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HEOR

This page shows the latest HEOR news and features for those working in and with pharma, biotech and healthcare.

UDG Healthcare acquires two New-York-based healthcare agencies

UDG Healthcare acquires two New-York-based healthcare agencies

The company also offers clients Health Economic and Outcomes Research (HEOR) services, a function that is in line with Ashfield’s strategy to expand its advisory service. ... CreateNYC adds innovative, creative services within Ashfield Communications

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Latest Intelligence

  • Escaping the spin cycle of sub-optimal launch Escaping the spin cycle of sub-optimal launch

    An effective launch team will be cross-functional and diverse; it’s likely to include stakeholders from regulatory, medical, marketing, HEOR and Business Intelligence, as well as sales force, country and,

  • Launch like a PRO: the art and science of successful entry to market Launch like a PRO: the art and science of successful entry to market

    From strategy to project management, market access to public affairs, governance to HEOR, they provide an incredibly thorough test of an organisation’s capability.

  • The reality of real-world evidence The reality of real-world evidence

    The rise of health technology assessment (HTA) globally puts significant emphasis on health economic and outcome research (HEOR) analysis and RWE provides critical inputs into this.

  • Choosing wisely Choosing wisely

    If it's physicians or payers, it may be medical/HEOR. If you want to talk at the corporate level, market access and public affairs may play the lead role.

  • A new dogma in HTA assessment A new dogma in HTA assessment

    Along with the epidemiology and HEOR functions within the company, the new objective for the clinical team is to develop more efficient trial designs and a more realistic evidence basis for

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Latest appointments

  • VCLS appoints Carole Jones to senior market access role VCLS appoints Carole Jones to senior market access role

    her focus on expanding the company’s market access capabilities, spanning payer strategy, health economics and outcomes research (HEOR), health technology assessment (HTA) and communications support.

  • The Prime Medical Group strengthens leadership team The Prime Medical Group strengthens leadership team

    Meanwhile, Saal moves to the agency's health economics and outcomes research (HEOR) team and also holds a research officer-ship at Swansea Centre for Health Economics at Swansea University. ... Saal brings expertise in developing market access and

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