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How Are You

This page shows the latest How Are You news and features for those working in and with pharma, biotech and healthcare.

Behaviour change needs a quantified approach

Behaviour change needs a quantified approach

You can start out with broad questions (‘how many people in this group will stick to the treatment plan? ’) ... And you can analyse the incentives and barriers to change within each stage and how effective you are in navigating them.

Latest news

  • Health board game developed to educate the young Health board game developed to educate the young

    Scenario and question cards are used to stimulate discussion and debate among the players, developing valuable insights into how food affects physical, mental and emotional wellbeing. ... health. Sample questions include 'True or false: Healthy foods are

  • Marketing to health-conscious ‘millennials’ Marketing to health-conscious ‘millennials’

    hearted quizzes on social media can tell you just how millennial you really are, based on shared cultural inputs and proclivities. ... In the survey, 71% said they are doing everything they can to stay healthy.

  • Are you getting what you’re worth? Are you getting what you’re worth?

    Are you getting what you’ re worth? PMLiVE salary survey opens to gauge the state of play with industry pay. ... In addition to offering a useful benchmark exercise for those in the industry, the salary survey also asks how you are, with your salary

  • Changing behaviour with fast and slow thinking Changing behaviour with fast and slow thinking

    Whether you are launching a new treatment for a condition, or have new data for an existing treatment that changes how it should be used, you are asking for a change ... Think about driving your normal route to work each day. You are constantly deciding

  • Back to mobile basics Back to mobile basics

    A simple example might be to send a message to someone once they have been discharged from hospital asking them, “ How likely are you to recommend our department to your friends ... You are therefore giving the insight a qualitative feel to their

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Latest Intelligence

  • Brexit Means Brexit Brexit Means Brexit

    So how do you prepare for the unknown? “Some of the larger multinationals are already preparing for the worst-case scenario and relocating key roles such as QPs and QPPVs into ... Is that a finished product or an active ingredient? How are you going to

  • Six degrees of participation Six degrees of participation

    This is evidenced by books like Eric Topol’s The Patient Will See You Now, which shows how patients are redefining ‘participation’and doing remarkable things in the name of empowerment. ... We hear some amazing, real-life stories of empowerment -

  • When is it time to rebrand? When is it time to rebrand?

    brand architecture. Two industry leaders are merging. How do we manage our new brand? ... Branding is a complex discipline. It can be synthesised in these four questions: Who are you?

  • Meetings Meetings

    If all these ingredients are in place, you are well on the way to a highly successful event. ... Was that the intention? Attendee behavioural change. The objective of the symposium may have been to transform standard practices but how are you going to

  • Digital’s ever-changing display of ideas Digital’s ever-changing display of ideas

    Enshrine them in your strategy. If you can, try to establish where you sit currently - how are you perceived digitally by your audience, how do your current campaigns perform, how efficiently ... And then you are ready to start! But you don't have to do

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Four Health Communications

Formerly known as Packer Forbes Communications, Four Health Communications is an award-winning, integrated healthcare communications agency for pharma, biotech, NGOs...

Latest intelligence

No incentive for a cure
The paradox of ‘cost-effective but unaffordable’ life-saving medicines...
Why heading online for scientific meetings can yield greater HCP engagement
Modern conferencing methods, with enhanced digital information transfers, offer unique opportunities for greater HCP engagement....
The threat of antimicrobial resistance
Why this issue is such a fundamental challenge...

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