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HEOR

This page shows the latest HEOR news and features for those working in and with pharma, biotech and healthcare.

UDG Healthcare acquires two New-York-based healthcare agencies

UDG Healthcare acquires two New-York-based healthcare agencies

The company also offers clients Health Economic and Outcomes Research (HEOR) services, a function that is in line with Ashfield’s strategy to expand its advisory service. ... CreateNYC adds innovative, creative services within Ashfield Communications

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  • The reality of real-world evidence The reality of real-world evidence

    The rise of health technology assessment (HTA) globally puts significant emphasis on health economic and outcome research (HEOR) analysis and RWE provides critical inputs into this.

  • Choosing wisely Choosing wisely

    If it's physicians or payers, it may be medical/HEOR. If you want to talk at the corporate level, market access and public affairs may play the lead role.

  • A new dogma in HTA assessment A new dogma in HTA assessment

    Along with the epidemiology and HEOR functions within the company, the new objective for the clinical team is to develop more efficient trial designs and a more realistic evidence basis for

  • The true meaning of market access? The true meaning of market access?

    Value creation through clinical and health economic outcomes and research (HEOR) data, and.

  • How to win through integrating market access How to win through integrating market access

    Only if this is addressed effectively in clinical development and HEOR, will the TPP be not just reimbursable but also funded from budgets at national, regional and local level.

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Four Health Communications

Formerly known as Packer Forbes Communications, Four Health Communications is an award-winning, integrated healthcare communications agency for pharma, biotech, NGOs...

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Many people in the pharma industry still aren’t following the rules set out by the GDPR when it comes to running events and attending tradeshows. But with eye-watering fines for...
Digital trends in B2B sales - how far behind is Pharma?
The modern approach to B2B sales is data-driven, and enabled by digital tools....

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