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HEOR

This page shows the latest HEOR news and features for those working in and with pharma, biotech and healthcare.

Fishawack Health acquires market access and HEOR consultancy PRMA Consulting

Fishawack Health acquires market access and HEOR consultancy PRMA Consulting

Global healthcare communications company Fishawack Health has acquired global market access and health economics outcomes research (HEOR) consultancy PRMA Consulting. ... PRMA Consulting brings extensive global market access, HEOR, and disease area

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  • It started with a miss It started with a miss

    What do we need to get there? Do we need a cross-functional approach that involves input from market access, HEOR, marketing etc – and at what point do we get them ... However, those approaches need to migrate out and begin to align with HEOR, medical

  • Escaping the spin cycle of sub-optimal launch Escaping the spin cycle of sub-optimal launch

    An effective launch team will be cross-functional and diverse; it’s likely to include stakeholders from regulatory, medical, marketing, HEOR and Business Intelligence, as well as sales force, country and,

  • Launch like a PRO: the art and science of successful entry to market Launch like a PRO: the art and science of successful entry to market

    From strategy to project management, market access to public affairs, governance to HEOR, they provide an incredibly thorough test of an organisation’s capability.

  • The reality of real-world evidence The reality of real-world evidence

    The rise of health technology assessment (HTA) globally puts significant emphasis on health economic and outcome research (HEOR) analysis and RWE provides critical inputs into this.

  • Choosing wisely Choosing wisely

    If it's physicians or payers, it may be medical/HEOR. If you want to talk at the corporate level, market access and public affairs may play the lead role.

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