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Ipsos

This page shows the latest Ipsos news and features for those working in and with pharma, biotech and healthcare.

Report shows benefits of GP at Hand digital service, but concerns too

Report shows benefits of GP at Hand digital service, but concerns too

However the in-depth study by Ipsos MORI and York Health Economics Consortium also confirmed some existing concerns about the service’s introduction to the NHS, showing the service has attracted

Latest news

  • Ipsos to buy GfK Research divisions Ipsos to buy GfK Research divisions

    GfK’s innovation arm, which incorporates research in car clinics, VR technology, user experience research, design and consulting, will also be taken over by Ipsos. ... The acquisition will see almost 1, 000 GfK staff join Ipsos across 25 countries,

  • The state of trust The state of trust

    Summing up the study’s findings, Ipsos MORI’s chief executive officer Ben Page concluded: “People are massively wrong about lots of things.”. ... He then detailed an experiment Ipsos MORI carried out about communicating a medical diagnosis and

  • Lilly joins Personal Connected Health Alliance Lilly joins Personal Connected Health Alliance

    Samsung, AT&T and IPSOS Healthcare also sign up. Lilly has joined the Personal Connected Health Alliance, a US non-profit organisation that aims to make health and wellness an effortless ... Alongside the pharma firm the PCH Alliance has also welcomed

  • The Digital Patient The Digital Patient

    An Ipsos Healthcare survey last year revealed that around half of respondents in the US and UK said they would use a connected health device or tool if it was recommended

  • Ipsos forms connected health partnership Ipsos forms connected health partnership

    The first joint project will be the Global Health Survey, which will be conducted by Ipsos Healthcare, and will build upon the academic work conducted by HoneyB Health. . ... Ipsos Healthcare is the global healthcare division of Ipsos, the world's third

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Latest Intelligence

  • Trust: the ultimate elevator Trust: the ultimate elevator

    As demonstrated by research from Ipsos last year (‘How reputation and trust affect purchase decisions and marketing efficiency’), trust provides a halo to brands and acts as an ‘elevator’ of a

  • Focusing on patient-centricity to build trust in pharma Focusing on patient-centricity to build trust in pharma

    By Marianne Guldbrandsen. A2017 global survey by Ipsos/MORI found that only 48% of the public believe that pharmaceutical companies will treat them fairly.

  • Trust me, I’m from pharma Trust me, I’m from pharma

    Individual companies are doing their bit too. For example, in September 2017, Roche commissioned Ipsos/MORI research that showed the UK public trusts supermarkets more than they do drug firms.

  • The real-world data conundrum The real-world data conundrum

    However, a comprehensive study (by Ipsos Mori and the Wellcome Trust in 2016) has shown that most of the general public tend to accept commercial sharing of health data and acknowledge

  • Harnessing complexity Harnessing complexity

    head of global MDx portfolio, Ipsos Healthcare. 5th February 2016.

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