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How Are You?

This page shows the latest How Are You? news and features for those working in and with pharma, biotech and healthcare.

Pharma Brand Planners’ Blog (Part 2)

Pharma Brand Planners’ Blog (Part 2)

If you are not doing well, how could you do better? ... what is happening in your market and that you are going to use in your brand plan?

Latest news

  • Behaviour change needs a quantified approach Behaviour change needs a quantified approach

    And you can analyse the incentives and barriers to change within each stage and how effective you are in navigating them. ... Bringing in the trans-theoretical model means we can get a more granular view on how behaviours are actually changing.

  • Health board game developed to educate the young Health board game developed to educate the young

    Scenario and question cards are used to stimulate discussion and debate among the players, developing valuable insights into how food affects physical, mental and emotional wellbeing. ... health. Sample questions include 'True or false: Healthy foods are

  • Marketing to health-conscious ‘millennials’ Marketing to health-conscious ‘millennials’

    hearted quizzes on social media can tell you just how millennial you really are, based on shared cultural inputs and proclivities. ... In the survey, 71% said they are doing everything they can to stay healthy.

  • Are you getting what you’re worth? Are you getting what you’re worth?

    In addition to offering a useful benchmark exercise for those in the industry, the salary survey also asks how you are, with your salary and also more generally with your job. ... And as a 'thank you' for taking part there's a prize draw for a chance to

  • Changing behaviour with fast and slow thinking Changing behaviour with fast and slow thinking

    Challenging the decision-making that underpins behaviour change. Whether you are launching a new treatment for a condition, or have new data for an existing treatment that changes how it should ... Think about driving your normal route to work each day.

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Latest Intelligence

  • Leave or remain? Winning the employee referendum Leave or remain? Winning the employee referendum

    So how can you avoid it? Here are six simple suggestions that might make your best employees less likely to leave. ... Employees are motivated by a clear sense of purpose – an understanding of their company’s shared goal and how they contribute to it.

  • Advancing women in healthcare Advancing women in healthcare

    Then one day she said to me: how much longer are you planning to let me take advantage of you? ... But if you can be yourself at work, people can see you are authentic and trust in your leadership.”.

  • The playbook of a ‘reluctant creative’ The playbook of a ‘reluctant creative’

    If you are agonising over how your creative idea fits in, then you may be looking at it wrong. ... What is success? If like many you are more of an implementer than a starter, the delivery of what you dreamt up will bring the real delight.

  • Rules of engagement Rules of engagement

    Also look at other content influencers like nurses and pharmacists. 3.Take a look at your customer segment engagement:How are you engaging now and is that being effective? ... Get the raw feedback from the patient groups, physician groups, etc to see how

  • Shaping healthcare Shaping healthcare

    Do you know how the rebates are currently used and where they end up? ... Coming back to value, how do  you measure Bayer’s impact on the healthcare system and on patients in the UK?

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Latest from PMHub

  • The emotive engagement gallery opens its doors for the first time

    snacks.   . Lizzie Nayman,  Deputy Managing Director  said: “it was lovely to see our work from last year on the walls, as it’s not often you are able to take stock ... As the agency continues going from strength to strength, the team are now

  • Creative problem solving, solved

    EIMEAR POWER| 30. TH. AUGUST 2019. How creative are you? Your teams? ... Your company? And how important do you think creativity is to your company’s success?

  • Localising content: How to not get lost in translation

    Here are a few small tricks on how you can improve digital content adaptation. ... step – to be competitive you need to consider how you can align your DAM platform with tools that supports rapid and compliant multichannel digital content creation.

  • Corporate event food. How to get it right

    For example, if you are holding an event to showcase how your business is adapting to change while maintaining its established values, you could devise a menu of classic dishes with ... Consider when you are holding your event. The scheduling of your

  • Good data is nothing without advocacy

    They are crucial in gaining traction with doctors and pharmacies for your brand. ... What is your current brand situation? Who are your core consumers and how do you want them to perceive your brand?

More from PMHub
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