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informatics

This page shows the latest informatics news and features for those working in and with pharma, biotech and healthcare.

Researchers use AI to identify drugs that could be repurposed for Alzheimer’s

Researchers use AI to identify drugs that could be repurposed for Alzheimer’s

substantial resources, making it impossible to evaluate every drug in patients with Alzheimer's disease," said Artem Sokolov, director of Informatics and Modeling at the Laboratory of Systems Pharmacology, Harvard Medical

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  • Creating value from value-based healthcare Creating value from value-based healthcare

    This may mean establishing new standards of health informatics (usually via digital technologies) to measure outcomes and deliver holistic solutions. ... Establish new standards of health informatics (usually via digital technologies) to measure outcomes.

  • 30 Women Leaders in UK Healthcare 30 Women Leaders in UK Healthcare

    Among her triumphs have been making IT and informatics a key part of a turnaround at Bolton NHS Foundation Trust, and building on the renowned Salford lung study with the North

  • Getting multichannel marketing right Getting multichannel marketing right

    They’re not going to want it in a month, much less six months,” Chad Dau, senior director, real world informatics and analytics services at Astellas, said.

  • Simplifying HCP access to digital information Simplifying HCP access to digital information

    In fact, a 2014 report from the IMS Institute for Healthcare Informatics (now IQVIA) revealed that both doctors and patients use Wikipedia as their top source for healthcare information, with 50%

  • Academic-industry collaboration in the era of big data Academic-industry collaboration in the era of big data

    This is why it is imperative for researchers involved in medical informatics research to be transparent when publishing their results. ... This is where new UK structures like the Farr Institute for Health Informatics Research can play a major role.

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Accession was a born from a passion and a vision. A passion to harness the power of market access to...

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How a design mindset can lead to better medical outcomes
By adopting a design philosophy, healthcare companies can develop communications that allow healthcare professionals (HCPs) to better meet the needs of their patients. Imaginatively designed content combined with patient insights...
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Oli Hudson, of Wilmington Healthcare, explores the government’s new white paper, which proposes key reforms for health and social care...
Want to give perfect client service? Tough luck, you’re human
In this article an ex-client of mine, Liz Skrbkova, and I explore the (unhelpful) pressures of trying to perfect the client-agency relationship...

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