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interview

This page shows the latest interview news and features for those working in and with pharma, biotech and healthcare.

Generic Differentiation

Generic Differentiation

In my conversations and research interviews with executives in this part of our market, the (singular) generic business model used to be taken as fact.

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  • A little less conversation

    But how? Listen: Whether that’s through interviews, social listening, video diaries, ethnographic research, or online patient focus groups – listen to the real experiences of living with a condition.

  • Trust me, I’m from pharma Trust me, I’m from pharma

    Following interviews with industry thought leaders, here are five individual perspectives and recommendations as to what companies may need to do if they are to shift old perceptions and truly make

  • The rise of vertical integration in the US payer landscape The rise of vertical integration in the US payer landscape

    During a CNBC interview Cigna CEO David Cordani emphasised this acquisition would “[improve] affordability and personalization for customers and clients, and [drive] more choice, great alignment with healthcare professionals, and more

  • The Patient Journey

    A literature review also serves as a rationale for the qualitative interviews and begins to form the patient journey. ... Although there is a preference for one-to-one interviews, focus groups and advisory boards can offer just as much value and insight

  • The true potential of mobile health tech The true potential of mobile health tech

    Research Foundation, is conducting interviews and surveys with patients, social care users and the public to define the critical aspects of quality of life and how best to measure them.

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