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influence

This page shows the latest influence news and features for those working in and with pharma, biotech and healthcare.

In plain sight

In plain sight

The award is widely acknowledged as being designed for ‘a person, a group, an idea, or an object that for better or for worse has done the most to influence the

Latest news

  • Perfect partners Perfect partners

    Managing perception. In healthcare in particular, concerns about perception, often with respect to inappropriate influence, are common.

  • The chief executive ostrich The chief executive ostrich

    Space prevents me from doing justice to his thesis here but the essence of Trivers’ argument is that we humans, in order to better influence others, evolved the ability to deceive

  • With knowledge and position comes responsibility With knowledge and position comes responsibility

    also due to our innate ability to influence.

  • Generation Z Generation Z

    Being more attuned to diversity in the workplace and an organisation’s social responsibility, these are the factors that will influence how Millennials will judge and select potential employers.

  • Don’t we all need to be able to change something? Don’t we all need to be able to change something?

    Changing that behaviour requires an understanding of the influences on key stakeholder behaviour in the context in which they occur, before being able to execute the right intervention.

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Fear or encouragement, which is best to drive behaviour change?
The communications industry depends on fear of the perceived loss of something, in order to create the hope found in a product benefit. But, if if left too long unchecked,...
The unheard, unseen, and uncorrected effects of COVID-19
The disproportionate effects of the pandemic have been highlighted amongst ethnic minorities, so is it likely that ethnic minorities will be more worried about participating? And could this exacerbate inequalities...

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