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Insight mining

This page shows the latest Insight mining news and features for those working in and with pharma, biotech and healthcare.

Are healthcare companies delivering great customer experience?

Are healthcare companies delivering great customer experience?

Trend 2 - Insight mining. At the moment the investment in tools to provide a greater level of customer insight is heavily focused on qualitative and quantitative market research. ... So what are companies doing to add to the insight provided by market

Latest news

  • The Prime Medical Group rebrands as Prime Global The Prime Medical Group rebrands as Prime Global

    This concept was already within the business, but it took a fantastic process of discovery and insight mining to really clarify and articulate this as our core truth.”.

  • Finding patterns in past market research

    Cognitive processes are used to create the three principal values: hindsight, insight and foresight. ... Qualitative data mining, however, should not take precedence over the traditional focus group projects.

  • Why is it so difficult to get strategic planning right?

    Next, more sophisticated approaches to address customer segmentation, insight mining, competitive simulations, scenario planning, etc will allow for informed strategic decisions.

  • Get under their skin Get under their skin

    Insight mining delves into the human context of the marketing business, providing brands with the opportunity to connect at a human level. ... In this way, they can look deeply into the minds of the customers and insight mining to find the space they

  • Get under their skin

    Insight mining delves into the human context of the marketing business, providing brands with the opportunity to connect at a human level. ... In this way, they can look deeply into the minds of the customers and insight mining to find the space they

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Sciterion is an award winning specialist healthcare communications consultancy within the Havas Health network of companies. We exist to make...

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