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Insight

This page shows the latest Insight news and features for those working in and with pharma, biotech and healthcare.

Let's throw it against the wall and see what sticks...

Let's throw it against the wall and see what sticks...

Smart Thinking blog. Insights and expert advice on the key issues facing today’ s pharma marketer.

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Approximately 11 fully matching, plus 1,055 partially matching documents found.

Latest Intelligence

  • Joint working that works Joint working that works

    Collaboration gives industry access to invaluable strategic insights, and with better understanding of their NHS customers and stakeholders, companies are better able to align corporate objectives with the public health agenda,

  • AstraZeneca: building a new ‘open innovation’ pharma company AstraZeneca: building a new ‘open innovation’ pharma company

    understanding. “Having that late-stage commercial and clinical expertise co-located also helps drive better understanding about how to deliver benefits to patients and how to use our insights on patient

  • The rise of digital comms The rise of digital comms

    The reps of the future will use insight to drive the best interactions with customers. ... They are leveraging customer insight to enhance engagement and using well-designed impact measurement to evaluate their progress.

  • KAM 2.0 KAM 2.0

    company. “Our global account team had interactions but did not generate insights on global strategies that would have helped our national account team to be well prepared and highly competitive.”. ... consultancy Executive Insight.

  • A little less conversation

    From insight, through intervention strategy, to solution co-design, optimising and testing, it’s the patients who drive the decision-making. ... Co-create: Bring that insight and understanding into a working group with patients.

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Wilmington Healthcare

A heritage to envy Wilmington Healthcare brings together the data intelligence specialisms of Binley’s, NHiS, Wellards and HSJ to create...

Latest intelligence

patients
Retaining reader value in plain language summaries of clinical studies
Balancing the risk of misinterpretation with the public’s ability to understand simplified plain-language summaries...
Can we talk about the ego-bias and chemicals influencing your target audience’s behaviour?
Over the Summer, the Page & Page team became fascinated by two books on this very subject. Two books from one author, Dean Burnett, an eminent neuroscientist, lecturing at Cardiff...
Paris
Making Europe a leader in bioscience: boosting trust and opening minds
A vision of Paris as Europe’s leading hub for life sciences innovation...

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