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interactive

This page shows the latest interactive news and features for those working in and with pharma, biotech and healthcare.

Going digital

Going digital

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools.

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  • Diagnosed Anywhere Diagnosed Anywhere

    Download the eBook to read all ten trends and gain access to ten worksheets that provide clear takeaways and edifying interactive experiences at trends.health.

  • 30 Women Leaders in UK Healthcare (part 3) 30 Women Leaders in UK Healthcare (part 3)

    After returning from maternity leave, she secured MRC funding to develop innovative methods to treat psychosis, and she and her team are now developing the interactive ‘Actissist’ app to provide Cognitive

  • Accelerating diagnosis in rare disease Accelerating diagnosis in rare disease

    Online learning platforms with interactive and engaging content can quickly provide audiences with key information, and Independent Medical Education activities offer a route to inform HCPs on broad aspects of rare

  • The new rules of marketing and PR The new rules of marketing and PR

    Yet 64% of hospital marketing departments devote less than 25% of their marketing budgets to interactive content. ... Even more telling is how hospital marketers spend their time: 83% of hospitals devote less than 30% of staff time to interactive media.

  • Integrating digital biomarkers into precision medicine Integrating digital biomarkers into precision medicine

    Increasingly, through the use of innovative devices such as portables, wearables, interactives, implantables and ingestibles, life science companies are looking to use ‘digital biomarkers’ to measure physiological, cognitive or behavioural

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At Swordfish Advertising, we believe building an effective brand shouldn't be stressful. Don't get us wrong; it takes blood, sweat...

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