How AI is transforming the way we collect market insights

Analysis: Advanced data and open-ended text analysis are two further examples where AI technology is making an impact in the healthcare market research industry. ... Harrison Gaiger is the Marketing Manager at Research Partnership, an independent

Agencies big and small celebrate Communiqué wins

It racked up category wins for Communication of Survey or Market Research Data, Integrated Non-Promotional Communications, Healthcare Collaborations and Partnerships and in Media Relations. ... Since launching in May 2018, we have worked hard to deliver

Ipsos to buy GfK Research divisions

Customer experience, experience innovation, health and public affairs all acquired. Stepping up its research marketing game, Ipsos has agreed to buy four divisions of GfK Research, Germany’s largest market research ... Ipsos will acquire the group’s

Research Partnership expands across America

Firm opens new offices in San Francisco and New York. Healthcare market research and consulting agency Research Partnership has expanded its US capabilities with new offices opening in San Francisco and ... th. anniversary this year. “We have become

The rating game

I think I'm still talking about healthcare and not the election of an American President.). ... is managing director of Catalytic Health, a healthcare communications, advertising and strategy agency.

Market research

The patient’s world is ‘messy’

And therein lies the value for pharma. Over the last ten years, we have seen the status of the patient in healthcare research become more established. ... As a global healthcare market research agency we are asked regularly to map out patient journeys.

Thinking outside the medicine box

That said, compared to healthcare professional (HCP) market research, patient research often has less clear business objectives and paths for action execution. ... Kicking off research. Securing the deepest patient insight is not a streamlined process.

Evolve or die

How brand teams can bring more value to their customers. How many brand teams increased their market research budget in the last 12 months? ... If we extrapolate this trend, where will the healthcare market research industry be five years from today?

Coming to an understanding

It is a false economy to scrimp on market research.”. The advent of a more connected public - the number of smartphones capable of delivering and receiving healthcare information will reach ... A more dynamic market research sector in healthcare is one

BPR Pharma strengthens research team

Vicky Davies joins the UK-based international research agency from Bedrock Healthcare. ... She said: “I’m very excited to be joining Matt and Bridget on their quest to offer a more human approach to healthcare market research.

Research Partnership appoints new directors

its customer insights partner, where she was responsible for leading analytics, market research and insight generation programmes. ... Anderson joins the group from the Epsom, UK-based healthcare market research group Kantar Health, where he spent the

Claire Derbyshire joins Cello Health Insight UK

She becomes a director at the healthcare market research agency. Cello Health Insight has appointed Claire Derbyshire as a director at its UK office, strengthening the agency's European client services ... team. Derbyshire joins the healthcare market

Narrative Health appoints research director

Oates joins the global healthcare market research company from Merck KGaA, where she served as a senior market insight analyst. ... Prior to this, she was an associate director at Cello Health Insight, where she was responsible for managing account and

Cello Health Insight bolsters senior team

Maria Eletskaya joins the agency as a director. London-based healthcare market research agency Cello Health Insight has appointed Maria Eletskaya as a director. ... Eletskaya joins the agency's senior team from Ipsos Mori, a French market research company

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Virtual Conference Live. Find out how we used our proprietary solution, Virtual Conference Live, to conduct two waves of online research for our client who was presenting clinical trial data and

Report

Digital Health Tools - Physician Trends. The uptake of digital health tools has shown steady growth over recent years, however, the global pandemic has accelerated the need for these solutions at an unprecedented rate. Working in collaboration

Live webinar:

Oncology landscape: How innovative market research methods can navigate you to success. ... Register now for this live webinar in which Directors, Richard Head and Danielle Christmas, demonstrate how market research can deliver the insights needed to

Article:

Head of Living With, Mariel Metcalfe, discusses the market differences regarding the patient experience of those living with Crohn’s disease in the EU vs Japan, using data from Living With