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How Are You

This page shows the latest How Are You news and features for those working in and with pharma, biotech and healthcare.

Behaviour change needs a quantified approach

Behaviour change needs a quantified approach

And you can analyse the incentives and barriers to change within each stage and how effective you are in navigating them. ... Bringing in the trans-theoretical model means we can get a more granular view on how behaviours are actually changing.

Latest news

  • Health board game developed to educate the young Health board game developed to educate the young

    Scenario and question cards are used to stimulate discussion and debate among the players, developing valuable insights into how food affects physical, mental and emotional wellbeing. ... health. Sample questions include 'True or false: Healthy foods are

  • Marketing to health-conscious ‘millennials’ Marketing to health-conscious ‘millennials’

    hearted quizzes on social media can tell you just how millennial you really are, based on shared cultural inputs and proclivities. ... In the survey, 71% said they are doing everything they can to stay healthy.

  • Are you getting what you’re worth? Are you getting what you’re worth?

    In addition to offering a useful benchmark exercise for those in the industry, the salary survey also asks how you are, with your salary and also more generally with your job. ... And as a 'thank you' for taking part there's a prize draw for a chance to

  • Changing behaviour with fast and slow thinking Changing behaviour with fast and slow thinking

    Challenging the decision-making that underpins behaviour change. Whether you are launching a new treatment for a condition, or have new data for an existing treatment that changes how it should ... Think about driving your normal route to work each day.

  • Back to mobile basics Back to mobile basics

    A simple example might be to send a message to someone once they have been discharged from hospital asking them, “How likely are you to recommend our department to your friends ... You are therefore giving the insight a qualitative feel to their

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Latest Intelligence

  • Leave or remain? Winning the employee referendum Leave or remain? Winning the employee referendum

    So how can you avoid it? Here are six simple suggestions that might make your best employees less likely to leave. ... Employees are motivated by a clear sense of purpose – an understanding of their company’s shared goal and how they contribute to it.

  • Advancing women in healthcare Advancing women in healthcare

    Then one day she said to me: how much longer are you planning to let me take advantage of you? ... But if you can be yourself at work, people can see you are authentic and trust in your leadership.”.

  • The playbook of a ‘reluctant creative’ The playbook of a ‘reluctant creative’

    If you are agonising over how your creative idea fits in, then you may be looking at it wrong. ... What is success? If like many you are more of an implementer than a starter, the delivery of what you dreamt up will bring the real delight.

  • Rules of engagement Rules of engagement

    Also look at other content influencers like nurses and pharmacists. 3.Take a look at your customer segment engagement:How are you engaging now and is that being effective? ... Get the raw feedback from the patient groups, physician groups, etc to see how

  • Shaping healthcare Shaping healthcare

    Do you know how the rebates are currently used and where they end up? ... Coming back to value, how do  you measure Bayer’s impact on the healthcare system and on patients in the UK?

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Latest from PMHub

  • Pharma exhibition stand design: size doesn’t have to matter

    for a modest spend).What’s more, even if you are designing for a specific space, you don’t have to throw your pharma exhibition stand in the skip after the ... delegate pack). While the possibilities of what can be done with an exhibition stand are

  • Is being easily influenced really that bad?

    Schwarz suggests that the 2 key questions to ask oneself are: 1) the extent to which you are willing to be influenced; and 2) the degree to which you are transparent ... most willing and transparent on how they can be influenced are those that extract

  • Biotech: it's a people business

    For example, are you an organisation that empowers people to make decisions and to take calculated risks? ... As a leader, I think it’s important to say: “listen, in my shop, in my camp, in my team this is how we are.” If you keep a focus on

  • The three steps of persona mapping

    In short, the answer is a further question: how multi-dimensional are you? ... You can now go beyond their basic role in society to see how they are actually affecting it, or even what their political affiliations may be.

  • Digital transformation: What it means and how to get started

    Raised expectations caused HCPs to change their behavior. If we look at how HCPs are acting, it’s clear that pharma is not doing a great job with its customer experience. ... If you’re looking to get started with digital transformation, we recommend

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