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iPhone

This page shows the latest iPhone news and features for those working in and with pharma, biotech and healthcare.

Will your clinical trial blend?

By Harry Yeates. Since 2006, Tom Dickson, the founder of US liquidiser brand Blendtec, has demonstrated the superiority of his machines by using them to reduce unlikely objects – from iPhones, to

Latest news

Transformation in healthcare professionals’ digital behaviours

The use of Twitter for iPhones only took over this lead in 2012, at a time when the use of social media on other mobile devices such as Blackberry was also
Four Health and ARK among winners at PM Society Digital Awards

The glittering awards ceremony, which saw around 500 guests, was announced by comedian Russell Kane, who has hosted the Digital Awards previously, and the original voice of Apple’s iPhone assistant
Apple Watch shows promise in heart study, but doctors sceptical

a notification will be triggered to send to the user’s watch and iPhone.
The Final Frontier

A lot has happened since then: George Bush was president of the United States, we had the 9/11 terrorist attacks and the iPod (not the iPhone) was invented.
It’s only money

Pricing and penalties. Apple is slowing down iPhones. Volkswagen has gamed its emissions data.

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Latest Intelligence

Biopharma's Future: Made in China

All that has changed in the last 20 years, with an economic and manufacturing revolution transforming China into the world’s biggest exporter, making everything from iPhones to underwear.
Coming to an understanding

When the first iPhone was launched, the CEO of Nokia said it was a nice thing but the peak sales they were targeting were only equivalent to Nokia's weekly production - ... five years later Nokia was done because the iPhone hit a need that the customer
Stories that can save lives

Instead of listing off the iPhone's amazing features, he wove together a narrative of how Apple was reinventing the phone.
Wearables: the tangible product of the patient revolution

and was released in September last year with its new iPhone 6 range. ... Apple will also use a cross-platform approach and use separate devices made by other companies that will allow the iPhone to also gather information.
Big Data – the next big thing

The ‘Internet of Things’ age is truly upon us. . Imagine the scenario where your after-dinner nap gets interrupted by your favourite iPhone ringtone just to hear the pre-recorded voice

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Latest from PMHub

Spotlight interview: 15 minutes on digital in medical communications

on the iPhone.
Secrets of Pharma Advertising

The iPhone was not a response to customer demand, it was a leap of imagination by Steve Jobs to pack a media player, a phone and an internet communicator into one
Money, sex and power

this regard as quickly as Apple have issued each new generation of the iPhone. .
Are we harnessing the full emotional power of brand creativity?

And yet still the people queue outside the store all night for the latest iPhone (and new charger). .
Getting personal with wearable tech

Interestingly in July 2016, GlaxoSmithKline launched a rheumatoid arthritis study, called PARADE, and an iPhone app using Apple's ResearchKit, demonstrating the first time a drugmaker has used the open source

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