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Pharma ramps up its use of Instagram

GSK became the latest firm to join the social network, signing up last month

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NHS marks its Twitter debut with story-sharing initiative

Three-month project will see a patient or staff member take over the new account

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Gilead launches European hep C awareness drive

Aims to highlight significance of cure through patient storytelling initiative

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Cuttsy and Cuttsy launches campaign celebrating healthcare industry

Encourages people to share positive experiences online

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Digital influencer marketing

How good stories can drive value for brands, products and companies

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The future is bright

The importance of creativity and innovation in the age of the millennial

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AbbVie launches chronic skin disease awareness campaign

Online educational resource aims to improve understanding and accelerate diagnosis

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Otsuka joins its Japanese peers on Twitter

The firm's US operations make their social media debut

Boehringer Ingelheim PM Society Digital Awards 2016 social media

Social media win for Boehringer at PM Society Digital Awards

Sees off competition from AbbVie, Bayer, Novartis and Pfizer

HRA Pharma ellaOne campaign

HRA launches ‘fairytale’ digital ad campaign for ellaOne brand

Promotion will run on digital media sites, including the Mail Online

B2B social media: a spring 2016 review

Is your social media strategy on point? Take a look at the latest trends in B2B social media.

Say Communications

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Using social data to see patients more clearly

A new dawn is approaching in healthcare and drug safety

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