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health psychology
This page shows the latest health psychology news and features for those working in and with pharma, biotech and healthcare.
Behaviour change needs a quantified approach
When it comes to health, our inability to understand these quirks has been causing serious consequences that need to be addressed. ... Putting behaviour change into action. The pharmaceutical sector has taken great strides in adopting health psychology
Latest news
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Atlantis Healthcare win grant for patient support programme
The award is part of the Department of Health's kidney care small business research initiative (SBPRI) competition, which is managed by the National Institute for Health Research (NIHR) healthcare technology ... Professor Weinman, lead investigator for
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The behavioural science of adherence
Evidence clearly shows that in order to drive healthier behaviours, patient research must delve much deeper into the psychology of a person's health beliefs about his or her condition and ... Change. Outcomes are no longer a 'nice to have' but an
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Personalised patient support
As Professor John Weinman from King's College London and head of health psychology for Atlantis Healthcare Europe explains: “ When you consider that each patient is living an individual life and ... This multifaceted approach goes way beyond
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Non-adherence: what really motivates patients?
The Author. Dr Leora Swartzman is a clinical health psychologist and associate professor of psychology at the University of Western Ontario, London, Canada. ... Her research interests include: the interplay between cognitive, emotional and motivational
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Patient adherence co gains £10m investment
Atlantis Healthcare, a UK-based company that develops and manages health psychology, marketing and communications programmes to ensure patients adhere to their treatment regimes, has received a £10m investment from international ... With 45 patient
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Latest Intelligence
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Why we do it
When Lucid wanted to understand how to change behaviour, it built health psychology capability. ... a burden for our health systems, and we work with health psychologists to target the right behaviours.
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Why health psychology is the answer to tackling adherence
Why health psychology is the answer to tackling adherence. Atlantis Healthcare is a global expert in the strategic design, development and delivery of innovative, outcome-driven patient support solutions. ... Here Clare Moloney, Clinical Strategy
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Behavioural science in 2030
This behavioural gap is driven at a very fundamental level by erroneous beliefs related to health, illness and treatment. ... treatment. By 2030, utilisation of simple yet well-established principles of behavioural medicine and health psychology will
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Is it possible to change behaviour virtually?
Ella Nutall is health psychology specialist for Lucid Group.
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Why health psychology should inform pharma strategy
Health psychology looks to a deeper understanding of what people want or need, why they behave in certain ways, and their barriers to change. ... Qualifications: BSc Psychology University of Sussex, 1st class honours; MSc Health Psychology University
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Latest appointments
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Prime Global expands Core’s senior team
Prior to his new role, Brunhuber served as head of medical strategy for Havas SO where he launched a start-up agency within the Havas network combining behavioural science and health ... psychology insights to develop promotional campaigns for
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Latest from PMHub
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5 health behavioural factors to incorporate in your marketing
5 health behavioural factors to incorporate in your marketing. Achieve real health behaviour change by including these elements in your pharmaceutical marketing. ... These elements exist in all areas concerning emotional or physical change, but
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Where is health behaviour change heading?
If they hear us properly, they are infinitely more likely to undertake health behaviour change and, therefore, adhere to treatments. ... Health behaviour change is the essential ingredient in greater adherence, but – fortunately – it is not the sole
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Ashfield joins the eyeforpharma webinar: The PSP Masterclass
Ashfield joins the eyeforpharma webinar: The PSP Masterclass. Nagore Fernandez, Ashfield’ s Head of Patient Services for EUCAN and Anna Baker, a Consultant in Health Psychology working closely with Ashfield, are ... joining an eyeforpharma panel debate:
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WHITE PAPER: Influencing behaviour change - It's time for personalisation
Which is what this white paper is all about. We’ ve taken inspiration from cutting-edge research presented by experts at the 2016 European Health Psychology Society and British Psychological Society ... Division of Health Psychology Conference, to
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Patient support blog series: Step 3 to a successful patient support programme
The reason? You’ re aiming to change people’ s existing behaviour and the psychology of human behaviour is complex and context-driven. ... Deep insight into how patients think, feel and behave. Health psychology expertise to diagnose the problems and
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Featured jobs
- Home based, Chief Medical Writer, Medical Communications
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PMHub
3 Monkeys Zeno
3 Monkeys Zeno is an award winning global creative communications consultancy – home to a collective of creative and strategic...
Latest intelligence
- Developing advocacy in the pharmaceutical industry.
- The importance of advocacy programmes...
- GDPR and events. What does the pharma industry need to know?
- Many people in the pharma industry still aren’t following the rules set out by the GDPR when it comes to running events and attending tradeshows. But with eye-watering fines for...
- Digital trends in B2B sales - how far behind is Pharma?
- The modern approach to B2B sales is data-driven, and enabled by digital tools....
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