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interviews

This page shows the latest interviews news and features for those working in and with pharma, biotech and healthcare.

Q&A: Claire Gillis

Q&A: Claire Gillis

PME interviews VMLY&Rx's CEO. What gets you out of bed in the morning?

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  • Patient diversity in clinical trials needs to be centre stage Patient diversity in clinical trials needs to be centre stage

    The reports, which feature detailed interviews with patients from minorities, highlight gross under-representation in stark percentage terms and illuminate the cultural drivers, prejudices, mistrust, misunderstandings and myths that stack up

  • What Next? What Next?

    Additionally, we conducted a number of qualitative interviews with healthcare professionals and healthcare communicators to understand the challenges they face when trying to communicate health messages to patients and other audiences.

  • Innovation in a digital context is not about technology – it’s about people Innovation in a digital context is not about technology – it’s about people

    After many interviews, workshops, community perspectives and market analyses, we understood what they needed from digital content and the way they wanted to receive it.

  • The science of the deal The science of the deal

    Eventually, after years of secondary research into the nature of deals, we executed a series of 30 in-depth interviews using sophisticated sampling frameworks and carefully ‘laddered’ interview techniques. ... A better question. As we painstakingly

  • The importance of pharma intelligence in setting brand strategy The importance of pharma intelligence in setting brand strategy

    In addition, no remuneration can be offered to interview sources, as this would constitute a form of induction.

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Latest from PMHub

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