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journey maps

This page shows the latest journey maps news and features for those working in and with pharma, biotech and healthcare.

Latest Intelligence

  • The Patient Journey

    As a starting point, patient journey maps provide fantastic illumination of the challenges faced by patients and their supporting stakeholders. ... change theories will ensure that the outputs of the journey elicits behavioural change.

  • Customer experience for pharma companies Customer experience for pharma companies

    Customer journey maps are particularly good for this – you'll be amazed how quickly staff around the organisation start thinking like your customers.

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  • Downloadable Pack: Understanding Multiple Sclerosis

    Learn about the patient journey from multi-awardwinning patient advocate Trishna Bharadia. ... Don’t forget to check out our customer journey maps, which chart the patient and healthcare professional’s experience, from first symptoms to initial

  • Pharma Brand Strategy 2.0

    5. With what are they buying from the category? To identify the relevant category entry points for pharma we would advise using experience journey maps for all stakeholders including payers, patients ... So, be sure you really understand your

  • Pharma needs to evolve from customer-centricity to stakeholder-centricity

    With these defined, the stakeholder’s current journey can now be brought sharply into focus through insights about their needs, their experiences, their influences and the media channels they use. ... With the experience journey map created it can now

  • Using service design to improve patients’ quality of life

    Blue Latitude Health supported  Janssen  in their journey to uncover real patient needs to develop the service with the aim of improving the quality of life for men living with prostate ... Unfortunately, you cannot be everything to everyone, so the

  • Precision medicine and the changing role of the healthcare professional

    How does this change the role of the healthcare professional (HCP) in the patient journey? ... How does this change the role of the healthcare professional (HCP) in the patient journey?  

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