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IPA

This page shows the latest IPA news and features for those working in and with pharma, biotech and healthcare.

Pharma Careers Q&A: Caroline Benson

Pharma Careers Q&A: Caroline Benson

The second is winning the Campaign Magazine and IPA Women of Tomorrow Award 2018.

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Latest Intelligence

  • Creativity in storytelling: why pharma must invest more in creativity Creativity in storytelling: why pharma must invest more in creativity

    The question is: is pharma being creative enough? Earlier this year, the Institute of Practitioners in Advertising (IPA) hosted an all-sector debate entitled ‘Is Creativity Dead?’, inviting a range of ... How they wish it could be Christmas every day.

  • Indefinable, incomparable and enduring: the value of creativity Indefinable, incomparable and enduring: the value of creativity

    So how’s it doing? Two years ago, an IPA report described a ‘creative crash’, where a shift to short-termism had fuelled an erosion in creativity across all industries.

  • Marketing

  • Live boulder, live louder Live boulder, live louder

    Two years ago, the Institute of Practitioners in Advertising (IPA) published the latest iteration of the Gunn Report - an acclaimed barometer of creativity and effectiveness. ... In 2010, an 8-year IPA study of major brand advertising - from the likes of

  • Death by Numbers Death by Numbers

    Analysis of The Institute of Practitioners in Advertising's (IPA) effectiveness awards shows clearly that campaigns built around emotion-led strategies are more likely to be proven effective. ... But IPA's analysis shows creatively awarded campaigns are

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Latest from PMHub

  • PoTS LIVE: A unique ethnography study in rare disease PoTS LIVE: A unique ethnography study in rare disease

    Data were immediately accessible to analysts, due to use of a centralised research platform, who utilised Interpretative Phenomenological Analysis (IPA) to deliver detailed examinations of personal lived experience.

  • A triumph for bird culture

    Wordbird is delighted to have achieved Institute of Practitioners in Advertising (IPA) CPD gold accreditation. ... IPA CPD gold is the industry’s highest award for continuing professional development.

  • Brands stepping up to show solidarity during COVID-19

    Brewdog. When news broke that  Brewdog’s independent distillery planned to swap the production of their distinctive range of IPA to hand sanitiser, it was initially met with a mixed response

  • Mobile ethnography means no delays to the PoTS LIVE charity project

    Interpretative Phenomenological Analysis (IPA) is being deployed as this technique specifically aims to investigate individual’s experiences and how they make sense of this themselves.

  • Wordbird’s got bling for a second year running Wordbird’s got bling for a second year running

    Wordbird has once again shown it is an agency that invests in training, achieving the Institute of Practitioners in Advertising (IPA) CPD gold accreditation. ... Awards have been presented today by the IPA; the professional body of the advertising and

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COVID-19 Updates and Daily News

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Blue Latitude Health

Blue Latitude Health is a creative marketing consultancy. Founded in 2003, our combination of heritage, approach and capability gives us...

Latest intelligence

InSite Mapping™ - a Novel Tool for Insight-gathering and Patient Journey Mapping
Learn how a client engaged 18 rheumatologist advisors over 6 months to create a patient journey map for SLE....
Alone we can do so little, together we can do so much
Collaboration is at the heart of successful patient engagement and effective healthcare provision. But in such a complex, nuanced network, true collaborations are rare. So how can we, as an...
7 important considerations for creating an inclusive clinical trial website
You might have noticed that all of us here at COUCH Health are big advocates for taking action to improve diversity and inclusion in the world of clinical research. ‘Taking...

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