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influencers

This page shows the latest influencers news and features for those working in and with pharma, biotech and healthcare.

20/20 vision

20/20 vision

Fake news. Every day, more sources of information become available and with social influencers on the increase, fake news and ‘bad science’ will continue to infiltrate our lives.

Latest news

  • W2O acquires advertising and medical education agency 21GRAMS W2O acquires advertising and medical education agency 21GRAMS

    The acquisition strengthens W2O’s position in medical and scientific communications, and will extend the group’s engagement with healthcare influencers.The addition of 21GRAMS to the group’s roster also

  • The business case for patient engagement The business case for patient engagement

    Patients have become important influencers regarding prescription decisions – not only for themselves but also for other patients.

  • New digital director for 90TEN New digital director for 90TEN

    90TEN has a strong track record in making social and digital channels work harder for our healthcare clients, especially through our influencer marketing approach”, said Peter Impey, Managing Director of 90TEN ... The consultancy’s digital work has

  • Someone like you Someone like you

    These individuals – patient influencers as they are known – are becoming more and more ubiquitous. ... It is this hallmark of having ‘walked a mile in your shoes’ that draws us to these patient influencers.

  • Virgo Health targets influencer marketing Virgo Health targets influencer marketing

    collaborate with social media influencers to deliver messages to patients, the public and healthcare professionals.”. ... The term influencer marketing refers to a strategy to sway the opinion of a desired audience, and some pharma companies, including

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Kendle Healthcare

Company founder Neil Kendle was a pioneer in opinion leader engagement. In 2003, Neil brought together a small, dedicated team...

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