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healthcare market research

This page shows the latest healthcare market research news and features for those working in and with pharma, biotech and healthcare.

TBWA\WorldHealth London announces restructure and key hires

TBWA\WorldHealth London announces restructure and key hires

Global healthcare communications agency TBWA WorldHealth London has restructured with the creation of three distinct business units, led by three key new appointments. . ... Her experience spans medical market research, digital transformation within

Latest news

  • How AI is transforming the way we collect market insights How AI is transforming the way we collect market insights

    Analysis: Advanced data and open-ended text analysis are two further examples where AI technology is making an impact in the healthcare market research industry. ... Harrison Gaiger is the Marketing Manager at Research Partnership, an independent

  • Agencies big and small celebrate Communiqué wins Agencies big and small celebrate Communiqué wins

    It racked up category wins for Communication of Survey or Market Research Data, Integrated Non-Promotional Communications, Healthcare Collaborations and Partnerships and in Media Relations. ... Since launching in May 2018, we have worked hard to deliver

  • Ipsos to buy GfK Research divisions Ipsos to buy GfK Research divisions

    Customer experience, experience innovation, health and public affairs all acquired. Stepping up its research marketing game, Ipsos has agreed to buy four divisions of GfK Research, Germany’s largest market research ... Ipsos will acquire the group’s

  • Research Partnership expands across America Research Partnership expands across America

    Firm opens new offices in San Francisco and New York. Healthcare market research and consulting agency Research Partnership has expanded its US capabilities with new offices opening in San Francisco and ... th. anniversary this year. “We have become

  • The rating game The rating game

    I think I'm still talking about healthcare and not the election of an American President.). ... is managing director of Catalytic Health, a healthcare communications, advertising and strategy agency.

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Latest Intelligence

  • Market research

  • The patient’s world is ‘messy’ The patient’s world is ‘messy’

    And therein lies the value for pharma. Over the last ten years, we have seen the status of the patient in healthcare research become more established. ... As a global healthcare market research agency we are asked regularly to map out patient journeys.

  • Thinking outside the medicine box Thinking outside the medicine box

    That said, compared to healthcare professional (HCP) market research, patient research often has less clear business objectives and paths for action execution. ... Kicking off research. Securing the deepest patient insight is not a streamlined process.

  • Evolve or die Evolve or die

    How brand teams can bring more value to their customers. How many brand teams increased their market research budget in the last 12 months? ... If we extrapolate this trend, where will the healthcare market research industry be five years from today?

  • Coming to an understanding Coming to an understanding

    It is a false economy to scrimp on market research.”. The advent of a more connected public - the number of smartphones capable of delivering and receiving healthcare information will reach ... A more dynamic market research sector in healthcare is one

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Latest appointments

  • BPR Pharma strengthens research team BPR Pharma strengthens research team

    Vicky Davies joins the UK-based international research agency from Bedrock Healthcare. ... She said: “I’m very excited to be joining Matt and Bridget on their quest to offer a more human approach to healthcare market research.

  • Research Partnership appoints new directors Research Partnership appoints new directors

    its customer insights partner, where she was responsible for leading analytics, market research and insight generation programmes. ... Anderson joins the group from the Epsom, UK-based healthcare market research group Kantar Health, where he spent the

  • Claire Derbyshire joins Cello Health Insight UK Claire Derbyshire joins Cello Health Insight UK

    She becomes a director at the healthcare market research agency. Cello Health Insight has appointed Claire Derbyshire as a director at its UK office, strengthening the agency's European client services ... team. Derbyshire joins the healthcare market

  • Narrative Health appoints research director Narrative Health appoints research director

    Oates joins the global healthcare market research company from Merck KGaA, where she served as a senior market insight analyst. ... Prior to this, she was an associate director at Cello Health Insight, where she was responsible for managing account and

  • Cello Health Insight bolsters senior team Cello Health Insight bolsters senior team

    Maria Eletskaya joins the agency as a director. London-based healthcare market research agency Cello Health Insight has appointed Maria Eletskaya as a director. ... Eletskaya joins the agency's senior team from Ipsos Mori, a French market research company

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Latest from PMHub

  • Video: UX/ Experience design research

    Director and UX expert Liza Pliss discusses our approach to user experience research and shares an example of a project where using design thinking led to an agile approach focused on

  • Article: What's next? How behavioural science can support pharma's future

    Dan Coffin, Director explains why now is an opportune time for pharma marketers to embrace behavioural science. Read his latest article for PME Magazine. 44 (0) 20 8069 5000. Address:. Chester House. Fulham Green. 81-83 Fulham High Street. London.

  • White paper: The impact of COVID-19 on chronic disease management

    Therapy Watch, our syndicated PRF tracker, has been investigating the impact of COVID-19 on chronic disease management. In this white paper, we share some of the insights and consider future impact. Download the full white paper here: . 44 (0) 20

  • MarketsResearch.biz

    We have a leading market intelligence team which accredits and provides the reports of some of the top publishers in the field of the technology industry.

  • News: Living with Ulcerative Colitis and Crohn's Disease

    Living with Ulcerative Colitis (UC) and  Crohn’s Disease (CD) are new patient syndicated reports which offer valuable insights into patient attitudes and behaviour towards their condition, treatments and unmet needs. These reports provide

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W2O Group is an integrated marketing agency with expertise in brand and digital strategy, creative development and communications services. We...

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