How AI is transforming the way we collect market insights

It is important for healthcare market researchers to understand how to leverage these new technologies to gather actionable insights. ... Harrison Gaiger is the Marketing Manager at Research Partnership, an independent healthcare market research and

Pharma Brand Planners' Blog (Part 7)

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... A good question to ask is: what is the relative risk profile of this therapy area, this brand and this healthcare market?

OPEN Health expands global footprint with Pharmerit International integration

Global health comms and market access group now has presence in six countries. ... in HEOR, market access, medical affairs and healthcare communications.

AstraZeneca launches $1bn Chinese investment fund

AZ is among the top investors in the country with a strong market presence. ... As the world’s second-largest healthcare market after the US, China has been a target for many big pharma companies, and AstraZeneca is already among the multinational drug

Paul Morrissey joins OPEN Health

Will liaise with client procurement and lead expansion. Healthcare comms and market access specialist OPEN Health has appointed Paul Morrissey as its new global business director based in London.

Combining hard technology with human skills

With the clinical market now dominated by digital native healthcare professionals (HCPs) – and with access to traditional customers reducing – it’s clear that the effective and co-ordinated use of personal ... Chris Ross is a freelance writer

It’s not the end of the world, is it?

The end of US pricing exceptionalism. As anyone who works globally across the industry will attest, the US pharmaceutical market, and its healthcare market more generally, is exceptional in many ways. ... As emerging markets become richer, access to at

Mylan sees the UK paving the way for an insulin game changer

As biosimilars surge into the insulin market, governments  are urged to seize ‘the opportunity of the century’. ... said Brault. “It is about increasing access. Bringing a biosimilar insulin to the market will create extra options for healthcare

Developing advocacy in the pharmaceutical industry

Encouraging brand awareness and brand acceptance among fellow healthcare professionals. Facilitating market access for your product by providing you with a favourable independent voice when it comes to funding decisions. ... Good communicators (either as

Market research

McCann Health bolsters European leadership team

New hires will deepen the agency’s capabilities in the healthcare market. ... I see huge potential in bringing McCann’s consumer expertise to broaden, engage and deepen our capabilities in the specialist healthcare market and contribute to

WA Communications expands its practice

Appoints two new team members. WA Health, the specialist healthcare arm of WA Communications, has appointed two new team members to bolster its practice. ... Joining Connor is Yasmin Sheikh (pictured left), who joins from Huntsworth Health, and will be

Open Health creates new role

In order to strengthen their experience and expertise, healthcare communications and market access group Open Health has appointed Gavin Jones into its newly formed role of director of rare disease. ... Joining the agency with twenty years’

Janssen's Matthew Kirby takes up senior role at Wilmington Healthcare

Moves into business development director role at the group. Healthcare information group Wilmington Healthcare has appointed Matthew Kirby as business development director. ... Before joining Janssen Kirby was at Nycomed Pharmaceuticals, where he served

Philips promotes Simon McGuire to health systems lead

His new role at the company will see him lead and expand the health systems business to “further strengthen Philips’ position within the healthcare market”.

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20 questions: Round 6

As it's our 20th year anniversary, we invited our employees to play our version of 20 questions - this month we asked our employees about office life in Singapore. Watch the video: . 44 (0) 20 8069 5000. Address:. Chester House. Fulham Green.

Device Attribute Testing

The patient evaluation needed to reflect real life as much as possible, so that it truly reflected patient preference and could predict the future market impact of any new device.

Research Partnership welcomes 20 new Graduates

Project Coordinators into our annual market research graduate programme.

A researcher’s guide to Key Driver Analysis

During my time as a healthcare market researcher I’ve learned that there are three key business questions that are critical to marketing success - Which product features drive the prescribing of