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influencer marketing

This page shows the latest influencer marketing news and features for those working in and with pharma, biotech and healthcare.

New digital director for 90TEN

90TEN has a strong track record in making social and digital channels work harder for our healthcare clients, especially through our influencer marketing approach”, said Peter Impey, Managing Director of 90TEN ... The consultancy’s digital work has

Latest news

Virgo Health targets influencer marketing

The term influencer marketing refers to a strategy to sway the opinion of a desired audience, and some pharma companies, including Janssen, are already engaging with influencers. ... As influencer marketing is still so new for pharma, I don’t expect it
Huntsworth reshuffle sees Nitrogen and Tonic join its Evoke Group

Meanwhile, Tonic Life Communications brings global public relations, stakeholder engagement expertise and will strengthen its social media and influencer marketing business to the group.
Digital influencer marketing

Products and topics in these areas are well suited for an additional performance push through influencer marketing campaigns. ... The team has years of experience and expertise from more than 500 successful influencer marketing campaigns in various fields

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Latest Intelligence

Focusing on patient centricity to build trust in pharma

They are looking for sources that they respect and this is why we have seen the exponential rise of the social influencer. ... While healthcare was a little late to influencer marketing, successful campaigns now depend on building relationships with the
Five things you didn't realise you already know about influencer marketing

And influencer marketing has its own set of rules you also need to familiarise yourself with. ... These pointers should highlight how your skill set is easily transferable to influencer marketing.
How pharma can unlock the potential of influencer marketing

Building a successful campaign around influencer marketing. By Beth Whitworth. In this digital age, where the patient is increasingly at the centre of our campaigns, influencer marketing feels like a natural ... However, influencer marketing broadly
Are we #winning?

What is the value of a DOL to pharma? Influencer marketing is big business for many industries, and is a fast-growing area of specialism for companies selling social media analytics ... There is a wide array of approaches used by companies for influencer

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90TEN appoints digital veteran Ged Carroll and Four Health’s Sarah Avent to the senior management team

90TEN has a strong track record in making social and digital channels work harder for our healthcare clients, especially through our influencer marketing approach”, said Peter Impey, Managing Director of 90TEN ... The consultancy’s digital work has
90TEN named Best Agency in Continental Europe at PRWeek Global Awards

The consultancy also scooped awards for Best Campaign in Continental Europe and Best Global Influencer Marketing Campaign for Gilead’s Flight HIV101.
3 Monkeys Zeno shortlisted for 6 CIPR Excellence Awards

The healthcare team’s Getting Some? Get Tested campaign for client Hologic is nominated in the Best Use of Influencer Relations category. ... We deliver insight-led creative programmes covering a broad range of communications including physician,
90TEN wins big at PRWeek Awards taking home six accolades including Mid-Sized and Specialist Consultancy of the Year

The consultancy’s campaign Flight HIV101 for Gilead scooped the award for Best Use of Content as well as receiving high commendations in both the Healthcare and Best Influencer Marketing categories.
90TEN boosts PR and medical education teams with senior hires

The consultancy’s Flight HIV101 campaign for Gilead has also been shortlisted for the awards for the Best healthcare campaign, Best use of content and Best influencer marketing campaign.

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