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Iconic brands

This page shows the latest Iconic brands news and features for those working in and with pharma, biotech and healthcare.

GSK holds on to older products

GSK holds on to older products

The pharma company announced earlier this year its intent to divest certain US and European brands in its established products portfolio with an annual revenue value of £1bn. ... The company also sold several iconic consumer brands, such as Ribena and

Latest news

  • GSK sells Lucozade and Ribena for £1.35bn GSK sells Lucozade and Ribena for £1.35bn

    Suntory Beverage &Food acquires consumer brands. GlaxoSmithKline (GSK) has sold off two of its most iconic consumer brands to a Japanese food and drink company as it attempts to simplify it ... GSK said the decision followed a strategic review of the two

  • Building brand strength – Part 4 Building brand strength – Part 4

    It is no surprise that these brands are top of mind when it comes to identifying iconic pharma brands, because they all incorporate the key factors of brand strength. ... See the results of your nominations in the Iconic Brands Survey – what made the

  • Brand DNA: decoding the next generation Brand DNA: decoding the next generation

    The results for our Iconic Brands Survey are in, with a 1-10 league table compiled from your nominations (see Iconic Brands Survey: The results). ... It was while working on the Iconic Brands Survey findings that a report from PatientView entitled

  • Iconic Brands Survey: The results Iconic Brands Survey: The results

    We have analysed the nominations for 'iconic' brands and are pleased to reveal the top 1-10 league table of iconic pharmaceutical brands:. ... Marketers who completed this survey mentioned consistent themes that, in their opinion, distinguish iconic

  • Building brand strength – Part 3 Building brand strength – Part 3

    In the run up to our reveal of the Iconic Brands League table, we continue our discussion of brand strength exemplars from your Iconic brand nominations. ... We have seen an overwhelming number of nominations for Viagra in the Iconic Brands survey… and

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