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Idea Pharma

This page shows the latest Idea Pharma news and features for those working in and with pharma, biotech and healthcare.

Keeping it in the family pays dividends

Keeping it in the family pays dividends

Pharma. “ We are constantly striving to help more patients and help them better. ... Big pharma could learn a lot from the more studious approach of family and foundation firms.”.

Latest news

  • Market access and the importance of early stakeholder engagement Market access and the importance of early stakeholder engagement

    Smart Thinking blog. Insights and expert advice on the key issues facing today’ s pharma marketer. ... There is no doubt that the processes and capabilities that pharma organisations need to employ have evolved.

  • A helping hand with innovation A helping hand with innovation

    That would be some seriously naïve business practice, wouldn't it? Not if all pharma companies bought in to the idea, the net result of which would be thousands of molecules ... It's a nice idea, but it couldn't actually happen, could it?

  • Interview: Dan Mathews on pharma marketing trends and the PMEA programme Interview: Dan Mathews on pharma marketing trends and the PMEA programme

    We see pharma companies in Europe responding by building expertise that really demonstrates value to the payer and patient population, becoming more nimble in their operations and increasingly working in niche ... Pharma companies have bought into the

  • Former AstraZeneca man Graham Walker joins Idea Pharma

    Former AstraZeneca man Graham Walker joins Idea Pharma. Will work with product teams to bridge gap between clinical and commercial. ... Dr Graham Walker has joined product design consultants Idea Pharma as a member of its Ideation team.

  • Konstantin Linnik to head IP strategy at Idea Pharma

    Konstantin Linnik to head IP strategy at Idea Pharma. Former senior corporate counsel at Pfizer joins clinical stage strategy consultancy as general counsel and principal IP strategist. ... Idea Pharma has appointed former senior corporate counsel at

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Latest Intelligence

  • The handover: Pfizer reshapes itself for a new era The handover: Pfizer reshapes itself for a new era

    For the US market, this would formerly have been seen as an outrageous idea, and US pharma CEOs and industry lobby group PhRMA have opposed the move. ... These battles over pricing and access in the US market remain among the biggest priorities for

  • Live boulder, live louder Live boulder, live louder

    But only if put to work over the long term.”. Creativity in pharma. ... A common current obstacle in pharma is the need to ‘resell’the idea of creativity.

  • Transformational technology Transformational technology

    It is a very common idea now that pharma needs to operate like a services-to-the-patient company,” said Robert Chu, senior vice president of technology solutions at IMS Health. “ ... In commercial pharma, adherence is a big challenge and

  • Pharma advertising needs a new kind of creative idea Pharma advertising needs a new kind of creative idea

    Pharma advertising needs a new kind of creative idea. Adapting the 'creative idea' to this brave new, multichannel world. ... Now we need to have a different kind of idea – something that gives us scope far beyond the single image.

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Latest appointments

  • Idea Pharma adds to its medical investigation team Idea Pharma adds to its medical investigation team

    Idea Pharma adds to its medical investigation team. Appoints Partha Ghosh from Parexel and Peter Wootton from AstraZeneca. ... Idea Pharma has boosted its medical investigation team with the appointment of Partha Ghosh and Peter Wootton.

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Latest from PMHub

  • So how do you really engage with patients?

    The idea of designing a service or solution around the patient has been around for several years. ... Pharma companies are now working with patients on a much more regular basis.

  • IDEA Pharma

    IDEA Pharma. IDEA Pharma specialises in path-to-market strategy at Phase II, transforming the probability of commercial success for any molecule.

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