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Insight

This page shows the latest Insight news and features for those working in and with pharma, biotech and healthcare.

Biogen reports new data backing long-term benefit of Spinraza

Biogen reports new data backing long-term benefit of Spinraza

Biogen has revealed new data for its spinal muscular atrophy (SMA) treatment Spinraza, showing long-term benefit and new insights into the development of a higher dose of the treatment.

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  • Patient diversity in clinical trials needs to be centre stage Patient diversity in clinical trials needs to be centre stage

    the financial motives of the pharmaceutical industry, and/or disparities in the quality of care they receive.” By not involving more patients from relevant ethnic groups, industry restricts critical insights into ... Su Smith, Director of Origins

  • Your clinical trial participants are precious, so treat them as such Your clinical trial participants are precious, so treat them as such

    These insights can also identify secondary symptom-related outcomes to be measured as part of the trial. ... To find out more about how Origins can redefine your success through connecting you with the authentic patient experience, visit or contact Su

  • The pursuit of patient diversity in clinical trials The pursuit of patient diversity in clinical trials

    These insights were used to improve patient recruitment, retention, compliance and advocacy. ... Diversity isn’t about tactics, it’s about strategy,” said Amber Chenevert, Group Director, Strategy &Insights, and culture studio lead at VMLY&R.

  • Rare diseases: why they can be so difficult to identify Rare diseases: why they can be so difficult to identify

    That clinician can provide insight throughout the diagnostic process, including advice on when to consider additional testing, suggesting proper testing equipment or providing access to such testing in a clinical centre

  • Launch excellence in COVID-19 times Launch excellence in COVID-19 times

    There are many elements to a winning launch plan: insights driven, patient- focused, customer-centric, quantitative, clear objectives and strategic choices, key messages, content and experiences that are tailored to each ... 2. What changes are there to

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