. ... Communications can be a central driver of significant

  • Five things you didn't realise you already know about influencer marketing Five things you didn't realise you already know about influencer marketing

    This helps ensure that key campaign messages land and there’s a stronger possibility of achieving behaviour change. ... 5. Keep it compliant. The health and pharmaceutical sector has its fair share of regulations.

  • Redefining communications excellence Redefining communications excellence

    In each case, the first steps involve understanding the target audience and what it is about their behaviour or views the campaign wants to change. ... If a campaign causes healthcare professionals or patients to change their behaviour, it could improve

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Latest from PMHub

  • A MERGER THAT MATTERS

    Global President Ben Beckley says Mind Matter will be the first global agency to create meaningful experiences by bringing data and emotion together to drive behaviour change.  . ... Now, we can reach more clients and ultimately more people who stand

  • Advance Outcomes named of the most innovative strategies of 2020 by PM360

    PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has named Lucid Group’s pioneering behaviour-change methodology, Advance Outcomes. ... The approach was developed

  • The impact of COVID-19 on cancer care

    Over the course of the pandemic so far, it is clear that there has been a change in health-seeking behaviour. ... It is unknown if, and for how long, this change in behaviour will continue and how much of an impact this will have on the diagnosis and

  • Our latest additions Our latest additions

    With skills in strategy, digital, crisis management, public affairs, behaviour change and transformation, these new team members join us at the perfect time as we work to enable our clients to ... His impressive healthcare credentials include directing

  • Four Health’s new Well Being service focuses on what our clients are looking to achieve, namely a well being.

    We combine consumer tactics, innovation and behaviour change techniques to help those making key decisions about their health and the health of their loved ones. ... If you are interested to hear more on how Well Being can help your future campaigns,

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