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journey maps

This page shows the latest journey maps news and features for those working in and with pharma, biotech and healthcare.

Health 2.0 and what it means

Health 2.0 and what it means

Sky TV, developing models to anticipate our healthcare professionals' online behaviour and offering bespoke healthcare professional journey maps to match their profile.

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Latest from PMHub

  • Precision medicine and the changing role of the healthcare professional

    How does this change the role of the healthcare professional (HCP) in the patient journey? ... How does this change the role of the healthcare professional (HCP) in the patient journey?

  • Using service design to improve patients’ quality of life

    Blue Latitude Health supported  Janssen in their journey to uncover real patient needs to develop the service with the aim of improving the quality of life for men living with prostate ... Unfortunately, you cannot be everything to everyone, so the team

  • Beyond the patient journey: Designing for behaviour change

    In healthcare, customer journey maps can be very complex due to the fact that healthcare systems are often convoluted and extensive. ... Journey maps show us the full picture around customer behaviour. In order to develop a strategy for  behaviour change

  • Pharma Brand Strategy 2.0

    5. With what are they buying from the category? To identify the relevant category entry points for pharma we would advise using experience journey maps for all stakeholders including payers, patients ... So, be sure you really understand your

  • Pharma needs to evolve from customer-centricity to stakeholder-centricity

    4) Create the experience journey map . Next is the process of developing a journey for each persona. ... 5) Use the journey maps as strategic springboard . With the experience journey map created it can now be put to work in informing what you do.

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Redline Strategic

We are a healthcare consultancy, specialising in people and experiences. Using innovative research methods to capture the thoughts of real...

Latest intelligence

The threat of antimicrobial resistance
Why this issue is such a fundamental challenge...
Meet the CEO behind ReNeuron’s cutting-edge stem cell therapies
Blue Latitude Health speaks to Olav Hellebo, CEO of ReNeuron, to find out about the biotech’s latest innovation in stem cell therapy and to learn his perspective on navigating the...
Unique forum will unite NHS and industry to drive innovation
HSJ Life Sciences Forum will explore key NHS challenges and debate future of medicines, by Sarah Eglington, Client Services Director at Wilmington Healthcare...

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