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How Splendid

Two behavioural change contract wins for Hamell

Agency will work on segmentation and promotional projects

healthcare data technology

Quarter of UK patients now diagnosing online

Survey finds people would rather self-diagnose symptoms than wait for GP appointment

- PMLiVE

AstraZeneca forms ‘smart inhaler’ digital health partnership

Follows separate deal for a health coaching app for heart attack patients

- PMLiVE

Doctor’s social network Sermo expands into Canada

Builds on the medical crowdsourcing phenomenon in health

- PMLiVE

Google unveils wearable health tracker

Builds on the tech giant’s foray into the health and wellness sector

- PMLiVE

Former Opinion Matters founder launches new agency

Yolo Communications aims to build on social media strategies

- PMLiVE

Just manufacturing pills ‘no longer good enough for patients’

Pharma must truly move beyond the pill and embrace digital health, according to industry heads

- PMLiVE

Pharma growing its use of social media – report

New data also highlights who leads the way in integrated social media marketing

- PMLiVE

Creston acquires How Splendid

Agency looks to bolster its digital offering with new buy

Making a difference with mobile health

Sanofi talks to PME about its latest mHealth initiative and tackling the diabetes epidemic

- PMLiVE

Health apps won’t change behaviour, says professor

New op-ed argues that many applications have not been tested or approved by a regulator

- PMLiVE

Millennials unfazed by paid for content

New study finds that young adults will use adverts as key sources of information

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