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Ipsos

This page shows the latest Ipsos news and features for those working in and with pharma, biotech and healthcare.

COVID-19 infections in England drop by 30% amid national lockdown

COVID-19 infections in England drop by 30% amid national lockdown

Observations come from REACT study led by Imperial College London and Ipsos MORI. ... The research, led by Imperial College London and Ipsos MORI, also found that the overall R rate has dropped below 1 (estimated at 0.88), which means that infections are

Latest news

  • Thousands of EU staffers have left NHS since 2016, says Lib Dems Thousands of EU staffers have left NHS since 2016, says Lib Dems

    Another NWC survey – compiled by Ipsos Mori – suggested that more than half (51%) of European Economic Area (EEA) nurses and midwives allowing their NHS registration to lapse cited Brexit as a

  • Report shows benefits of GP at Hand digital service, but concerns too Report shows benefits of GP at Hand digital service, but concerns too

    However the in-depth study by Ipsos MORI and York Health Economics Consortium also confirmed some existing concerns about the service’s introduction to the NHS, showing the service has attracted

  • Ipsos to buy GfK Research divisions Ipsos to buy GfK Research divisions

    GfK’s innovation arm, which incorporates research in car clinics, VR technology, user experience research, design and consulting, will also be taken over by Ipsos. ... The acquisition will see almost 1, 000 GfK staff join Ipsos across 25 countries,

  • The state of trust The state of trust

    Summing up the study’s findings, Ipsos MORI’s chief executive officer Ben Page concluded: “People are massively wrong about lots of things.”. ... He then detailed an experiment Ipsos MORI carried out about communicating a medical diagnosis and

  • Lilly joins Personal Connected Health Alliance Lilly joins Personal Connected Health Alliance

    Samsung, AT&T and IPSOS Healthcare also sign up. Lilly has joined the Personal Connected Health Alliance, a US non-profit organisation that aims to make health and wellness an effortless ... Alongside the pharma firm the PCH Alliance has also welcomed

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Latest Intelligence

  • Trust: the ultimate elevator Trust: the ultimate elevator

    As demonstrated by research from Ipsos last year (‘How reputation and trust affect purchase decisions and marketing efficiency’), trust provides a halo to brands and acts as an ‘elevator’ of a

  • Focusing on patient-centricity to build trust in pharma Focusing on patient-centricity to build trust in pharma

    By Marianne Guldbrandsen. A2017 global survey by Ipsos/MORI found that only 48% of the public believe that pharmaceutical companies will treat them fairly.

  • Trust me, I’m from pharma Trust me, I’m from pharma

    Individual companies are doing their bit too. For example, in September 2017, Roche commissioned Ipsos/MORI research that showed the UK public trusts supermarkets more than they do drug firms.

  • The real-world data conundrum The real-world data conundrum

    However, a comprehensive study (by Ipsos Mori and the Wellcome Trust in 2016) has shown that most of the general public tend to accept commercial sharing of health data and acknowledge

  • Harnessing complexity Harnessing complexity

    head of global MDx portfolio, Ipsos Healthcare. 5th February 2016.

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Mistrust in medical research: a patient perspective
The recent development of several COVID-19 vaccines has placed medical research firmly in the spotlight, highlighting public confusion and misinformation about clinical trials. Patient advocate, Trishna Bharadia reveals what the...
Real-world evidence: breaking boundaries in rare disease
Generating data for drug launches is a challenging process. In rare diseases, with small patient populations and high unmet need, evidence generation is even more complex. Consultant Sarah Poole and...
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We all know that finding and treating cancer early saves lives. During the COVID-19 pandemic, oncology treatments paused while cancer continued to spread. So, what has been the impact of...

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