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Insight

This page shows the latest Insight news and features for those working in and with pharma, biotech and healthcare.

Biogen reports new data backing long-term benefit of Spinraza

Biogen has revealed new data for its spinal muscular atrophy (SMA) treatment Spinraza, showing long-term benefit and new insights into the development of a higher dose of the treatment.

Latest news

Boehringer Ingelheim, Lifebit to use AI to detect infectious disease outbreaks

It combines precision harvesting techniques with proprietary AI algorithms to identify signals within vast amounts of data, which Lifebit said can help decision-makers draw meaningful insights that are ‘both useful ... science, like Boehringer Ingelheim
Sense of belonging

Achieving a good sense of belonging in your teams increases productivity and reduces turnover
Pushing all the wrong buttons

The technology responses to this pandemic have fallen far short of expectations
Pharma marketers' blog: on your marks, get set...brand plan!

It is fast approaching ‘that’ time of year. The period of the year when the timings for the brand planning process are shared, when the words ‘insight’, ‘SWOT’, ‘strategy’ and ‘tactics’ ... Spend time (and slide space!) clearly
Galderma unites rosacea sufferers from around the globe in an empowering social media awareness movement: #RosaceaUnmasked

Aliene Noda, Global Medical Franchise Lead, Rosacea and Dermato-Oncology, Global Business unit for Prescription Medicine, Galderma, said: “Galderma is committed to gathering insights that enable us to tailor our approach ... Running every three weeks

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Latest Intelligence

Patient diversity in clinical trials needs to be centre stage

the financial motives of the pharmaceutical industry, and/or disparities in the quality of care they receive.” By not involving more patients from relevant ethnic groups, industry restricts critical insights into ... Su Smith, Director of Origins
Your clinical trial participants are precious, so treat them as such

These insights can also identify secondary symptom-related outcomes to be measured as part of the trial. ... To find out more about how Origins can redefine your success through connecting you with the authentic patient experience, visit or contact Su
The pursuit of patient diversity in clinical trials

These insights were used to improve patient recruitment, retention, compliance and advocacy. ... Diversity isn’t about tactics, it’s about strategy,” said Amber Chenevert, Group Director, Strategy &Insights, and culture studio lead at VMLY&R.
Rare diseases: why they can be so difficult to identify

That clinician can provide insight throughout the diagnostic process, including advice on when to consider additional testing, suggesting proper testing equipment or providing access to such testing in a clinical centre
Launch excellence in COVID-19 times

There are many elements to a winning launch plan: insights driven, patient- focused, customer-centric, quantitative, clear objectives and strategic choices, key messages, content and experiences that are tailored to each ... 2. What changes are there to

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Approximately 3 fully matching, plus 455 partially matching documents found.

Latest appointments

Anna Korving joins Resonant Group as non-executive director

In a statement, Resonant said that both appoints reflect its plans to bolster its offerings, which include patient insights and creative medical communications.
Resonant Group appoints Stephen Marchant as chief development officer

Resonant Group – which includes Origins Insights and Bedrock Healthcare Communications – has appointed Stephen Marchant (pictured above) as chief development officer, a newly created role which will see him work to grow
Wilmington Healthcare hires Kirsty Fryer as solutions director

Kirsty has been a huge asset to Wilmington Healthcare since she joined the company in 2015," said Jonathan Carney, director, insight &KAM at Wilmington Health. ... Through Kirsty’s appointment we will be building upon our market credentials as a trusted
Bedrock announces a number of new hires

She is set to support both Bedrock Healthcare communications and Origins Insights as part of her new role.
Syneos Health Communications announces senior hires to Europe-based team

Syneos Health Communications is the portfolio of Syneos Health agencies dedicated to delivering insights-driven integrated communications, working across advertising &branding, public relations and medical communications. ... The new team members will

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Approximately 12 fully matching, plus 180 partially matching documents found.

Latest from PMHub

COUCH Health Engages Mark Duman as Chief Strategy Officer

COUCH Health works globally with pharma, biopharma, medical device companies and CROs, providing insights, patient recruitment, patient retention, and investigator site support. ... Through our work with pharma, biopharma, medical device companies and
Why empathy in digital patient recruitment is vital

You use their insights rather than assumptions. There are three types of empathy, which can all be applied to your digital patient recruitment materials:.
Top 10 ways that Medical Affairs teams can leverage the Impetus InSite Platform®

New to asynchronous touchpoints? Don’t know where to start? Need help designing an asynchronous event that will engage your stakeholders and give you the insights you’re looking for?
The power of communication: Engaging diverse groups in healthcare

These needs must be kept in mind throughout the communications process – from developing the necessary insight into patients and defining the best way to engaging the target audience, to developing and
RESONANT GROUP APPOINTS STEPHEN MARCHANT CHIEF DEVELOPMENT OFFICER

Both appointments reflect Resonant Group’s plans to bolster its offerings of authentic, actionable patient insights and creative medical communications with new services which rapidly deliver value for clients. ... audiences. Origins Insights is an

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Approximately 155 fully matching, plus 766 partially matching documents found.

COVID-19 Updates and Daily News

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Redbow Consulting Group

Redbow Consulting Group is a specialist healthcare management consultancy specialising in business strategy and marketing...

Latest intelligence

The AMR Action Fund is combating antimicrobial resistance, but much more action is needed: By Henry Skinner, Chief Executive Officer of the AMR Action Fund...
How early-stage clinical research is facilitating the new wave of personalised medicines: By Jorg Taubel...
Patient diversity in clinical trials needs to be centre stage: By Danny Buckland...

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