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healthcare insurance

This page shows the latest healthcare insurance news and features for those working in and with pharma, biotech and healthcare.

Loss aversion

Loss aversion

A survey experiment in 2009, in the midst of the debate over healthcare reform, provides an illustration of loss aversion within the context of health insurance. ... choices as ‘costs’vs ‘savings’can greatly impact perceptions and behaviour in

Latest news

  • Shift to value-based medicine will boost mHealth uptake Shift to value-based medicine will boost mHealth uptake

    Digital intelligence blog. Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Insurance companies and national healthcare agencies are increasingly demanding more evidence for the

  • Healthcare transformation and innovation Healthcare transformation and innovation

    Advances in technology change the way we approach healthcare, creating new opportunities in areas like digital therapies, health technology or health insurance innovation. ... The healthcare and technology revolution is a continuous process, and we

  • Framing the issues Framing the issues

    Framing the issues. When access to healthcare isn't access. Insurance for everybody! ... There is a seismic difference between access to health insurance, access to healthcare and actual healthcare.

  • Promoting off-label use: where to draw the line? Promoting off-label use: where to draw the line?

    Here, we analyse and offer a critique on a report from the Belgian Health Care Knowledge Centre (KCE), a federal scientific organisation tasked with advising policymakers on decisions relating to healthcare ... Undermining the regulatory system for

  • A rock and a hard place A rock and a hard place

    A rock and a hard place. When insurance companies exclude drugs from their coverage. ... is managing director of Catalytic Health, a healthcare communications, advertising and strategy agency.

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Latest Intelligence

  • Is trust in healthcare improving? Is trust in healthcare improving?

    A study of subsectors within healthcare reveals fractured public opinion, with far greater trust being placed in care providers, such as hospitals, than pharmaceutical or health insurance companies. ... This is perhaps linked to steadily rising living

  • Real-world evidence: It’s all in the approach Real-world evidence: It’s all in the approach

    Many well-established healthcare routines are not based on the best evidence, but on the belief that it is considered best practice. ... Real-world evidence is healthcare data that does not originate in controlled studies and comes from a variety of

  • Mining for results Mining for results

    The customers for this product fall into two groups: insurance plans and healthcare delivery networks (including hospitals and clinics). ... Getting healthcare providers and health insurance plans to share data is a real challenge, which holds back

  • Cost containment and the German market Cost containment and the German market

    Public pharmacies are the most important channel for the supply of medication for outpatient healthcare. ... Patients are still able to have private health insurance instead of or in addition to SHI.

  • Reaching new heights Reaching new heights

    The per capita increases in volume and spending reflect the strong commitment to wider access to healthcare from government and expanded private insurance markets that many 'pharmerging' countries are experiencing. ... Emerging economies will be focused

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Latest appointments

  • Gilead Sciences appoints COO and strategy head Gilead Sciences appoints COO and strategy head

    He brings over 30 years of healthcare strategy expertise to Gilead, having most recently served as executive vice president and chief strategy officer at Anthem. ... His vast expertise in the healthcare sector, across biopharmaceuticals, pharmacy benefit

  • Gowrley quits MHP for role at Bupa Gowrley quits MHP for role at Bupa

    The new role at Bupa will involve leading government affairs and policy engagement for the UK business across health insurance, care services, home healthcare and the sustainability agenda. ... This is a move within healthcare, rather than away from

  • McCann Health Americas names president McCann Health Americas names president

    McCann Worldgroup is expanding these regional operations in response to changes in the consumer and healthcare communications environment, in part related to healthcare insurance reforms in the US. ... The expansion includes an extensive investment

  • Apixio appoints new head of business development Apixio appoints new head of business development

    Apixio appoints new head of business development. Jonathan Murray joins healthcare data specialist from Aetna. ... Healthcare data firm Apixio has appointed Jonathan Murray as its new chief business development officer.

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Latest from PMHub

  • What does programmatic advertising mean for your pharma marketing strategy?

    In the US, programmatic advertising in the healthcare sector is growing faster than in other parts of the world. ... These adverts have been used in the key disease areas of cancer, allergies, dermatology, smoking cessation, and dental care, with

  • Are we harnessing the full emotional power of brand creativity?

    And specifically, prescription marketing to  healthcare professionals (HCPs)? Aren’ t we dealing with people who are rational and scientific? ... advertising. And over the years, I’ ve worked in numerous specialist sectors - IT, Telecoms, Financial

  • Shining a light on the true cost of patient care

    that cannot be realised in many insurance-based healthcare systems. ... Ends. Paul Midgley is Director of NHS insight and Sue Thomas is CEO of the Commissioning Excellence Directorate, both at Wilmington Healthcare.

  • Webinar: Understanding Patient Willingness to Pay

    A key feature of emerging markets is that patients often have to self-fund a high proportion of their healthcare costs. ... While private health insurance coverage is increasing in many emerging markets, penetration typically remains low, even among

  • MD Events

    We have a wealth of experience in highly-regulated industries, such as pharmaceutical and healthcare, financial services, banking and insurance.

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Quintiles Medical Communications

Quintiles’ award-winning medical communications group sits at the heart of the enterprise. We offer a range of innovative strategic services,...

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