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Influencer

This page shows the latest Influencer news and features for those working in and with pharma, biotech and healthcare.

New digital director for 90TEN

90TEN has a strong track record in making social and digital channels work harder for our healthcare clients, especially through our influencer marketing approach”, said Peter Impey, Managing Director of 90TEN ... The consultancy’s digital work has

Latest news

Someone like you

These individuals – patient influencers as they are known – are becoming more and more ubiquitous. ... It is this hallmark of having ‘walked a mile in your shoes’ that draws us to these patient influencers.
Virgo Health targets influencer marketing

collaborate with social media influencers to deliver messages to patients, the public and healthcare professionals.”. ... The term influencer marketing refers to a strategy to sway the opinion of a desired audience, and some pharma companies, including
Saatchi and Saatchi Wellness London launch IVF campaign

Additionally, the advertising agency is calling out to the public, influencers and celebrities to take part by donating their scream on social media, which will result in the world’s longest
Communiqué Awards 2018 are open for entry

made a real difference - to patients, to stakeholders and influencers, and to the reputation of our industry itself.”.
Huntsworth reshuffle sees Nitrogen and Tonic join its Evoke Group

Meanwhile, Tonic Life Communications brings global public relations, stakeholder engagement expertise and will strengthen its social media and influencer marketing business to the group.

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Latest Intelligence

Innovation and digital health comms recognised at Communiqué Awards

bloggers. The 24youhavethepower website. BCW applied a unique methodology to pinpoint the influencers most effective at engaging and motivating adolescents and their parents to act. ... Using the influencers to develop their own content based on key
The social dilemma: is it time for pharma to join the party?

If industry wants to engage a new cohort of customers across social channels, it may make sense to reframe the approach around ‘influencers’ rather than simply KOLs. ... If we’re to capture the full range of today’s influencers, that’s where we
Is anybody listening?

The research says that online health communities have a major role to play in promoting self-management in chronic diseases, citing ‘super-users’ within these communities as critical influencers. ... These are influencers pharma cannot afford to
Galderma launches Rosacea awareness campaign

Galderma hopes to help with this by partnering with top rosacea influencers to raise awareness.
Five questions guiding the way to actual patient-centricity

A solution to this is influencer mapping, which can help to identify individuals with opinions relevant to us.

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Latest appointments

Portland Health appoints Alfred Jackson as a partner

The Portland Health team recognise the importance of legislators, regulators and influencers in shaping the course of treatments, issues, companies and organisations in the US.”.
Ogilvy HealthPR appoints social media manager

In the past two years, our social media revenue has grown more than 50 per cent, with a rising demand for strong content strategy, as well as editorial development and influencer
New London head for comms firm JPA

The agency is known for its work in influencer relations, a targeted approach to reaching stakeholders who engage others.
Pfizer's Andrew Thomas takes up UK comms agency role

He is great fun, hugely well liked and respected in our industry and a proven influencer at a senior level.

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Latest from PMHub

Blended Intelligence

Generate greater internal support from the sales team. Entice influencers to support the cause.
Keep it real with patient bloggers… and leave mainstream social influencers to tackle the fake reality

Keep it real with patient bloggers… and leave mainstream social influencers to tackle the fake reality. ... At Red Consultancy we regularly work with patient social influencers and a few things have struck me….
90TEN appoints digital veteran Ged Carroll and Four Health’s Sarah Avent to the senior management team

90TEN has a strong track record in making social and digital channels work harder for our healthcare clients, especially through our influencer marketing approach”, said Peter Impey, Managing Director of 90TEN ... The consultancy’s digital work has
Good data is nothing without advocacy

Additionally, changes in the way that people access information today mean that advocates can act as influencers on social media, whether focused on HCPs or patient groups.
Fake News is Bad for your Health

A recent survey found that 61% of patients publicly share health information, primarily through Facebook, and the figure rises to 94% among 'high influencers'. ... Recruit 'benign social influencers' with the reach and credibility to spread truthful