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influence

This page shows the latest influence news and features for those working in and with pharma, biotech and healthcare.

Who's calling the shots in European healthcare?

Who's calling the shots in European healthcare?

While many in pharma fear this shift in the balance of power, Natsis says its influence should be curtailed – but believes that the industry doesn’t have to be the loser ... and say it doesn’t have influence on access and shaping the market.”.

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  • Behaviour change – is there something missing?

    This showed that designing a campaign with clear behavioural targets and fundamental psychological theory can result in impressive outcomes in an area of health that is notoriously difficult to influence.

  • A researcher’s guide to Key Driver Analysis

    Which are the most important factors that influence likelihood to use a product that’s soon to be launched?

  • Good data is nothing without advocacy

    Therefore, how data is communicated and by whom is important to influence the target audience. ... Getting it right. If you get it right, effective advocacy and campaigns will give your data credibility and increase its reach, make your brand stand out

  • Fake News is Bad for your Health

    Another big influence is 'super-spreaders', who propagate misinformation (motivated by ignorance or malice) through social media. ... What else can we do to influence people's beliefs and protect them from irrational self-harm?

  • Body image and mental health: The psoriasis connection

    Our body image – how we think and feel about our bodies - is a result of various individual, family and cultural influences; in western cultures which emphasise materialism, consumption and celebrity lifestyles, ... By increasing awareness of how these

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