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This page shows the latest influence news and features for those working in and with pharma, biotech and healthcare.

Decision time for Brexit

Decision time for Brexit

leave the UK tied to the EU but unable to influence decisions or strike its own trade deals with other nations. ... This would see the UK’s regulator the MHRA part of the EMA network for medicines regulation, but unable to influence decision-making.

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  • Nudge-nudge, think-think Nudge-nudge, think-think

    The healthcare sector is incredibly fragmented. Helping to join up the end-to-end experience presents a significant opportunity for organisations to grow their influence within the ecosystem.

  • Redefining communications excellence Redefining communications excellence

    They’re perceived as vanity metrics, rather than value metrics of real influence.”. ... However, social media metrics are far from the only way to assess the influence of professionals.

  • KAM 2.0 KAM 2.0

    We are also seeing a rise in payer influence and control, often across multiple markets. ... development. Act while the opportunity is there. The consolidation of influence to several key ‘super accounts’is likely to continue, with large healthcare

  • Brand teams: why are some smarter than others? Brand teams: why are some smarter than others?

    For example, beneath the major investment in a congress programme might lie the hidden assumption that ‘a corporate presence at congresses influences its attendees towards prescribing a brand’. ... For example, if congress attendance influences brand

  • Trust me, I’m from pharma Trust me, I’m from pharma

    We’ve come a long way – and we’ve removed a lot of the scepticism around how we influence customers.

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Aptus Health

Aptus Health is dedicated to advancing health engagement. The company offers end-to-end digital health engagement solutions spanning all areas of...

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