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Influencer

This page shows the latest Influencer news and features for those working in and with pharma, biotech and healthcare.

W2O rebrands as ‘health innovation company’ Real Chemistry

W2O rebrands as ‘health innovation company’ Real Chemistry

on influencer and entertainment marketing.

Latest news

  • Don't hesitate, vaccinate! Don't hesitate, vaccinate!

    It might be to share some of your company’s information; it might be a public health or patient charity website; it might be a local or celebrity influencer commenting on

  • Q&A: Kate Callan Q&A: Kate Callan

    Working on that programme ultimately led me to shift focus to building our social media and influencer practice at our agency.

  • Evolving at home Evolving at home

    Pfeffer, and many other authorities, see these behaviour traits as characteristic of people who are good influencers. ... And I hope I can assume that my readers understand the value of being a good influencer.

  • 20/20 vision 20/20 vision

    Fake news. Every day, more sources of information become available and with social influencers on the increase, fake news and ‘bad science’ will continue to infiltrate our lives.

  • W2O acquires advertising and medical education agency 21GRAMS W2O acquires advertising and medical education agency 21GRAMS

    The acquisition strengthens W2O’s position in medical and scientific communications, and will extend the group’s engagement with healthcare influencers.The addition of 21GRAMS to the group’s roster also

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