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Curb your enthusiasm (if you want to impress)

How do you build trust in pharmaceutical marketing? Through what you say, not by how loud you shout.

Life Healthcare Communications

Fake News is Bad for your Health

Ill informed patients make poor health decisions

Life Healthcare Communications

- PMLiVE

Changing healthcare communications

Replacing anxiety with confidence, mediocrity with purpose

- PMLiVE

Q&A: Beth Whitworth

Gemma Jones interviews Virgo Health's director

- PMLiVE

Q&A: Kate Pain

Gemma Jones interviews Pfizer's digital marketing lead

- PMLiVE

Q&A: Jenny Squibbs The best and worst things about working in healthcare comms

Gemma Jones interviews 90TEN's senior account director

18 SWITCHED ONcology: The Big Communication

Matching unprecedented clinical advances in immuno-oncology with transformative communication

Havas Lynx

How human differences can affect communication success by Samantha Lynne

DISC Consultant Samantha Lynne examines how human differences affect communication success.

Say Communications

Why I think rare disease companies are more patient-centric

Guest blogger Kamlesh Sheth believes companies that specialise in rare disease tend to be more patient-centric.

Say Communications

Embracing the demands of the empowered ‘consumer-savvy’ patient by Ann Generlich

Our access to information, which is now constantly at our fingertips and the explosion of new technologies has shifted the buying power to increasingly ‘consumer-savvy’ patients. These are patients who choose...

Say Communications

Generation Now: the impact of the millennial HCP on our world

Millennials are criticised as narcissistic, entitled and technology-obsessed, but our new campaign shows millennial healthcare professionals – mHCPs – in a different light. They have certainly grown up in a...

Havas Lynx

- PMLiVE

2017 Trends Reports

GSW and InVentiv Health Communications are pleased to release the 6th installment of the Trends report series, consisting of four reports: Consumer, Digital, Communications and Healthcare

Syneos Health®

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