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journey maps

This page shows the latest journey maps news and features for those working in and with pharma, biotech and healthcare.

Health 2.0 and what it means

Health 2.0 and what it means

Sky TV, developing models to anticipate our healthcare professionals' online behaviour and offering bespoke healthcare professional journey maps to match their profile.

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  • The Patient Journey

    As a starting point, patient journey maps provide fantastic illumination of the challenges faced by patients and their supporting stakeholders. ... change theories will ensure that the outputs of the journey elicits behavioural change.

  • Customer experience for pharma companies Customer experience for pharma companies

    Customer journey maps are particularly good for this – you'll be amazed how quickly staff around the organisation start thinking like your customers.

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Latest from PMHub

  • Precision medicine and the changing role of the healthcare professional

    How does this change the role of the healthcare professional (HCP) in the patient journey? ... How does this change the role of the healthcare professional (HCP) in the patient journey?

  • Beyond the patient journey: Designing for behaviour change

    In healthcare, customer journey maps can be very complex due to the fact that healthcare systems are often convoluted and extensive. ... Journey maps show us the full picture around customer behaviour. In order to develop a strategy for  behaviour change

  • Pharma Brand Strategy 2.0

    5. With what are they buying from the category? To identify the relevant category entry points for pharma we would advise using experience journey maps for all stakeholders including payers, patients ... So, be sure you really understand your

  • Using service design to improve patients’ quality of life

    Blue Latitude Health supported  Janssen in their journey to uncover real patient needs to develop the service with the aim of improving the quality of life for men living with prostate ... Unfortunately, you cannot be everything to everyone, so the team

  • Pharma needs to evolve from customer-centricity to stakeholder-centricity

    4) Create the experience journey map . Next is the process of developing a journey for each persona. ... 5) Use the journey maps as strategic springboard . With the experience journey map created it can now be put to work in informing what you do.

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Healthcare Media Europe – HME Ltd

HME are an innovative and technology enabled agency offering our clients over 35+ years of knowledge and expertise in delivering...

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Developing advocacy in the pharmaceutical industry.
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Many people in the pharma industry still aren’t following the rules set out by the GDPR when it comes to running events and attending tradeshows. But with eye-watering fines for...
Digital trends in B2B sales - how far behind is Pharma?
The modern approach to B2B sales is data-driven, and enabled by digital tools....

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