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Influencer
This page shows the latest Influencer news and features for those working in and with pharma, biotech and healthcare.
W2O rebrands as ‘health innovation company’ Real Chemistry
on influencer and entertainment marketing.
Latest news
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Don't hesitate, vaccinate!
It might be to share some of your company’s information; it might be a public health or patient charity website; it might be a local or celebrity influencer commenting on
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Q&A: Kate Callan
Working on that programme ultimately led me to shift focus to building our social media and influencer practice at our agency.
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Evolving at home
Pfeffer, and many other authorities, see these behaviour traits as characteristic of people who are good influencers. ... And I hope I can assume that my readers understand the value of being a good influencer.
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20/20 vision
Fake news. Every day, more sources of information become available and with social influencers on the increase, fake news and ‘bad science’ will continue to infiltrate our lives.
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W2O acquires advertising and medical education agency 21GRAMS
The acquisition strengthens W2O’s position in medical and scientific communications, and will extend the group’s engagement with healthcare influencers.The addition of 21GRAMS to the group’s roster also
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Approximately 2 fully matching, plus 113 partially matching documents found.
Latest Intelligence
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Now that COVID-19 vaccines have been approved, it’s our turn, healthcare communicators
A combination of social listening, influencer mapping, search analysis and quantitative research can help identify the similarities and differences among our audiences. ... A world where celebrities, influencers, politicians, even clinicians, will all
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Building meaningful customer engagement through data-driven digital insights
Gain competitive intelligence. Recognise strategic digital partnerships. Identify the influencers or Digital Opinion Leaders.
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Working in true partnership in a time of change
The starting point. The first priority is to re-map customers and influencers across your entire geography and organisational structures and to re-evaluate your company’s strategy around growth and
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Putting theory into practice
Although they have not embedded themselves into marketing thinking as deeply as has Rogers, the work of Lave and Wenger lies beneath concepts such as ‘gatekeepers’, ‘champions’ and ‘influencers’.
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Successful product commercialisation: what can we learn from the rare disease setting?
physicians, specialist physicians, nurses, payers and policymakers), as well as the influencers of these stakeholders.
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Approximately 2 fully matching, plus 73 partially matching documents found.
Latest appointments
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New hire and promotions announced at Evoke KYNE
She specialises in awareness campaigns and special events, having worked with high- profile physicians, celebration and influencers on behalf of major pharma companies.
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Red Consultancy appoints MD in its health division
The work is rooted in insight and strategic thinking, and combines the best in social, influencer and media.
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Portland Health appoints Alfred Jackson as a partner
The Portland Health team recognise the importance of legislators, regulators and influencers in shaping the course of treatments, issues, companies and organisations in the US.”.
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Ogilvy HealthPR appoints social media manager
In the past two years, our social media revenue has grown more than 50 per cent, with a rising demand for strong content strategy, as well as editorial development and influencer
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New London head for comms firm JPA
The agency is known for its work in influencer relations, a targeted approach to reaching stakeholders who engage others.
More from appointments
Approximately 0 fully matching, plus 6 partially matching documents found.
Latest from PMHub
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Live Webinar: Social Media, Wearable Technologies, and AI
Fireside Chat with João Bocas, CEO, Keynote Speaker, Social Media Influencer &Advisor at Digital Salutem. ... They will also dive into the concepts of “healthcare influencers” and “digital opinion leaders,” among many other things!
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Live Webinar: How Patient Advocacy Can Positively Disrupt Healthcare
They will also discuss how and why Pharma should leverage social media and patient “influencers” to reach more patients.
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Preparing Science for the Real World
The various regulatory and national bodies, and public influencers (whether health experts or not), providing a multitude of sometimes conflicting perspectives has been unhelpful in many cases.
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Is communication killing the COVID-19 vaccine’s chance at success?
Local health authorities could be identifying influencers in the area that resonate with the people they want to reach. ... Something as simple as a live Q&A session on social media with that influencer and a COVID-19 expert can open up the reach to new
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The imperfect art of sustainable communications
As we know from the anti-vax proponents, pseudo-science can be promulgated by passionate influencers, so even our best rational endeavours in public health communications can be hampered by quackery.
More from PMHub
Approximately 4 fully matching, plus 78 partially matching documents found.
COVID-19 Updates and Daily News
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- CureVac outlines COVID-19 vaccine production plans ahead of regulatory approval
- Moderna’s booster vaccine for South African variant demonstrates promising early results
- GSK discontinues two feladilimab trials in head and neck cancer
- Novavax seeks FDA emergency approval for COVID-19 vaccine by May
- Merck & Co halts development of potential COVID-19 drug MK-7110
- Roche’s Ocrevus shows significant benefit in early-stage MS patients
- Roche reports strong diagnostics sales in Q1 as demand for COVID-19 tests continues
- EMA finds overall benefit-risk ‘remains positive’ for J&J COVID-19 vaccine
- Vertex to lead development of CRISPR Therapeutics-partnered gene therapy
- Health leaders welcome EDPB’s opinion on adequacy of UK’s data protection standards
- bluebird bio anticipates lift of clinical holds on LentiGlobin in mid-2021
- Havas Health & You appoints Pat Thistlethwaite as chief experience officer
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PMHub
Blue Latitude Health
Blue Latitude Health is a creative marketing consultancy. Founded in 2003, our combination of heritage, approach and capability gives us...
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