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IPA

This page shows the latest IPA news and features for those working in and with pharma, biotech and healthcare.

Pharma Careers Q&A: Caroline Benson

Pharma Careers Q&A: Caroline Benson

The second is winning the Campaign Magazine and IPA Women of Tomorrow Award 2018.

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Latest Intelligence

  • Is creativity in quarantine? Is creativity in quarantine?

    Today, that trend is continuing – and, according to the IPA, the ongoing shift to short- term activation-focused creativity is having a catastrophic effect. ... However, as the IPA reports highlight, the immediacy of digital engagement is quietly

  • Creativity in storytelling: why pharma must invest more in creativity Creativity in storytelling: why pharma must invest more in creativity

    The question is: is pharma being creative enough? Earlier this year, the Institute of Practitioners in Advertising (IPA) hosted an all-sector debate entitled ‘Is Creativity Dead?’, inviting a range of ... How they wish it could be Christmas every day.

  • Indefinable, incomparable and enduring: the value of creativity Indefinable, incomparable and enduring: the value of creativity

    So how’s it doing? Two years ago, an IPA report described a ‘creative crash’, where a shift to short-termism had fuelled an erosion in creativity across all industries.

  • Marketing

  • Live boulder, live louder Live boulder, live louder

    Two years ago, the Institute of Practitioners in Advertising (IPA) published the latest iteration of the Gunn Report - an acclaimed barometer of creativity and effectiveness. ... In 2010, an 8-year IPA study of major brand advertising - from the likes of

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COVID-19 Updates and Daily News

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McCann Health Medical Communications

We are the medical communications experts within McCann Health. Communicating science to bring meaning and positive change to people’s lives....

Latest intelligence

Top 10 ways to leverage the Impetus InSite Platform® to (virtually) launch your brand
The Impetus InSite Platform® can be used to facilitate virtual and hybrid engagement at all stages of the product lifecycle. Here, we share 10 of the most popular ways to...
Employee wellbeing in creative agencies: three tips to get you started
Paul Hutchings, founder of fox&cat, and new friend, Welfy, a workplace wellbeing training firm, discuss the importance of collaboration...
Managing unhelpful pressure in your creative agency: the human approach
Paul Hutchings, founder of fox&cat, answers the questions: what does it mean to be human in 2021? Are we putting ourselves under too much pressure?...