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healthcare campaign

This page shows the latest healthcare campaign news and features for those working in and with pharma, biotech and healthcare.

Q&A: Kate Pain

Q&A: Kate Pain

What’s the best thing about working in digital marketing/ healthcare for pharma? ... What’s the worst thing about working in digital marketing/healthcare for pharma?

Latest news

  • Communiqué: big wins for obesity and sugar tax campaigners Communiqué: big wins for obesity and sugar tax campaigners

    Meanwhile, Aurora Healthcare Communications’ Travel with IBD campaign for Japanese pharma group Takeda and charity Crohn’s &Colitis UK won an award in the Excellence in Healthcare Collaboration and Partnerships category. ... The healthcare

  • Trio depart Reynolds-MacKenzie to set up new comms agency Trio depart Reynolds-MacKenzie to set up new comms agency

    Katy has led some of the biggest healthcare media campaigns, including a campaign that was awarded Highly Commended for best media relations in the 2017 Communique Awards. ... Tim Cockroft left Reynolds-MacKenzie as Director after nearly a decade driving

  • Norgine moves to raise awareness of head and neck cancer procedure Norgine moves to raise awareness of head and neck cancer procedure

    The new initiative will build on EHNS’ established Make Sense campaign, which aims to raise awareness of head and neck cancer across Europe, South Korea and India. ... Campaign activities are focused on educating healthcare professionals (HCPs) and the

  • Havas Lynx excels at PM Society Awards Havas Lynx excels at PM Society Awards

    Havas Lynx swept the board at the 2016 PM Society Awards on Friday, taking home four Gold awards and two Silvers for its HIV campaign on behalf of ViiV Healthcare. ... Primary Care Campaign - Havas Lynx for ViiV Healthcare. Secondary Care Campaign -

  • DDB Remedy and McCann Health among 2016 Rx Club winners DDB Remedy and McCann Health among 2016 Rx Club winners

    Among this top tier is DDB Remedy for its migraine awareness campaign on behalf of GSK Consumer Healthcare, 'Excedrin The Migraine Experience'. ... The campaign targeted healthcare professionals to build broader awareness of the risk of acquired

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Latest Intelligence

  • Redefining communications excellence Redefining communications excellence

    As Adrian Brown, a healthcare communications training consultant, put it at an event in 2017, ensuring the campaign “completely differentiates the product being promoted from its competitors” is “fundamental to an ... If a campaign causes

  • Insights from Cannes Lions Health Festival 2018 Insights from Cannes Lions Health Festival 2018

    To win Healthcare Agency of the Year is outstanding and exceeded all of our expectations. ... can completely transform a healthcare campaign.

  • Healthcare Heroes Healthcare Heroes

    It was for those people that we created Healthcare Heroes, The Passion Project. ... Their passion inspired our campaign ‘Healthcare Heroes, The Passion Project.’. During the process of putting this project together, we met some truly inspirational

  • Don’t use the 'SM' words! Don’t use the 'SM' words!

    It is impossible to write an article about social media in healthcare communications without talking about compliance – so here it is; 'compliance'. ... safely navigate the risks with the potential bounty of a viral campaign (a slightly unfortunate

  • Ireland and the impact of reference pricing Ireland and the impact of reference pricing

    The Health (Pricing and Supply of Medical Goods) Act was passed by both houses of Ireland's parliament (Oireachtas) to promote wider use of generics and help cut healthcare costs, under ... The government launched an information campaign aimed at

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