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healthcare multichannel marketing

This page shows the latest healthcare multichannel marketing news and features for those working in and with pharma, biotech and healthcare.

Agency round up news

Agency round up news

Precisioneffect acquires Big Pink. Healthcare advertising agency precisioneffect has acquired European multichannel marketing healthcare agency Big Pink, known for providing campaigns to the pharmaceutical industry. ... Carolyn Morgan, president at

Latest news

  • Schmittgall wins Omega contract Schmittgall wins Omega contract

    Based in Stuttgart, the Schmittgall Group has some 100 employees, and focusses on multichannel healthcare marketing for the RX, OTC and healthcare services categories, Stroetmann told PMLiVE. ... The biggest privately owned German healthcare advertising

  • inVentiv announces Appinions alliance inVentiv announces Appinions alliance

    The two have formed a strategic alliance, and will develop the first 'healthcare Influence Index', a tool designed to improve multichannel healthcare marketing campaigns. ... The index will be the first ranking of disease-specific influential in the

  • Raising standards

    multichannel marketing in order to effect meaningful and long-term change in patient behaviour. ... 33 1 58 47 99 37. Alain Sarraf. President Europe. Publicis Healthcare Communication Group.

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Latest Intelligence

  • From push to pull: what makes effective multichannel marketing? From push to pull: what makes effective multichannel marketing?

    The extent your multichannel marketing approach should veer towards pit stop or immersion learning depends on the target group and the disease area you are catering for.

  • Integrating multichannel marketing Integrating multichannel marketing

    Multichannel marketing is marketing in pharma. It is the future. “Unfortunately I was wrong. ... Multichannel as the norm. It may have taken an economic crash to push things forward, but it seems like a multichannel approach that allows healthcare

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