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healthcare market research

This page shows the latest healthcare market research news and features for those working in and with pharma, biotech and healthcare.

Ipsos to buy GfK Research divisions

Ipsos to buy GfK Research divisions

Customer experience, experience innovation, health and public affairs all acquired. Stepping up its research marketing game, Ipsos has agreed to buy four divisions of GfK Research, Germany’s largest market research ... Ipsos will acquire the group’s

Latest news

  • Research Partnership expands across America Research Partnership expands across America

    Firm opens new offices in San Francisco and New York. Healthcare market research and consulting agency Research Partnership has expanded its US capabilities with new offices opening in San Francisco and ... th. anniversary this year. “We have become

  • The rating game The rating game

    I think I'm still talking about healthcare and not the election of an American President.). ... is managing director of Catalytic Health, a healthcare communications, advertising and strategy agency.

  • Why pharma needs to fall in love with creativity Why pharma needs to fall in love with creativity

    Forget #2, best leave that decision for market research - we don't want to be doing anything crazy now . ... But here are a couple that you might like. Now, how many potentially great healthcare campaigns do you think market research has killed?

  • Cello Health Insight launches updated online platform Cello Health Insight launches updated online platform

    Healthcare market research agency Cello Health Insight has relaunched its qualitative online community platform eVillage. ... The relaunch comes four years after the revealing of the original offering, which was designed specifically to conduct customer

  • Monitoring the social media activity of HCPs Monitoring the social media activity of HCPs

    An essential first step. Healthcare professional (HCP) social media market research is fast becoming considered as an excellent means for pharma to make their its step into the digital arena. ... 2. Market research allows you to create a digital strategy

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Latest Intelligence

  • Market research

  • The patient’s world is ‘messy’ The patient’s world is ‘messy’

    And therein lies the value for pharma. Over the last ten years, we have seen the status of the patient in healthcare research become more established. ... As a global healthcare market research agency we are asked regularly to map out patient journeys.

  • Thinking outside the medicine box Thinking outside the medicine box

    That said, compared to healthcare professional (HCP) market research, patient research often has less clear business objectives and paths for action execution. ... Kicking off research. Securing the deepest patient insight is not a streamlined process.

  • Evolve or die Evolve or die

    How brand teams can bring more value to their customers. How many brand teams increased their market research budget in the last 12 months? ... If we extrapolate this trend, where will the healthcare market research industry be five years from today?

  • Coming to an understanding Coming to an understanding

    It is a false economy to scrimp on market research.”. The advent of a more connected public - the number of smartphones capable of delivering and receiving healthcare information will reach ... A more dynamic market research sector in healthcare is one

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Latest appointments

  • BPR Pharma strengthens research team BPR Pharma strengthens research team

    Vicky Davies joins the UK-based international research agency from Bedrock Healthcare. ... She said: “I’m very excited to be joining Matt and Bridget on their quest to offer a more human approach to healthcare market research.

  • Research Partnership appoints new directors Research Partnership appoints new directors

    its customer insights partner, where she was responsible for leading analytics, market research and insight generation programmes. ... Anderson joins the group from the Epsom, UK-based healthcare market research group Kantar Health, where he spent the

  • Claire Derbyshire joins Cello Health Insight UK Claire Derbyshire joins Cello Health Insight UK

    She becomes a director at the healthcare market research agency. Cello Health Insight has appointed Claire Derbyshire as a director at its UK office, strengthening the agency's European client services ... team. Derbyshire joins the healthcare market

  • Narrative Health appoints research director Narrative Health appoints research director

    Oates joins the global healthcare market research company from Merck KGaA, where she served as a senior market insight analyst. ... Prior to this, she was an associate director at Cello Health Insight, where she was responsible for managing account and

  • Cello Health Insight bolsters senior team Cello Health Insight bolsters senior team

    Maria Eletskaya joins the agency as a director. London-based healthcare market research agency Cello Health Insight has appointed Maria Eletskaya as a director. ... Eletskaya joins the agency's senior team from Ipsos Mori, a French market research company

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