Please login to the form below
Influencer
This page shows the latest Influencer news and features for those working in and with pharma, biotech and healthcare.
Q&A: Kate Callan
Working on that programme ultimately led me to shift focus to building our social media and influencer practice at our agency.
Latest news
-
Evolving at home
Pfeffer, and many other authorities, see these behaviour traits as characteristic of people who are good influencers. ... And I hope I can assume that my readers understand the value of being a good influencer.
-
20/20 vision
Fake news. Every day, more sources of information become available and with social influencers on the increase, fake news and ‘bad science’ will continue to infiltrate our lives.
-
W2O acquires advertising and medical education agency 21GRAMS
The acquisition strengthens W2O’s position in medical and scientific communications, and will extend the group’s engagement with healthcare influencers.The addition of 21GRAMS to the group’s roster also
-
The business case for patient engagement
Patients have become important influencers regarding prescription decisions – not only for themselves but also for other patients.
-
New digital director for 90TEN
90TEN has a strong track record in making social and digital channels work harder for our healthcare clients, especially through our influencer marketing approach”, said Peter Impey, Managing Director of 90TEN ... The consultancy’s digital work has
More from news
Approximately 2 fully matching, plus 111 partially matching documents found.
Latest Intelligence
-
We need to keep learning to keep innovating
A test and learn approach to an influencer campaign could see us launch the campaign in just one market with a handful of influencers and clear milestones. ... We can then expand it to include more influencers, more content and more countries as our
-
How healthcare comms needs to adapt
leader, brand, influencer or traditional publisher, and the way in which we – as agencies – produce, package and share information is slowly adapting to the new ways people consume health content.
-
Rise of the patient influencer
The power of the patient influencer. Patient influencers offer genuine content in an authentic voice. ... Content creation – influencers are often incredibly creative with content and could support brand campaigns.
-
Tracking communications trends in healthcare
We need to go beyond social listening to understand the connections between different stakeholder audiences and key influencers in order reach target audiences rapidly.
-
Focusing on patient centricity to build trust in pharma
They are looking for sources that they respect and this is why we have seen the exponential rise of the social influencer. ... While healthcare was a little late to influencer marketing, successful campaigns now depend on building relationships with the
More from intelligence
Approximately 2 fully matching, plus 67 partially matching documents found.
Latest appointments
-
Red Consultancy appoints MD in its health division
The work is rooted in insight and strategic thinking, and combines the best in social, influencer and media.
-
Portland Health appoints Alfred Jackson as a partner
The Portland Health team recognise the importance of legislators, regulators and influencers in shaping the course of treatments, issues, companies and organisations in the US.”.
-
Ogilvy HealthPR appoints social media manager
In the past two years, our social media revenue has grown more than 50 per cent, with a rising demand for strong content strategy, as well as editorial development and influencer
-
New London head for comms firm JPA
The agency is known for its work in influencer relations, a targeted approach to reaching stakeholders who engage others.
-
Pfizer's Andrew Thomas takes up UK comms agency role
He is great fun, hugely well liked and respected in our industry and a proven influencer at a senior level.
More from appointments
Approximately 0 fully matching, plus 5 partially matching documents found.
Latest from PMHub
-
When community can inspire a social media movement
There has been a boom in recent years of the expert patient influencer – someone who is living with a chronic condition, whether that is a skin condition such as rosacea, or ... their Rosacea Awareness Month activity during April, from planned viral
-
Can social listening can improve patient recruitment and retention?
Spot the influencers who matter to your patients. Watching the conversations unfold within your disease community, you can identify who has the strongest influence over your target population.
-
The impact of 5G on digital marketing
It will be exciting to see how video-based platforms such as YouTube and TikTok will evolve, what kind of collaborations will be possible with influencers and what the next generation
-
The benefits of a expert-led market access strategy
Value added services and stakeholder and influencer management, balanced with strong negotiation and tender skills, are ever more important to navigate the many hurdles at country level throughout the product life
-
Delivering true value: what does it mean for KAM in cancer care?
For her, it was incredibly difficult to track key influencers and their roles within the myriad of NHS organisations involved in cancer care and within the new structures that are being
More from PMHub
Approximately 2 fully matching, plus 67 partially matching documents found.
COVID-19 Updates and Daily News
Featured jobs
- Gilead agrees $21bn buyout of Immunomedics
- Regeneron launches phase 3 COVID-19 antibody trial in the UK
- Regeneron launches phase 3 COVID-19 antibody trial in the UK
- Gavi says 76 wealthy countries have committed to COVAX vaccine facility
- Roche’s Ocrevus boasts positive long-term data in MS
- First patients dosed with COVID-19 vaccine from SpyBiotech and Serum Institute of India
- InSite Mapping™ - a Novel Tool for Insight-gathering and Patient Journey Mapping
- Envision Pharma Group scoops two Silvers at the PM Society Digital Awards 2020
- Alone we can do so little, together we can do so much
- What can't we afford to treat anymore?
- OPEN VIE is awarded a Bronze Award at the PM Society Digital Awards 2020
- BioNTech bolsters COVID-19 vaccine capacity with Novartis deal
PMHub
COUCH Health
We are a patient engagement agency committed to making clinical study experiences human. By guiding organisations in making everything they...
Latest intelligence
- InSite Mapping™ - a Novel Tool for Insight-gathering and Patient Journey Mapping
- Learn how a client engaged 18 rheumatologist advisors over 6 months to create a patient journey map for SLE....
- Alone we can do so little, together we can do so much
- Collaboration is at the heart of successful patient engagement and effective healthcare provision. But in such a complex, nuanced network, true collaborations are rare. So how can we, as an...
- 7 important considerations for creating an inclusive clinical trial website
- You might have noticed that all of us here at COUCH Health are big advocates for taking action to improve diversity and inclusion in the world of clinical research. ‘Taking...
Quick links
Infographics
