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influencers

This page shows the latest influencers news and features for those working in and with pharma, biotech and healthcare.

Q&A: Kate Callan

Q&A: Kate Callan

Working on that programme ultimately led me to shift focus to building our social media and influencer practice at our agency.

Latest news

  • Evolving at home Evolving at home

    Pfeffer, and many other authorities, see these behaviour traits as characteristic of people who are good influencers. ... And I hope I can assume that my readers understand the value of being a good influencer.

  • 20/20 vision 20/20 vision

    Fake news. Every day, more sources of information become available and with social influencers on the increase, fake news and ‘bad science’ will continue to infiltrate our lives.

  • W2O acquires advertising and medical education agency 21GRAMS W2O acquires advertising and medical education agency 21GRAMS

    The acquisition strengthens W2O’s position in medical and scientific communications, and will extend the group’s engagement with healthcare influencers.The addition of 21GRAMS to the group’s roster also

  • The business case for patient engagement The business case for patient engagement

    Patients have become important influencers regarding prescription decisions – not only for themselves but also for other patients.

  • New digital director for 90TEN New digital director for 90TEN

    90TEN has a strong track record in making social and digital channels work harder for our healthcare clients, especially through our influencer marketing approach”, said Peter Impey, Managing Director of 90TEN ... The consultancy’s digital work has

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Latest Intelligence

  • We need to keep learning to keep innovating We need to keep learning to keep innovating

    A test and learn approach to an influencer campaign could see us launch the campaign in just one market with a handful of influencers and clear milestones. ... We can then expand it to include more influencers, more content and more countries as our

  • How healthcare comms needs to adapt How healthcare comms needs to adapt

    leader, brand, influencer or traditional publisher, and the way in which we – as agencies – produce, package and share information is slowly adapting to the new ways people consume health content.

  • Rise of the patient influencer Rise of the patient influencer

    The power of the patient influencer. Patient influencers offer genuine content in an authentic voice. ... Content creation – influencers are often incredibly creative with content and could support brand campaigns.

  • Tracking communications trends in healthcare Tracking communications trends in healthcare

    We need to go beyond social listening to understand the connections between different stakeholder audiences and key influencers in order reach target audiences rapidly.

  • Focusing on patient centricity to build trust in pharma Focusing on patient centricity to build trust in pharma

    They are looking for sources that they respect and this is why we have seen the exponential rise of the social influencer. ... While healthcare was a little late to influencer marketing, successful campaigns now depend on building relationships with the

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Latest appointments

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Latest from PMHub

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