This page shows the latest Influencer news and features for those working in and with pharma, biotech and healthcare.
on influencer and entertainment marketing.
It might be to share some of your company’s information; it might be a public health or patient charity website; it might be a local or celebrity influencer commenting on
Working on that programme ultimately led me to shift focus to building our social media and influencer practice at our agency.
Pfeffer, and many other authorities, see these behaviour traits as characteristic of people who are good influencers. ... And I hope I can assume that my readers understand the value of being a good influencer.
Fake news. Every day, more sources of information become available and with social influencers on the increase, fake news and ‘bad science’ will continue to infiltrate our lives.
The acquisition strengthens W2O’s position in medical and scientific communications, and will extend the group’s engagement with healthcare influencers.The addition of 21GRAMS to the group’s roster also
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A combination of social listening, influencer mapping, search analysis and quantitative research can help identify the similarities and differences among our audiences. ... A world where celebrities, influencers, politicians, even clinicians, will all
Gain competitive intelligence. Recognise strategic digital partnerships. Identify the influencers or Digital Opinion Leaders.
The starting point. The first priority is to re-map customers and influencers across your entire geography and organisational structures and to re-evaluate your company’s strategy around growth and
Although they have not embedded themselves into marketing thinking as deeply as has Rogers, the work of Lave and Wenger lies beneath concepts such as ‘gatekeepers’, ‘champions’ and ‘influencers’.
physicians, specialist physicians, nurses, payers and policymakers), as well as the influencers of these stakeholders.
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She specialises in awareness campaigns and special events, having worked with high- profile physicians, celebration and influencers on behalf of major pharma companies.
The work is rooted in insight and strategic thinking, and combines the best in social, influencer and media.
The Portland Health team recognise the importance of legislators, regulators and influencers in shaping the course of treatments, issues, companies and organisations in the US.”.
In the past two years, our social media revenue has grown more than 50 per cent, with a rising demand for strong content strategy, as well as editorial development and influencer
The agency is known for its work in influencer relations, a targeted approach to reaching stakeholders who engage others.
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Fireside Chat with João Bocas, CEO, Keynote Speaker, Social Media Influencer &Advisor at Digital Salutem. ... They will also dive into the concepts of “healthcare influencers” and “digital opinion leaders,” among many other things!
They will also discuss how and why Pharma should leverage social media and patient “influencers” to reach more patients.
The various regulatory and national bodies, and public influencers (whether health experts or not), providing a multitude of sometimes conflicting perspectives has been unhelpful in many cases.
Local health authorities could be identifying influencers in the area that resonate with the people they want to reach. ... Something as simple as a live Q&A session on social media with that influencer and a COVID-19 expert can open up the reach to new
As we know from the anti-vax proponents, pseudo-science can be promulgated by passionate influencers, so even our best rational endeavours in public health communications can be hampered by quackery.
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Blue Latitude Health is a creative marketing consultancy. Founded in 2003, our combination of heritage, approach and capability gives us...