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Insight

This page shows the latest Insight news and features for those working in and with pharma, biotech and healthcare.

Indegene acquires DT Associates

Next to its diverse services portfolio, DT Consulting is an industry-leading source ofDX/CX transformation insights, best practices and peer-to-peer networking for DX/CX senior leaders.

Latest news

AZ’s Imfinzi combo bombs again in non-small cell lung cancer

from this trial to gain further insights to improve immuno-oncology approaches for patients with metastatic non-small cell lung cancer.”.
Cello Health acquires US consultancy ISS

The company unveiled two regional directors to lead the business insights and analytics division in Germany: Heike Tombrink - regional director, Head of Cello Health Insight Germany, and Matthias Heurich – regional director,
Signant Health’s vice president included in PharmaVOICE 100

insight with clinical expertise and ultimately help secure longer and more productive lives for families and communities around the world,” said Daniel.
Bayer taps Sensyne Health AI and real world data for cardiovascular research

to produce new insights into cardiovascular medicine development.
Pharma Brand Planners' Blog (Part 3)

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Ingredients of a bold strategy section. 1. Clear decisions on the 10 Ps with a rationale and link to insights and the SWOT.

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Approximately 12 fully matching, plus 1,651 partially matching documents found.

Latest Intelligence

The dawn of a new era in medical education

We can gain insights on how to effectively engage HCPs and patients by looking to the everyday online activity of millions around the globe – social platforms have created active online patient
The power of high-value, highly relevant content to support clinical decisions

how HCPs make decisions – insights which can be used to deliver even more relevant, more valuable content that can have a positive impact on medical practice.
Breaking free

These types of data-rich methodologies can help us understand what drives decision-making at each stage of a patient’s day-to-day journey.” These behavioural insights should be at ... visits. "This real-world data significantly informs the next
AI is transforming pharma R&D – now it can transform pharma marketing

This data also provides insight into the needs of HCPs and patients which can be used to improve services and also the quality of the answers the chatbot gives.
AI’s role in pharma marketing

Here’s an example of how insights like these can be applied to a specific campaign:. ... Such insights can also be effectively applied at scale, using machine learning techniques.

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Approximately 3 fully matching, plus 325 partially matching documents found.

Latest appointments

Recruiters PIR International appoint four new executives

He maintains a keen interest in clinical research and provides valuable scientific insights to support the search function.
New faces at 11 London, ramarketing and MSL

Emma’s insight into the global life sciences sector means she fully understands the value of opening up in the US market, and how it will help to accelerate our development.
New faces at imc, GCI Health and Lighthouse US

partnerships. Meanwhile, Margaret Shubny joins as the agency’s executive vice president. She will be responsible for providing strategic insights, counsel and services for corporate communications to advance value and market
$New faces at BioStrata, P\S\L Group and FCB Health$ New faces at BioStrata, P\S\L Group and FCB Health

The inroads that Instar has made in leveraging primary MR with AI to help drive business insight has huge potential for our clients.”. ... Chamberlain has over 20 years' experience in pharmaceutical market research, with a career beginning at
New starters join Four Communications, Emotive and McCann Health

The practice, which was formerly known as Insight Public Affairs, was acquired by Four Communications back in 2017. ... Cambers joined Insight back in 2009, and specialises in health technology appraisals and market access campaigns.

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Approximately 12 fully matching, plus 158 partially matching documents found.

Latest from PMHub

Article: Like, Like, Like: Harnessing the power of social media insights

Given the colossal amount of personal and professional information that we share online, social media channels such as Facebook and Twitter are fast becoming treasure troves of big data. As the popularity and diversity of platforms increases, so too
Valid Insight: TRAVELLESS, the Virtual Workshop Solution for Pharma

It’s now easier, faster and more convenient than ever to get the clinical or payer insight you need. ... Valid Insight’s virtual workshops can provide a cost-and-time effective solution, eliminating the challenges above, without any IT and technology
Webcast: Going for growth - Maximising your return on insights in Emerging Markets

Healthcare market research in emerging markets is still evolving, so finding the insights you require and then maximising the return on those insights can be challenging. Healthcare market research in emerging ... markets is still evolving, so finding
Porterhouse Medical rewards superb client service skills

Its mix of scientific expertise, creativity and industry knowledge ensures that its scientific insights and medical communications stand out from the rest.
Patient centricity: Reality or rhetoric?

Everybody is talking about patient centricity, but what does it mean for those involved in market research, insights and business intelligence?