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Influencer

This page shows the latest Influencer news and features for those working in and with pharma, biotech and healthcare.

20/20 vision

20/20 vision

Fake news. Every day, more sources of information become available and with social influencers on the increase, fake news and ‘bad science’ will continue to infiltrate our lives.

Latest news

  • W2O acquires advertising and medical education agency 21GRAMS W2O acquires advertising and medical education agency 21GRAMS

    The acquisition strengthens W2O’s position in medical and scientific communications, and will extend the group’s engagement with healthcare influencers.The addition of 21GRAMS to the group’s roster also

  • The business case for patient engagement The business case for patient engagement

    Patients have become important influencers regarding prescription decisions – not only for themselves but also for other patients.

  • New digital director for 90TEN New digital director for 90TEN

    90TEN has a strong track record in making social and digital channels work harder for our healthcare clients, especially through our influencer marketing approach”, said Peter Impey, Managing Director of 90TEN ... The consultancy’s digital work has

  • Someone like you Someone like you

    These individuals – patient influencers as they are known – are becoming more and more ubiquitous. ... It is this hallmark of having ‘walked a mile in your shoes’ that draws us to these patient influencers.

  • Virgo Health targets influencer marketing Virgo Health targets influencer marketing

    collaborate with social media influencers to deliver messages to patients, the public and healthcare professionals.”. ... The term influencer marketing refers to a strategy to sway the opinion of a desired audience, and some pharma companies, including

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Latest Intelligence

  • Tackling antimicrobial resistance on multiple fronts Tackling antimicrobial resistance on multiple fronts

    An international AMR Fund. That’s why a new funding mechanism is needed, one that will be initiated and backed by multiple players, including decision-makers and influencers in pharma and

  • Case study: You vs Train Case study: You vs Train

    train. He survived but with life-changing injuries. At the heart of the campaign was a social film, supported by paid, owned and earned activity, including influencer and media outreach to ... Influencer and media outreach amplified the campaign message

  • Case study: Project Family Case study: Project Family

    Fertility: Bringing together fertility influencers from across Europe, including same-sex couples and.

  • Case study: Ovarian Cancer Action (OCA) Case study: Ovarian Cancer Action (OCA)

    To help the campaign extend its reach, campaign partner Bloom &Wild sent a bouquet of white roses to 16 influencers, including TV doctors, as part of the multifaceted campaign. ... By sending digital influencers such as ITV’s Dr Sara Kayat and Cat

  • Creativity in storytelling: why pharma must invest more in creativity Creativity in storytelling: why pharma must invest more in creativity

    Guy Vickerstaff, Chair of IPA Scotland, said: “For all the data, for all the latest tech, for all the influencers and all the noise, it’s all too easy to lose

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