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influence

This page shows the latest influence news and features for those working in and with pharma, biotech and healthcare.

Report finds ‘startling’ lack of progress of antibiotic R&D agenda

Report finds ‘startling’ lack of progress of antibiotic R&D agenda

the current systems are yet to generate data that is accurate enough to influence policy and action.

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  • The evolution of marketing – the Amgen way The evolution of marketing – the Amgen way

    Furthermore, team members need to demonstrate the ability to orchestrate and influence a complex matrix in a global operating model while working together with a certain degree of urgency and keeping

  • Changing direction: adapting to a rapidly-evolving environment Changing direction: adapting to a rapidly-evolving environment

    Our marketers are the orchestrators of the cross-functional team; these team members must learn how to decipher ambiguity, develop acumen across functions and have the ability to lead, influence, move

  • Breaking free Breaking free

    However, although behaviour is inherently personal, the influences on it stretch far and wide. ... Those influences must be leveraged, and digital provides a powerful opportunity to do that at scale.

  • Real-world studies Real-world studies

    While RWE is not a new concept, its ability to influence decision-making across the product life cycle has increased significantly with the greater availability of and access to real-world

  • A new era in European Parliament: policymakers need to hear from pharma A new era in European Parliament: policymakers need to hear from pharma

    Yet, given the current balance of influence across the continent, industry should resist the temptation to engage only with policymakers they already know well.

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