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Health Literacy

This page shows the latest Health Literacy news and features for those working in and with pharma, biotech and healthcare.

FCB Health’s Neon attracts new managing director

FCB Health’s Neon attracts new managing director

Neon, which is located in New York, US, is a full-service agency specialising in multichannel marketing, strategic planning and health literacy. ... It has a workforce of around 175 employees and operates under the FCB Health Network umbrella.

Latest news

  • Your health is about more than just your health Your health is about more than just your health

    The lower the number of years of total schooling, the lower the overall health literacy score. ... And the lower the score, the worse the outcomes. For example, we have known for many years that differences in health literacy levels have been

  • Inside the patient-centricity bubble Inside the patient-centricity bubble

    We already have a number of patients who are managing their own health, but interestingly most patients lack true health literacy and control over their own health,” said Sebastian, explaining that ... This year alone, Amazon has made its

  • Genetic testing: nothing to write home about? Genetic testing: nothing to write home about?

    We have learned a lot in 40 years. Especially about health literacy and health information-seeking behaviour. ... Make no mistake about it: this is an issue of health literacy and health motivation.

  • The magic elixir The magic elixir

    Sigh. Of course, they are. Recently Forbes published a three-part series entitled ‘Here’s How Amazon Could Disrupt Health Care’, that isolates five key criteria Amazon might leverage from its ... Since health literacy is a massive issue, we would

  • Otsuka rewards digital health startup NeuroFlow Otsuka rewards digital health startup NeuroFlow

    At the heart of this work is addressing mental health disorders and supporting patients and caregivers. ... At Otsuka’s event the companies competing covered a range of technology, focusing on areas such as medication adherence, mental health literacy

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Latest Intelligence

  • The importance of co-creation with patients The importance of co-creation with patients

    More and more, people are empowering themselves when it comes to their health, and they expect to be involved in decisions about their care. ... If the obstacles to co-creation are overcome, the rewards can be very positive: from improved patient

  • Retaining reader value in plain language summaries of clinical studies Retaining reader value in plain language summaries of clinical studies

    The European Medicines Agency (EMA) has proposed that the plain-language round- ups of the key findings and conclusions appeal to readers with very limited health literacy.

  • What can pharma learn from the charity sector? What can pharma learn from the charity sector?

    Health conditions affect everyone, regardless of their level of education, health literacy or social status. ... Create partnerships. Within the community of health charity supporters, there is often scepticism about the intentions of pharmaceutical

  • A new era of smart pharma A new era of smart pharma

    Factors contributing to poor medication adherence are myriad and include those that are related to patients (for example the lack of health literacy and involvement in choosing a treatment plan), issues ... the national healthcare system (for example

  • Tackling the challenge of non-adherence Tackling the challenge of non-adherence

    That is 57% of the world’s total spending associated with inadequate medicine use, and 4.6% of the global total health expenditure (THE). ... Supporting this view, Dimitrios said: “Doctors and industry should start by assessing the health literacy

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Latest appointments

  • Cuttsy+Cuttsy boosts health comms team Cuttsy+Cuttsy boosts health comms team

    Bradshaw previously served as an account director at the agency, having first joined in 2014 after moving from VCCP Health. ... Caroline Benson, co-founder and director of Cuttsy Cuttsy, said: “The new positions cement Cuttsy Cuttsy's ability to

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Latest from PMHub

  • Health Literacy in Practice: Doctor's Letter

    them. This is why we have decided to start this ‘Health literacy in practice’ series. ... Click here to read our white paper 'Health Literacy.it's not just plain English'.

  • Cuttsy+Cuttsy launch their latest patient e-book

    As with other titles in Cuttsy Cuttsy’s ‘in plain English’ series, this not-for-profit book has been created with health literacy principles in mind, and it has been reviewed

  • More tell, less sell: HCP-centric comms

    utility), thereby helping to increase health literacy levels and patient engagement as part of a longer term strategy. ... can feed into bigger overarching issues such as patient health literacy or public health, which help indirectly.

  • Intellus round up 2018

    The theme of the conference was ‘7 billion voices’, exploring how patient experiences, programs and health literacy can be improved through insights delivered by market researchers in the pharmaceutical industry.

  • Improving medication adherence by increasing health literacy

    Health literacy and therapy adherence are interlinked. Improving health literacy involves removing barriers that prevent patients’ medical understanding. ... 2: Make the design accessible. Adherence depends on a little more than reading age and health

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Complete HealthVizion

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